Ik had laatst al eens een blogbericht over een gevonden blikje bier. Dat kan wel beschouwd worden als bierarcheologie...
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In the 1970s, Coors invented the pollution-free push tab can. However, consumers disliked the top and it was discontinued soon afterward (http://en.wikipedia.org/wiki/Coors_Brewing_Company).
Some of you may recall this short-lived alternative to the old-fashioned pull-tab opener on beer cans. It was doubtless an early response to the kook environmentalism of the 1960s and 1970s that, instead of tackling the big problems of the world (like laziness, ...) elected to take on the pull tabs that seemed to be infesting every highway interchange and vacant lot where stood a crying Indian chief. Actually, it’s come to be a pretty good idea, but this first, flustered attempt strikes me as a bit odd.
Mind you, I was not old enough to be drinking beer when these two-holers first made their appearance but I grew up in a tiny mountain town, upstream of the Coors plant in Golden, Colorado and every beer-related novelty went through the community like wildfire. Perhaps because so many folk up there worked at Coors or maybe they were all really tuned in to marketing strategies and packaging innovations. (I’m thinking they were just a bunch of bored drunks, actually.) Anyway, for whatever reason, this two-hole can opening precursor to the current “lift and pop” can tab wasn’t particularly well received by the local hillbilly focus group and I don’t’ think the system lasted more than about a year before it was replaced with something else.
For those of you who don’t remember this packaging innovation, basically what you did was you pushed in on the smaller round opening to release the pressure before pushing in on the larger opening, which was for the drinking.
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I’m a bit sorry I didn’t pick up this relic. We’ll just have to be content with a photo or two. Keep looking down. You never know what sort of beer can history is under foot.
Cheers (http://beerrant.blogspot.nl/2008/03/beer-can-archeology.html).
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In the 1970s, Coors invented the pollution-free push tab can. However, consumers disliked the top and it was discontinued soon afterward (http://en.wikipedia.org/wiki/Coors_Brewing_Company).
Some of you may recall this short-lived alternative to the old-fashioned pull-tab opener on beer cans. It was doubtless an early response to the kook environmentalism of the 1960s and 1970s that, instead of tackling the big problems of the world (like laziness, ...) elected to take on the pull tabs that seemed to be infesting every highway interchange and vacant lot where stood a crying Indian chief. Actually, it’s come to be a pretty good idea, but this first, flustered attempt strikes me as a bit odd.
Mind you, I was not old enough to be drinking beer when these two-holers first made their appearance but I grew up in a tiny mountain town, upstream of the Coors plant in Golden, Colorado and every beer-related novelty went through the community like wildfire. Perhaps because so many folk up there worked at Coors or maybe they were all really tuned in to marketing strategies and packaging innovations. (I’m thinking they were just a bunch of bored drunks, actually.) Anyway, for whatever reason, this two-hole can opening precursor to the current “lift and pop” can tab wasn’t particularly well received by the local hillbilly focus group and I don’t’ think the system lasted more than about a year before it was replaced with something else.
For those of you who don’t remember this packaging innovation, basically what you did was you pushed in on the smaller round opening to release the pressure before pushing in on the larger opening, which was for the drinking.
...
I’m a bit sorry I didn’t pick up this relic. We’ll just have to be content with a photo or two. Keep looking down. You never know what sort of beer can history is under foot.
Cheers (http://beerrant.blogspot.nl/2008/03/beer-can-archeology.html).
(Stones drink Coors;
(1 mei 2012, www.beer-universe.com/beer-education-article/
Hoezo innovatie?