"No, I haven't seen any product placement. What, where?"
(The TV Commercial Ad titled PLANT was done by BBDO New York USA advertising agency for product: Red Stripe Beer (brand: Red Stripe) in United States. It was released in the Jun 2007. Business sector is: Internet Film.)
Red Stripe
It's Jamaican for "beer"
There's only one beer in Jamaica, mon--Red Stripe.
Red Stripe is brewed byDesnoes & Geddes Limited, originally a soft drink manufacturer incorporated on July 31, 1918, by Kingston, Jamaica natives Eugene Peter Desnoes and Thomas Hargreaves Geddes (https://girlvsbeer.wordpress.com/2010/07/15/red-stripe/).
Red Stripe (4.7% ABV) is a lager that pours a golden straw color with a creamy head that is about 3 fingers deep but dissipates quickly leaving a small amount of lacing that washes down after a few sips. It has the smell of grains, definitely a corn smell and some fairly grassy hops, also a very very light citrus undertone. It has a mildly sweet flavor as it first hits your tongue, but finishes with a great hop flavor that leaves a very mild amount of bitterness. It’s very smooth and has a kind of freshness to it that somehow feels very familiar (https://girlvsbeer.wordpress.com/2010/07/15/red-stripe/).
Red Stripe - The World's Coolest Beer
That Red Stripe came on the Jamaican entertainment landscape with a vengeance, saw what was there and has been conquering scene after scene for nearly a century, is an indisputable fact.
A 'bashment' is not a 'bashment'; a party is not a party and a gala cannot be in Jamaica without the very inevitable brewed product out of the famed Red Stripe brewery that has gained worldwide reputation.
In fact, the reputation of the foaming beverage has spilled over into the international arena.
The illustrious and visionary producers of the famed Red Stripe beer have consistently ensured that many significant entertainment events that attract the gamut of entertainment seekers, flow off without a financial hitch.
Managing director of Red Stripe, Cedric Blair eloquently and aptly encapsulates the effect of a bottle of Red Stripe beer and its other products when he declared that for years "the world's coolest beer company" has been synonymous with having a good time, whether at home or abroad.
Ever since the Jamaican brewer and beverage producer was established in 1918 by Eugene Peter Desnoes and Thomas Hargreaves Geddes, who combined their two shops into one business, D&G has been producing one of Jamaica's best-known exports, Red Stripe beer.
The company also exports Old Jamaica Ginger Beer and brews other malt beverages for the local market under the brand names Red Stripe Light, Dragon Stout, Malta (non-alcoholic), Smirnoff Ice, Guinness, and Heineken.
Dragon Stout was introduced in 1920, while D&G also made soft drinks, including the popular Ting, but sold that division to PepsiCo in 1999.
Although synonymous with, and seemingly indigenous to Jamaica, Guinness in 1993, acquired Desnoes & Geddes Ltd and became the parent company four years later. Following a merger with Grand Metropolitan, international drinks giant, Diageo, the company name was changed to reflect its flagship product - Red Stripe and other changes included cutting staff took place (http://jamaica-gleaner.com/gleaner/20130114/news/news7.html).
Jamaican beer maker Red Stripe's latest concoction is a fruity beer whose goal, according to the company, is "recruitment-driven": The company is hoping to win over 18- to 24-year-olds (18-year-olds can legally drink in Jamaica, Jezebel notes). Activist group Alcohol Justice wants to keep the raspberry-flavored Burst from hitting the US. In the Jamaica Gleaner, a Red Stripe rep says Burst "definitely has appeal for both genders," noting hope that it will be a "crossover" product. That, Alcohol Justice says, likely means the company has tested the product—which features red and pink labels—with young women (www.newser.com/story/177328/activists-slam-red-stripes-fruity-drink-aimed-at-girls.html).
