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Eerlijkheid of zakelijkheid

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Flying Dog Brewery heeft op zijn etiket Full Disclosure, ze geven openheid over de keuze  voor dit bier... Hetzelfde zag ik eens bij een Deens bier "Gierigheid" (uit dezelfde serie als "Lust"): we brouwen een goedkope pils en vragen er zo veel mogelijk voor....


“Everyone knows that our co-conspirator, Hunter S. Thompson was a huge football fan (http://flyingdogbrewery.com/head-to-head-flying-dog-challenges-iron-city/). Nobody had ever connected the words “flying” and “dog” together...until 1983, when George Stranahan* was itching for an adventure.
This time it would be K2, also known as the “Savage Mountain,” the second highest mountain in the world and one of the most deadly. For every four people who have reached the summit, one has died trying. And it has never been climbed in the winter. ...Ignoring the fear, George and the Innocents trekked across the Baltoro Glacier and the Braldu Gorge...Back in Pindi at the Hotel Flashman, George and the Innocents were triumphant but in a dry state of mind. After getting on the “alcohol list” of this Muslim nation, they settled in to drink their quota. Then, their eyes caught sight of a large painting. As George describes it, “It was a full-on oil painting of a dog. A beautiful oil painting, big, nice. And the dog was like…well, he had left the ground. Here we were, the March of the Innocents and this ‘Flying Dog,’ and the weirdness of it all. And the combination of the words ‘Flying Dog’ stuck with all of us, but particularly for me. They fit together in some way. I don’t know how it makes sense, but it makes sense.”
In 1990, George founded the Flying Dog Brewpub in Aspen, Colorado. From that brewpub to a full-fledged Denver brewery in 1994, and then to our current state-of-the-art brewing facility in Frederick, Maryland, Flying Dog continues to make sense (http://flyingdogbrewery.com/about-us/the-flying-dog-story/).

The local name of K2 is Chogori, which in Balti language means the king of mountains. This name is little known outside of Pakistan. It is, therefore, desirable that - K2 be used. K2 has variously been described as the "awesome", "killer" and "savage" mountain. This is because of it's massiveness in size and the numerous unsuccessful attempts made on it by various expeditions, including many American expeditions, who have made quite a few unsuccessful attempts. K2 is a rocky mountain up to 6000 meters, beyond which it becomes an ocean of snow. The K2 peak is situated on the Pak-China border in the mighty Karakoram range...The exact height of the peak is 8,611 meters/28,251 ft.
It was in 1856, when the British were enforcing their control over India, provoking the 1857-War-of-lndependence, that a young Lieutenant of the Royal Engineers, T.G. Montgomerie, was quietly busy in surveying the mountains of Kashmir. During this survey he saw, in the far distance, a tall and conspicuous mountain in the direction of the Karakorams and immediately named it K1 ('K' stands for Karakorams). Later on, it turned out to be the beautiful mountain of Hushe valley in Khaplu area of Baltistan, called Masherbrum by locals. He also saw another tall and dominating summit behind K1 and named it K2, which turned out to be "Chogori". The name K2, however, still stands. (www.everestnews.com/k2history.htm).

(http://thefullpint.com/beer-reviews/flying-dog-the-truth-imperial-ipa/)
Flying Dog Brewery – Full Disclosure: This beer came to fruition because we saw a gap in our portfolio and we wanted to increase our market share. Sometimes the truth hurts. But most often, it’s damn refreshing. The Truth Imperial IPA–the latest addition to our year-round portfolio-is a hop bomb of some of the most distinct Pacific Northwest hops available today. Its sharp hop bitterness begins with huge pine notes on the nose, which evolve into bright citrus (think grapefruit) and subtle stone fruit flavors.
Flying Dog Brewery – Flying Dog The Truth Imperial IPA – 12 oz. bottle poured into a goblet. 8.7% abv. Appearance:  pours an orange amber with an off white head that melts down to a 1/4 in cap
Aroma:  Bright dank hops. Tangerine and pine. Caramel like sweetness.
Taste: Big pine bitterness. Some juicy citrus and a toasty caramel malt back bone. Lasting earthy bitterness.
Mouthfeel:  Fairly smooth and full bodied with a mild prickle.
Overall: A super tasty double IPA with tons of aroma and flavor without too much sweetness. It’s apparent Flying Dog has the ability to make a great IIPA, so I wish they would quite teasing us, and knock it out of the park year round with one. Now that my friends, is the truth.
(http://thefullpint.com/beer-reviews/flying-dog-the-truth-imperial-ipa/)

