Bij het inschenken bleek het duidelijk een moutbier. De geur is zoet, zo zoet als gemaïschte wort, de zoete moutsoep. De kleur is donker, zoals een stout, of zoals cola. De smaak is ook zoet en een mondgevoel doet een beetje stroperig aan. Alsof je zoete wordt drinkt! Het doet me denken aan een stoere cola (maar dan gezonder).
Onderaan het etiket staat Non-Alcoholic Mourtal !? Geen idee wat dat nu weer betekent. De kleurstelling van de verpakking doet ook wat denken aan de Belgische (of Duitse) vlag.
Het is in ieder geval zo ontzettend zoet dat als je het glas even te lang laat staan het is vastgeplakt aan de tafel! Het is zo zoet, dat je dit spul makkelijk aan kinderen kan geven. Maar is het gezond? Ik denk het wel, het bevat vitaminen en maar 14 gram suiker.
Ter vergelijking: 300 ml cola bevat 30 gram suiker (http://hoeveelsuikerziterin.nl/producten/coca-cola-flesje, www.krnwtr-drinkkraanwater.nl/hoeveel-suiker-zit-er-in-frisdrank/, http://ikeetsuikervrij.nl/informatie-over-suiker/hoeveel-suiker-zit-er-eigenlijk-in-cola/)/ Een suikerklontje weegt ca. 4 gram, dus Mighty malt bevat er 'maar' 3,5 (rekenblad.pdf).
Mighty Malt improved formulation is a refreshing, alcohol free drink that can be enjoyed anytime, anywhere. A very popular drink with percived health benefits (www.caribbeanfoodcentre.com/products/beverages/grace-mighty-malt-premium).
Water, Barley Malt, Sugar, Carbon Dioxide, Colour (E150c), Hops, Vitamins: Pantothenic Acid, Vitamin B6, Biotin and Vitamin B12 (http://groceries.iceland.co.uk/grace-mighty-malt-premium-original-330ml/p/51680). NEW & IMPROVED. QUALITY SINCE 1922. The Classic Non-Alcoholic Energy Malt Drink.
Manufacturers Address: Grace Foods UK, Hertfordshire, AL7 1HT, UK (http://groceries.
iceland.co.uk/grace-mighty-malt-premium-original-330ml/p/51680).
Nutrition
Energy250kJ/60kcal
Protein0.7g
Carbohydrate14g
of which Sugars14g
Fat0g
of which: Saturates0g
Fibre0.1g
Sodiumtrace
Vitamin B60.3mg*
Vitamin B120.15µg*
Biotin0.023mg*
Pantothenic acid0.9mg*
*(15%RDA)
(http://groceries.iceland.co.uk/grace-mighty-malt-premium-original-330ml/p/51680)
Mighty Malt is blijkbaar van het merk Grace, dat staat er ten minste bovenaan het etiket.
Grace is the brand name of GraceKennedy Limited, a manufacturer of Caribbean cuisine and Jamaican cuisine food products. It was established in 1922. It also licenses some products for manufacture and sale in foreign countries such as Canada and Great Britain (http://en.wikipedia.org/wiki/Grace_(food_company)).
Grace Foods
73-75 1/2 Harbour St., Kingston
(www.gracefoods.com/index.php)
GraceKennedy Limited was founded on February 14, 1922 by Dr. John J. Grace and Mr. Fred William Kennedy. Prior to the founding of GraceKennedy these two gentlemen worked for Grace Limited, a wholly owned subsidiary of W.R. Grace & Company of New York City, New York. In the United States a brief post-war economic boom which lasted from 1918 until the summer of 1921 was followed by an equally brief but sharp recession. Insolvencies tripled between 1919 and 1921. W.R. Grace and Co. of New York felt the pressure and decided to divest its Jamaican branch. Dr. John Grace realized that Grace Limited in Jamaica was not itself a failing concern but that it was being divested in order to relieve the pressure from the parent company in New York. He decided to keep it.
