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Heineken is een volger

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Op http://barclayperkins.blogspot.nl/2015/06/dutch-lager-styles-1870-1960-part-two.html lees ik een interessant stukje over Nederlands bier:

It’s easy to assume, looking back from the present, that Pilsener was an immediate success. It wasn’t, because, initially at least, it wasn’t the type of Lager brewed.  In the 1860’s, few Pale Lagers were brewed outside Bohemia.

The styles of Lager first brewed outside Germany were inspired by the two pioneers who revolutionised central European brewing: Dreher of Schwechat just outside Vienna and Sedlmayr of Spaten in Munich. The two undertook a long study trip in the 1830’s, mostly to Britain, at the time at the forefront of brewing technology. What they learned allowed them to modernise their breweries and, in the case of Dreher, become the largest brewery on the continent.

Their friendship also brought bottom-fermentation to Vienna. Sedlmayr provided Dreher with yeast after his attempts to brew an English-style Pale Ale in Schewchat had failed. His amber Lager was a huge hit all across Europe, even in the UK. In the 1860’s Dreher’s Lagerbier was being shipped all over the continent and rivalled Bass and Allsopp for international fame.

Which is how Heineken noticed it.  In 1869 there was an international exhibition held in the Paleis for Volksvlijt, not far from Heineken’s new brewery on the Stadhouders kade. Heineken sold beer at the exhibition, but the public were far more interested in what Dreher was selling*. Heineken took note.
* "Korte Geschiedenis der Heineken's Bierbrouwerij Maatschappij N.V. 1873 - 1948", by H. A. Korthals, 1948, page 29.
(http://barclayperkins.blogspot.nl/2015/06/dutch-lager-styles-1870-1960-part-two.html)

Heineken werd destijds gebrouwen door een Duitse brouwer. Hij had contact met andere (Duitse) brouwers over de kwaliteit van bier.  Uiteindelijk zijn Dreher en Sedlmayr door Heineken overschaduwd.

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