Developed alongside over a dozen Single-Hop Imperial IPAs. The truth was three years in the making and has some of the most unique hop varieties available today.
The Truth's sharp hop bitterness begins with pine on the nose and evolves into bright citrus and subtle stone fruit flavors.
...
ALCOHOL BY VOLUME: 8.7%
AVAILABILITY: Year-round
HOP BITTERNESS: 120 IBU
SPECIALTY MALTS:
Munich, Acidulated, Malted Wheat
HOPS:
Warrior, Summit, CTZ, Citra, Amarillo
YEAST:
American Ale
(http://flyingdogbrewery.com/?beers=the-truth)

Volgens mij doet dit bier zijn naam geen recht. Want volgens mij is de disclosure onjuist. Het zou gaan om een bier om het bierassortiment te completeren, voor marktaandeel, maar het bier staat naast een dozijn andere IPA's, volgens de omschrijving.  En niet alleen de beschrijving enkel hun regulars bevatten al in hun aanbod: IPA, DIPA en Belgian IPA, naast hun seasonals en limited editions.

The only precedent for [the] Brewhouse Rarities series of small-batch releases lies in the immortal words of the Good Doctor Hunter S. Thompson: "Too weird to live, too rare to die." (http://flyingdogbrewery.com/?beers=juniper-white-ipa).


Gluttony is a a Double IPA with a gluttonous amount of hops and it will come in at 9.4% ABV (http://mybeerbuzz.blogspot.nl/2013/05/amager-sinner-series-envy-sloth.html).

Gulzigheid gaat over meer dan enkel veel eten (of drinken) en daardoor dik worden (zie https://chcrcbonusfeatures.wordpress.com/2014/05/03/gluttony-more-than-watching-what-you-eat/).

“At the Amager brewery we are comfortably situated far away from small-town modesty; we are not afraid of excess, and the term ‘moderation‘ is simply not found in our vocabulary. To us, gluttony is considered a virtue rather than a sin – at least when it comes to one thing: hops! While making this beer we targeted the hops which shone brightest in our hop room, as if they were almost begging to be used in copious quantities. And that is what we did, as befits a Double IPA of the highest caliber. We have squandered to a sinful degree – and we love it. And we bet that you will too!
We’re not proud to be sinners, but at least we’re open about it…” (www.sheltonbrothers.com/beers/amager-the-sinner-series-gluttony/)

(www.flashback.se/img/article/3519.jpg) Lust had ik al eens beschreven op http://biervat.blogspot.nl/2013/04/hitsig-zweeds-bier.html, maar er zijn meer zonden:


The seven deadly sins are a list of traits or behaviors identified as the worst of all sins by some (but not all) Christian denominations, especially Catholicism. The sins recognized today are avarice (or greed), envy, gluttony, lust, pride, sloth, and wrath. However, this list is not mentioned in the Bible; a comparable list is given in the Old Testament's Book of Proverbs but is not mentioned elsewhere. The idea of enumerating certain deadly or cardinal sins was popularized by religious writing of the 4th century, and the current list was put forth by Pope Gregory I in the late 6th century. The Pope's version was immortalized by Dante Alighieri's epic poem The Divine Comedy [De goddelijke komedie], which originated the idea of different levels of Hell devoted to each sin (www.giantbomb.com/the-seven-deadly-sins/3015-7601/).


Reading Dante for the first time, the reader faces monumental problems: another society, another religion (medieval Catholicism is not the same as modern Catholicism), a different culture, and a different political system, where politics controlled the papacy, and the papacy was manipulating the politics of the times — and often the pope was a political appointment.
The physical aspect of Hell is a gigantic funnel that leads to the very center of the Earth. According to the legend used by Dante, this huge, gigantic hole in the Earth was made when God threw Satan (Lucifer) and his band of rebels out of Heaven with such force that they created a giant hole in the Earth. Satan was cast all the way to the very center of the Earth, has remained there since, and will remain there through all of eternity....As Dante descends from circle to circle, he encounters sinners whose sins become increasingly hateful, spiteful, offensive, murderous, and traitorous. He ends with Satan, eating the three greatest traitors in the world, each in one of his three mouths, at the center of the Earth....Each sinner is subjected to a punishment that is synonymous with his or her sin — or else the antithesis of that sin. For example, the Misers and the Spendthrifts are in Circle IV. Their sins were that they worshipped money so much that they hoarded it, or the opposite, had so little regard for money that they spent it wildly. Nothing is so antagonistic to a miser as a spendthrift. Thus, their punishment is to bombard each other continually with huge stones expressing the antagonism between excessive hoarding and excessive squandering (www.cliffsnotes.com/literature/d/the-divine-comedy-inferno/about-the-divine-comedy-inferno).


