Hiphop is een culturele beweging, vooral bekend als muziekstijl. Ze is ontstaan in de jaren zeventig in New York, en dan voornamelijk in de arme wijk The Bronx, die destijds bewoond werd door vooral Afro-Amerikanen en latino's.
Hiphop is bij het grote publiek vooral bekend als muziekstroming, maar voor de leden van de subcultuur gaat hiphop meestal verder dan alleen muziek maken. De samenleving een spiegel voorhouden kan een van de aspecten zijn die hiphoppers naar buiten willen brengen. Verschillende teksten van hiphopnummers zijn daarom een aanklacht tegen de samenleving in het algemeen, of de levenssituatie van de rapper in het bijzonder.
Het was mede daardoor dat hiphop een stem kon geven aan een bepaald gedeelte van de Amerikaanse onderklasse, van oudsher vooral de Afro-Amerikaanse gemeenschap die leefde in de getto's van de Amerikaanse steden, maar later ook aan andere etnische bevolkingsgroepen, en niet langer alleen in de Verenigde Staten. Hiphop werd zo onderdeel van een emancipatiebeweging van de bewoners van de getto's, en deze oorsprong heeft een stempel gedrukt op hiphopcultuur in brede zin (http://nl.wikipedia.org/wiki/Hiphop).
Hip hop culture (or hip-hop) is a cultural movement that formed during the late 1960s among African American youths residing in the South Bronx in New York City. It is characterized by four distinct elements, all of which represent the different manifestations of the culture: rap music (oral), turntablism or "DJing" (aural), b-boying (physical) and graffiti art (visual). Even while it continues to develop globally in myriad styles, these four foundational elements provide coherence to hip hop culture.
The origin of the hip hop culture stems from the block parties of the Ghetto Brothers, when they plugged the amps for their instruments and speakers into the lampposts on 163rd Street and Prospect Avenue and used music to break down racial barriers, and from DJ Kool Herc at 1520 Sedgwick Avenue, where Herc mixed samples of existing records with his own shouts to the crowd and dancers. Kool Herc is credited as the "father" of hip hop. DJ Afrika Bambaataa of the hip hop collective Zulu Nation outlined the pillars of hip hop culture, to which he coined the terms: MCing or "Emceein", DJing or "Deejayin", B-boying and graffiti writing or "Aerosol Writin".
...
Keith "Cowboy" Wiggins, a member of Grandmaster Flash and the Furious Five, has been credited with coining the term in 1978 while teasing a friend who had just joined the US Army by scat singing the words "hip/hop/hip/hop" in a way that mimicked the rhythmic cadence of marching soldiers. Cowboy later worked the "hip hop" cadence into his stage performance. The group frequently performed with disco artists who would refer to this new type of music by calling them "hip hoppers". The name was originally meant as a sign of disrespect, but soon came to identify this new music and culture.
The song "Rapper's Delight", by The Sugarhill Gang, released in 1979, begins with the phrase "I said a hip, hop the hippie the hippie to the hip hip hop, a you don't stop" ...Hip hop pioneer and South Bronx community leader Afrika Bambaataa also credits Lovebug Starski as the first to use the term "hip hop", as it relates to the culture. Bambaataa, former leader of the Black Spades gang, also did much to further popularize the term (http://en.wikipedia.org/wiki/Hip_hop).
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The 90s were a glorious time for, what we then called, “Gangsta Rap.” Following the lead of artists like N.W.A., the genre took on a whole new sound and image that was much less politically correct than its origins. Say what you will about the constant glorification of drug use, alcoholism, misogyny, homophobia, gun violence and materialism that were unfortunate byproducts of Gangsta Rap’s golden age, but there is no denying that it was the best decade of music the rap game has produced in its short history (http://club937.com/the-best-1990s-rap-commercials-for-st-ides-malt-liquor/).
Hiphop is waarschijnlijk ontstaan uit dub maar werd een eigen stroming in The Bronx tijdens zogeheten block parties (wijkfeesten). Dit heeft ook een grote invloed gehad op de rapmuziek. ...Op de block parties in de jaren zeventig mixten dj's, zoals DJ Kool Herc, met twee kopieën van eenzelfde funk- of electro-plaat de drumsolo's (of breakdowns) aan elkaar. Als de breakdown (of break) op de eerste plaat eindigde, mixten ze de tweede kopie erdoor enzovoort. Op deze manier ontstond een nieuw nummer met uitsluitend drums, waar de dj overheen scratchte.
