Het is zo'n typische supermarktblad met recepten en tips, afgewisseld met reclame.
Ik wordt niet teleurgesteld, wat de bierreclame betreft. Bij de kleine stukjes vind ik Heineken (Heineken) en Hoegaarden (AB/InBev). Motto bij Heineken is dat het geen biertje is, maar Bier. De verpakking is een 4-pack van halve liters pils.
Hoegaarden heeft een reclame met radler als 'zomerbier' met weinig alcohol en als motto: 'bye bye bitterheid'. Lijkt een beetje alsof ze bier willen wegmoffelen? Een ander witbier (Wieckse Witte van Heineken) heeft een hele pagina:
Wieckse heeft een zachte smaak van witbier en de radler is volledig gebrouwen op zonne-energie.
Voorin het blad zit reclame van Kornuit van Grolsch en van Grolsch zelf. Wat opvalt is dat beiden aandacht hebben voor het flesje, net zoals de andere bierreclame's trouwens.
Kornuit heeft aandacht voor 'onze nieuwe oogst cascade hop is binnen'. Cascade komt uit Oregon. Ze verwijzen naar de citrusaroma's van de hop, maar ik proef dat helaas niet terug in het bier, zoals ik al eens op dit blog aangaf, nadat ik het bier had geïntroduceerd, doet het mij denken aan een zacht kellerbier. Wel tof dat ze in hun marketing verwijzen naar Oregon:
Oregon is een van de staten van de Verenigde Staten gelegen in het Pacifische Noordwesten van het land. De standaardafkorting voor de Beaver State, zoals de bijnaam luidt, is OR. De hoofdstad is Salem.
De staat bevindt zich aan de Grote Oceaan en grenst in het noorden aan Washington, in het zuiden aan Californië, in het zuidoosten aan Nevada en in het oosten aan Idaho. De Columbia River en de Snake River vormen een groot deel van de natuurlijke grens in het noorden en oosten van de staat.
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De vallei van de Willamette River in het westen van de Oregon is de regio met de hoogste bevolkingsdichtheid en landbouwproductiviteit van de staat. Hier liggen 8 van de 10 grootste steden.
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Van noord naar zuid lopen de Pacific Coast Range en de Cascade Range, een bergketen waarvan het hoogste punt de top van de stratovulkaan Mount Hood is (3426 m). Ten westen hiervan valt veel regen. Het zuidoosten van de staat is droger en vlakker.
Een van de belangrijkste bezienswaardigheden is Crater Lake, het diepste meer van de Verenigde Staten. Het ongeveer 600 meter diepe meer ontstond rond 5700 v.Chr. uit de vulkaan Mount Mazama. Oregon telt nog tal van andere meren, zoals Malheurmeer en Upper Klamathmeer. De belangrijkste rivieren zijn de Columbia, die het grootste deel van de grens met Washington definieert en de Snake, die een groot stuk van de grens met Idaho vormt (https://nl.wikipedia.org/wiki/Oregon).
The Cascade Range or Cascades is a major mountain range of western North America, extending from southern British Columbia through Washington and Oregon to Northern California. It includes both non-volcanic mountains, such as the North Cascades, and the notable volcanoes known as the High Cascades. The small part of the range in British Columbia is referred to as the Canadian Cascades or, locally, as the Cascade Mountains. The latter term is also sometimes used by Washington residents to refer to the Washington section of the Cascades in addition to North Cascades, the more usual U.S. term, as in North Cascades National Park. The highest peak in the range is Mount Rainier in Washington at 14,411 feet (4,392 m).
The Cascades are part of the Pacific Ocean's Ring of Fire, the ring of volcanoes and associated mountains around the Pacific Ocean. All of the eruptions in the contiguous United States over the last 200 years have been from Cascade volcanoes. The two most recent were Lassen Peak from 1914 to 1921 and a major eruption of Mount St. Helens in 1980. Minor eruptions of Mount St. Helens have also occurred since, most recently in 2005 (https://en.wikipedia.org/wiki/Cascade_Range).
Bekende bergen zijn:
Mount Rainier (4.392 m)
Mount Saint Helens (2.550 m)
Mount Hood (3.429 m)
Mount Baker (3.286 m)
In early 1792 British navigator George Vancouver explored Puget Sound and gave English names to the high mountains he saw. Mount Baker was named for Vancouver's third lieutenant, Joseph Baker, although the first European to see it was Manuel Quimper, who named it "La gran Montaña del Carmelo" in 1790. Mount Rainier was named after Admiral Peter Rainier. Later in 1792 Vancouver had his lieutenant William Robert Broughton explore the lower Columbia River. He named Mount Hood after Lord Samuel Hood, an admiral of the Royal Navy. Mount St. Helens was sighted by Vancouver in May 1792, from near the mouth of the Columbia River. It was named for Alleyne FitzHerbert, 1st Baron St Helens, a British diplomat. Vancouver's expedition did not, however, name the mountain range which contained these peaks. He referred to it simply as the "eastern snowy range". Earlier Spanish explorers called it sierra nevadas, meaning "snowy mountains".....Native tribes also developed their own names for the High Cascades and many of the smaller peaks, including "Tahoma", the Lushootseed name for Mount Rainier; and "Louwala-Clough", meaning "smoking mountain" for Mount St. Helens (https://en.wikipedia.org/wiki/Cascade_Range).
Hop Growing in Oregon.