Dante again takes traditional mythological figures and distorts them. The Styx is called a marsh; in mythology it was a river (the river of Hate), one of the five rivers of Hades, and its boatman was Charon. Dante rather fully describes the source of the Styx.
The Styx serves a double purpose. It separates upper Hell from nether Hell, and it also functions as the circle for the Wrathful. Because the wrathful people were hateful during their lifetime, they now reside in a river of hate. These people are divided into three categories. There are three different kinds of wrath: the actively wrathful, the sullen (who kept wrath inside and are choking below the surface), and the vindictive (www.cliffsnotes.com/literature/d/the-divine-comedy-inferno/summary-and-analysis/canto-vii).

De opeenvolging van de drie delen, hel, loutering en hemel, van diepe ellende tot het hemels paradijs, illustreert de definitie die Dante zelf aan het woord comedia gaf. Sedertdien was een komedie een verhaal dat goed afliep, in tegenstelling tot een tragedie (https://nl.wikipedia.org/wiki/De_goddelijke_komedie). Dante called his poem a comedy. In classic terminology, a comedy is a work that begins in misery or deep confusion and ends in elation or happiness. In Shakespearean comedy, the play often begins in confusion — couples breaking up or separating, but ends with everyone finding the right partner. In other words, a comedy is not something one would laugh about, but an ascension from a low state of confusion to one where all people are combined for the greatest happiness (www.cliffsnotes.com/literature/d/the-divine-comedy-inferno/about-the-divine-comedy-inferno). Zie ook www.cliffsnotes.com/literature/d/the-divine-comedy-inferno/character-list. In the middle of the journey of his life, Dante finds himself lost in a dark wood, and he cannot find the straight path. He cannot remember how he wandered away from his true path that he should be following, but he is in a fearful place, impenetrable and wild.
He looks up from this dismal valley and sees the sun shining on the hilltop. After resting for a moment, he begins to climb the hill towards the light, but he is suddenly confronted by a leopard, which blocks his way and he turns to evade it. Then a hungry lion appears more fearful than the leopard, but a "she-wolf" comes forward and drives Dante back down into the darkness of the valley (www.cliffsnotes.com/literature/d/the-divine-comedy-inferno/summary-and-analysis/canto-i). Zou de louteringsberg te vergelijken zijn met de K2? Maar helhonden, zoals Cerberus en Orthrus, vliegen niet. En zouden er ook vliegende honden zijn?  Of Vleerhonden? Volgens het Himalayan Wildlife, Habitat and Conservation van Sharad Singh Negi en Mammals of Nepal: With Reference to Those of India, Bangladesh, Bhutan, and ...vanTej Kumar Shrestha komen er wel vleerhonden voor in de Himalaya. Dus dat zou kunnen... Ze komen voor in Nepal (zie Wikipedia), dus dan





AMAGER (THE SINNER SERIES) GREED
AMAGER • DENMARK
From the brewer:
“We asked our smart-ass marketing director what beer would be a good choice for the sin of Greed. He only pondered for a sec and then said: ‘We should simply do as all the big players do: make a cheapass beer and sell it at a premium prize – that’s greed for you alright’. Our marketing director is a smart guy, so of course we did what he said. We even put a picture of him on the label.
The beer however turned out pretty bad ass. It’s a straight up German Pilsener without any fuss. Dig it – we do.
We’re not proud to be sinners, but at least we’re open about it…”
Style: Pilsener
ABV: 4.60%
Packaging: 30L key kegs, 500ml bottles (www.sheltonbrothers.com/beers/amager-the-sinner-series-greed/)

(http://mybeerbuzz.blogspot.nl/2013/05/amager-sinner-series-envy-sloth.html)

Greed is a German-style Pilsner “without any fuss.”  Meant to maximize profit (greed!), they say the beer actually turned out “pretty bad-ass.”  Greed will also be packaged in 16.9oz bottles and come in at 4.6% ABV (http://mybeerbuzz.blogspot.nl/2013/05/amager-sinner-series-envy-sloth.html).

Oja, daar begon dit blog mee, is het eerlijkheid of marketing?

Eerlijk gezegd ga ik geen geld uitgeven aan marketing...


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