Thus on February 14, 1922, St. Valentine’s Day and Fred William Kennedy’s Mother’s Birthday, a new firm, Grace, Kennedy & Company Limited was launched on the successes of its predecessor. The Memorandum of Association gave the Company room to carry on a general mercantile and commercial business and any other business, manufacturing or otherwise, as its Directors deemed desirable ‘…. To enhance the value of or to render profitable any of the company’s property or rights’. It was a widely permissive document.
GraceKennedy is one of the Caribbean's largest and most dynamic corporate entities. The company started in Jamaica in 1922 as a small trading establishment and wharf operators. It has expanded and diversified over the years, changing from a privately-owned enterprise to a public company listed on the stock exchanges of Jamaica, and Trinidad & Tobago. Today, the GraceKennedy Group comprises a varied network of some 60 subsidiaries and associated companies located across the Caribbean and in North and Central America and the United Kingdom (www.gracefoods.com/about-us/history).
Mighty Malt is te koop in IJsland, de UK, Azië en het Caribische gebied, zoals Jamaica, maar ook in Ghana.
The new Mighty Malt (PREMIUM IN NATURE) has taken the Ghanaian market by storm and has received huge patronage over the few years it has been in Ghana.
The Marketing Manager ofGraceKennedy Ghana limited Mr. Adolph Dogbe said the company is bent on quality product and their target market is the youth (www.modernghana.com/news/542162/1/mighty-malt-officially-launched-in-ghana.html).
(http://article.wn.com/view/2014/06/05/Mighty_Malt_Here_To_Support_The_Entertainment_Industry/, http://showbiz.peacefmonline.com/pages/news/201406/202409.php)
The distinct look of the bottled and canned beverage, the revitalizing and energizing nature of the drink makes it unique in its own right and has already taken the Ghanaian market by storm amid the growing economy of Ghana and the influx of the importation of many beverages.
During a short but colourfull launch last Friday [16 mei 2014] at the African Regent Hotel in Accra, the General Manager of GraceKennedy Ghana Ltd., Jerome Miles noted that the GraceKennedy Group which was established in Jamaica in 1922 comprises a varied network of some 60 subsidiaries and associated companies located across the Caribbean and in North and Central America, Europe and the United Kingdom. The ceremony attracted a lot of media attention (www.ghanaweb.com/GhanaHomePage/
NewsArchive/artikel.php?ID=309992, http://ghanagist.com/mighty-malt-pledges-support-to-ghanaian-music-industry/, www.myjoyonline.com/business/2014/may-13th/gracekennedy-ghana-to-create-jobs-with-mighty-malt.php, www.ameyawdebrah.com/photos-grace-mighty-malt-officially-launched-ghana/, www.modernghana.com/news/542162/1/mighty-malt-officially-launched-in-ghana.html, http://business.peacefmonline.com/pages/news/201405/200399.php)
Jerome Miles said, their operations span around food distribution, banking, insurance, money remittance, hardware retailing and food-processing industries, adding that in 1995, GraceKennedy developed its 2020 Vision, the objective being to transform from a Jamaican trading company to a global consumer group by the year 2020. He also added that they expect a significant sales uplift from a highly competitive price point, which still provides a healthy margin to the company. The event he mentioned was held to unveil the Premium Malt beverage, a detailed brief of the next level campaign, plans and expectations of the company in the coming years (www.ghanaweb.com/GhanaHomePage/NewsArchive/artikel.php?ID=309992).
Miles also noted that Grace Foods UK is passionate about food, and no one knows more about Caribbean food and drink in the UK than them. “We have a diverse and authentic range of products to offer, so whether you’re looking for a spicy sauce for a barbeque, a refreshing tropical drink, or a particular ingredient for a special recipe, we can help. And speaking of recipes, don’t forget to visit our recipe pages for some delicious Caribbean meals.” (www.ghanaweb.com/GhanaHomePage/NewsArchive/artikel.php?ID=309992).
Zie ook https://www.youtube.com/watch?v=tBYvzRmPJyo en https://www.youtube.com/watch?v=f1FwfM-9GYA