The hop is native to North America, but cultivation did not begin until the British and Dutch settlers first arrived in the United States, bringing with them the knowledge of brewing beer and the first hop roots in 1622. Hop production quickly spread throughout the East Coast. But, as the population started to move west, hop production moved west as well, until finding a perfect home in the Pacific Northwest. Hop production in the state of Oregon began in the early 1870's and led the nation as the largest hop producing state in 1932.
Today, Oregon is the second largest hop producing state in the United States. The growing area is exclusively located in Oregon's Willamette Valley. Both the appearance and climate of the Oregon hop growing region is similar to that of Germany's, and both are located on the 45th parallel. The valley lies between the Coast Range and Cascade Mountains and is one of the most productive agricultural areas in the world. Annual production includes more than 250 different commodities annually. The valley's rich soil, mild climate, and abundant rainfall provide ideal conditions for commercial hop production. The moderate temperatures experienced during the growing season are particularly favorable for growing high quality aroma-type hops. Several alpha-type varieties also favor the Oregon climate and consistently yield higher than average alpha acid yields. Two popular varieties, Nugget and Willamette, comprise seventy-six percent of the total Oregon hop acreage where numerous other varieties are grown.
A majority of Oregon hop growers are third or fourth generation growers with an average farm size of 200 acres. The diversified farming operations produce several other crops in addition to hops, including grass seed, nursery stock, hazelnuts, row crops, and fruit. The growing region is extremely concentrated, experiencing little difference in growing conditions between the northern and southern most growers, and likewise for the eastern and western most growers.
Oregon growers take great pride in producing a quality product for today's brewmasters. Oregon's success in growing aroma hops has made its production an important part of the domestic market. Nevertheless, many hops produced in the "Beaver State" are exported, with both alpha and aroma hops finding their way into brew kettles throughout the world (www.usahops.org/index.cfm?fuseaction=hop_farming&pageID=12).
Founded in 1964, the Oregon Hop Commission (OHC) is dedicated to enhancing the Oregon hop industry by expanding opportunities for growth through research, education and promotion. In order to maintain economic stability of hop production in Oregon, the main objective of the OHC is to provide sufficient research through agricultural and financial evaluations. ...The continued success and progress of Oregon grown hops is a direct result of the efforts of the OHC (www.oregonhops.org/).
The Oregon Hophouse offers certified organic hops grown on the Leavy Farm in the Willamette Valley of Oregon. The farm is located 25 miles south of Portland near the historic town of Butteville. The farm has been in the Leavy family since 1912 and hops have been grown on the farm since the 1920s (http://theoregonhophouse.com/).
Our Hop Yard is located in Tumalo, Oregon in what many consider to be the best farm land in Central Oregon, our soils (Terrior and Soil Type) are a rich combination of volcanic ash and light loam providing excellent drainage while still retaining adaquate moisture for our hops to thrive. Our Hop Yard is also centrally located to Bend, Sisters and Redmonds thriving craft beer industry - close enough for an easy visit for brewers and enthusiests alike.
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At cascade hop farm we are working to change the misconception that hops in oregon are exclussively gown in the willamette valley but are instead a viable crop state-wide. Today small scale "family-style" hop farms are springing up across the state in areas such as; redmond, tumalo, sisters, smith rock, madras, and powell butte all in an effort to support our rich craft brew culture with high-quality, locally grown fresh hops! (www.cascadehopfarm.com/about-the-farm/oregon-grown-hops.html)
The Rogue Farms Hopyard in Independence, Oregon where we grow and harvest our own (https://roguefarmsblog.wordpress.com/tag/chatoe/).
De stad Portland en de Willamette vallei zijn belangrijker namen in de (Amerikaanse) bierindustrie...
By all accounts, beer brewing in our state actually predates commercial hops production! In 1852, seven years before Oregon was a state, a German immigrant named Henry Saxer opened the Liberty Brewery in Portland. He was followed by Henry Weinhard, the well-known Oregon beer icon who took brewing in our state to a new level. Unfortunately for the industry, when Oregonians voted to ban alcohol in 1914 (five years before the 18th Amendment established a national prohibition), alcohol consumption dropped drastically and breweries closed. The 1970s and 80s were decades of positive change and renewed growth. In October 1978, President Jimmy Carter signed H.R. 1337, which contained an amendment that created an exemption from taxation for beer brewed at home for personal or family use. Locally, craft brewing in Oregon took a major turn when a small group of brewers worked together toward the passage of the 1985 Oregon's brewpub law, allowing for the brewing and dispensing of beer on the same premises. In 2013 we had 154 craft brewing companies, operating 192 brewing facilities in 63 cities in Oregon (http://scarc.library.oregonstate.edu/ohba-history.html).
Hops and Brewing is a history worth saving
As you stroll through the aisles of your favorite grocery store admiring all the choices, you might wonder "how did all these breweries start?" Beer in the 19th century was a local endeavor and American brewers cultivated a local market, selling to customers who lived around the corner or a few miles away. We see this in our present day with an emphasis on local ingredients and personal connections between customer, grower, and brewer (http://scarc.library.oregonstate.edu/ohba.html).
Hier zijn allerlei verhalen te vinden over deze regio.
Dus vanuit Grolsch (van het Amerikaanse SABMiller) zijn we via een verwijzing naar de gebruikte hop in Amerika beland. Dit kan ik wel waarderen, zou Kornuit niet gewoon een reclame zijn voor de Amerikaanse craftbieren waaronder die van SABMiller? Heeft SABMiller eigenlijk craft in het assortiment?