"beer branding" is echt weer zo een term waar ik me geen beeld bij kan vormen. Zou het gaan om het vormgeven van een merk? Heineken en Bavaria, maar ook Amstel en Grolsch hebben allen een ander merk en merkbeleving. Het ene is ambachtelijker dan de ander, de een focust op vriendschap en het ander op hip-zijn. De ene gebruikt Kornuit om jongere hipsters aan te spreken, de ander gebruikt barbecue's om oudere mannen aan te spreken.
Maar er is meer:
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Het lijkt alsof Heineken in denim doet (www.ifitshipitshere.com/tag/beer-branding/). Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop UNION Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, a custom green leather label, and Heineken-printed label with personalized packaging...“Similar to Heineken, NEIGHBORHOOD is an international brand that truly believes in providing consumers quality, and is at the forefront of strategic lifestyle partnerships,” says Belen Pamukoff, brand director of marketing, HEINEKEN USA. “NEIGHBORHOOD’s dedication to this collaborative project has provided the #Heineken100 program a unique offering like no other.”...Heineken plans to debut their final #Heineken100 collaborative project with iconic artist Eric Haze during the Art Basel Miami Beach fair in December 2013. (www.ifitshipitshere.com/heineken-does-denim-neighborhood-collaborates-with-the-brand-for-the-heineken100-program/).
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Beer Beauty – New Grooming Products for Men From Carlsberg
Three of the main ingredients found in Carlsberg lager: barley, hops and yeast, are rich in vitamin B and silicium and are known to have beautifying properties for both hair and skin. With that in mind, Carlsberg labs has launched a limited edition trio of grooming products for men called Beer Beauty (www.ifitshipitshere.com/beer-beauty-new-grooming-products-for-men-from-carlsberg/).
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You may have heard of Kombucha. It’s a fermented sweetened tea beverage said to be a powerful probiotic. Filled with antioxidants, it’s a low sugar, carbonated drink that originated centuries ago and controversially claims to ‘detoxify the body and energize the mind.’
Whether or not you are a Kombucha-believer, this interesting product/project dreamed up by commercial photographer Michael Faye combines his lifelong love of dogs and his holistic beliefs in one bottle.
After coming up with his own Kombucha brew through much experimentation, he built a factory from the ground up to produce the bottled beverage. He then decided to photograph homeless dogs and put them on the label to try to help them find homes – and voila! KOMBUCHA DOG was born (www.ifitshipitshere.com/a-holistic-beverage-helps-homeless-dogs-find-a-home-kombucha-dog/).
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Game Of Thrones and HBO Unveil Their Second Brew, Take The Black Stout.
Take the Black Stout is a 7% beer, brewed with base, caramel, chocolate and roasted barley malts. Hopping includes Great Northern hops; spices are licorice root and star anise. Hue is black with full tan head. Aromas include chocolate, caramel, and earthy hops, light roastiness, a touch of fruitiness. Tastes include chocolate, coffee, rich malts, and balanced roastiness. Clean hop bitterness joins with slight woody character and spiciness; the finish offers sweet malt character leading to spicy, earthy, hop bitterness....Take the Black Stout is named for the oath taken by those who stand the Night’s Watch at the Wall, defending Westeros against northern....The label features the Weirwood trees considered sacred by the people of the North. It was designed by a52, the same studio that designed the impressive opening sequence for “Game of Thrones.”...Brewery Ommengang and HBO are said to be releasing four game of Thrones Beers in total (www.ifitshipitshere.com/game-of-thrones-and-hbo-unveil-their-second-brew-take-the-black-stout/).
Dus denim, shampoo en TV-series zijn producten waar bier(merken) mee zijn verbonden... en er is vast meer...
Maar er is meer:
Het lijkt alsof Heineken in denim doet (www.ifitshipitshere.com/tag/beer-branding/). Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop UNION Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, a custom green leather label, and Heineken-printed label with personalized packaging...“Similar to Heineken, NEIGHBORHOOD is an international brand that truly believes in providing consumers quality, and is at the forefront of strategic lifestyle partnerships,” says Belen Pamukoff, brand director of marketing, HEINEKEN USA. “NEIGHBORHOOD’s dedication to this collaborative project has provided the #Heineken100 program a unique offering like no other.”...Heineken plans to debut their final #Heineken100 collaborative project with iconic artist Eric Haze during the Art Basel Miami Beach fair in December 2013. (www.ifitshipitshere.com/heineken-does-denim-neighborhood-collaborates-with-the-brand-for-the-heineken100-program/).
Beer Beauty – New Grooming Products for Men From Carlsberg
Three of the main ingredients found in Carlsberg lager: barley, hops and yeast, are rich in vitamin B and silicium and are known to have beautifying properties for both hair and skin. With that in mind, Carlsberg labs has launched a limited edition trio of grooming products for men called Beer Beauty (www.ifitshipitshere.com/beer-beauty-new-grooming-products-for-men-from-carlsberg/).
You may have heard of Kombucha. It’s a fermented sweetened tea beverage said to be a powerful probiotic. Filled with antioxidants, it’s a low sugar, carbonated drink that originated centuries ago and controversially claims to ‘detoxify the body and energize the mind.’
Whether or not you are a Kombucha-believer, this interesting product/project dreamed up by commercial photographer Michael Faye combines his lifelong love of dogs and his holistic beliefs in one bottle.
After coming up with his own Kombucha brew through much experimentation, he built a factory from the ground up to produce the bottled beverage. He then decided to photograph homeless dogs and put them on the label to try to help them find homes – and voila! KOMBUCHA DOG was born (www.ifitshipitshere.com/a-holistic-beverage-helps-homeless-dogs-find-a-home-kombucha-dog/).
Game Of Thrones and HBO Unveil Their Second Brew, Take The Black Stout.
Take the Black Stout is a 7% beer, brewed with base, caramel, chocolate and roasted barley malts. Hopping includes Great Northern hops; spices are licorice root and star anise. Hue is black with full tan head. Aromas include chocolate, caramel, and earthy hops, light roastiness, a touch of fruitiness. Tastes include chocolate, coffee, rich malts, and balanced roastiness. Clean hop bitterness joins with slight woody character and spiciness; the finish offers sweet malt character leading to spicy, earthy, hop bitterness....Take the Black Stout is named for the oath taken by those who stand the Night’s Watch at the Wall, defending Westeros against northern....The label features the Weirwood trees considered sacred by the people of the North. It was designed by a52, the same studio that designed the impressive opening sequence for “Game of Thrones.”...Brewery Ommengang and HBO are said to be releasing four game of Thrones Beers in total (www.ifitshipitshere.com/game-of-thrones-and-hbo-unveil-their-second-brew-take-the-black-stout/).
Dus denim, shampoo en TV-series zijn producten waar bier(merken) mee zijn verbonden... en er is vast meer...