Consumer information is high on the agenda of The Brewers of Europe, featuring prominently on internal agendas right up to Board level. A Consumer Information Expert Group has also both worked on, and commissioned, a number of documents that will help the brewing sector to take concrete and substantial actions in 2015.
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The Dutch brewers association Nederlandse Brouwers made a commitment to the government and stakeholders to provide consumers with information about nutrients and ingredients by Q4 2014. All members of the Association were encouraged to provide consumers with the information. This can be done in various ways, but when the label allows placement, this method is preferred. Furthermore, members were recommended to display the pregnancy logo on the label.
A website (“Nuchter Over Bier” - “Sober about beer”) was also developed by the Nederlandse Brouwers to provide information about responsible beer consumption (www.brewersofeurope.org/uploads/mycms-files/documents/publications/2014/european-beer-pledge-2014-web.pdf). Ja eigenlijk gaan al die initiatieven over verantwoord drankgebruik. Ook nobel, maar ik had verwacht dat bierkennis ook zou ingaan op bieringrediënten, stijlen en cultuur...
AB InBev continued roll-out in 2013 and 2014 of pictograms of a pregnant woman and a car combined with a clear “forbidden” sign placed on primary packaging in order to increase awareness and to inform consumers about situations where the consumption of alcohol products is not appropriate. This is a centrally guided project by AB InBev for all Western European markets. Timing of inclusion of the pictograms can be aligned to a planned change in packaging. After this change, it can take up to a maximum of 6 months until the product actually arrives in the
market place due to production, storage and distribution of the product (www.brewersofeurope.org/uploads/mycms-files/documents/publications/2014/european-beer-pledge-2014-web.pdf). Dus daar komt dat icoontje vandaan! Het is een project van The Brewers of Europe!?