De MC (Master of Ceremony) of rapper is de uitvoerende artiest. Veel artiestennamen van rappers beginnen met "MC" (spreek uit: em-sie). De oorsprong van rappen ligt in het toasten, waarmee bedoeld wordt een soort half zingend praten of min of meer rijmend opzeggen over een nummer heen.
Breakdance en graffiti zijn twee ondersteunende kunstvormen. De eerste is een vorm van dans, de tweede is het maken van visuele kunstwerken met behulp van spuitbussen. Graffiti wordt vaak op muren in de openbare ruimte gespoten, waardoor het ook als overlast beschouwd wordt.
Bij turntablism zijn strakke overgangen niet voldoende (zoals bij beatmixen). De technieken (zoals cutting, scratching, spinnen en juggling) zijn hier veel belangrijker. Een vertaling van turntablism is: one who uses the turntable in the spirit of a musical instrument, oftewel: ‘iemand die een draaitafel gebruikt in de geest van een muziekinstrument’.
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De Amsterdamse groep Osdorp Posse stond begin jaren negentig aan de basis van de Nederlandstalige rap. Voor die tijd waren er al wel enkele noveltyhitjes geweest waarin in het Nederlands werd gerapt, maar de Osdorp Posse was de eerste groep die zich toelegde op pure rap (hardcorerap). Deze rauwe stijl was halverwege de jaren tachtig in Amerika ontwikkeld door groepen als Public Enemy. Rapper Def P, de voorman van de Osdorp Posse, vertaalde voor vrienden die het Engels niet zo goed beheersten de teksten van Amerikaanse hiphopmuziek in het Nederlands. Het letterlijk omzetten van clichés leverde daarbij een komisch effect op. Hiermee was de nederhop geboren. De Nederlandstalige rap (nederhop) kreeg vastere voet aan de grond door onder meer Extince, die in 1995 een hit had met Spraakwater. Met de komst van onder meer Spookrijders, Brainpower, Opgezwolle, DAC en 0118-Vier kwam het tot een verdere groei van de Nederlandse hiphop....De Aarschotse groep Krapoel In Axe, kortweg K.I.A., stond begin jaren negentig aan de basis van de Vlaamstalige rap. Ze rapten in hun eigen streektaal en zijn tot de dag van vandaag de commercieel succesvolste Vlaamse rapgroep gebleven. Veel oudere hiphopliefhebbers zijn in de loop der jaren afgehaakt, omdat ze vonden dat hiphop niet meer de ‘vibe’ had die het genre ooit bezat.
(http://nl.wikipedia.org/wiki/Hiphop).
Ook is er een kledingstijl voor (zie www.cultkanaal.nl/Muziek/hip-hop-kleding.html).
There is a new teaching technique that has been sweeping the nation- it’s called hip hop education. There has been an urgent need to bring life into our classrooms, empowering the students to help create their education and want to participate. The aim of this new approach is to teach students in a new way, that they can easily understand, and retain interest in. Using pedagogical practices along with hip hop it is possible to learn and have students learn more about society and themselves. Changing the interpretive framework our schools use is a great start to realizing our full potential- it is the foundation for critical thinking and the beginning of the development of a critical pedagogy. Morrell (2004) said “hip-hop texts are rich in imagery and metaphor and can be used to teach irony, tone, diction, and point of view. Hip-hop texts can also be analyzed for theme, motif, plot, and character development. It can teach us about social justice while still fighting for it (https://controlledchaosmmp.wordpress.com/tag/hip-hop/).
Nu is dit geen cultuurblog, maar een bier blog, dus daar gaan we...
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St. Ides is a malt liquor manufactured by the Pabst Brewing Company. The beverage contains 8.2% alcohol by volume, which is stronger than many high-alcohol malt liquors. It was launched by the McKenzie River Corporation in 1987. St. Ides was original called St. Ides Premium Malt Liquor and was 6.2% and 7.3% ABV, then the brew was reformulated in the early 2000s and the alcohol content became 8.1 & 8.2% ABV and St Ides became St. Ides High Gravity Malt Liquor.
St. Ides gained prominence during the late 1980s and early 1990s through the use of celebrity endorsements by rap artists. The beer is also available in a number of "St. Ides Special Brews" which have a variety of flavorings, including mint and various fruit flavors (http://en.wikipedia.org/wiki/St._Ides).
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The St. Ides brand has used celebrity endorsements by rappers [zoals Da Lench Mob, Eric B. & Rakim, Cypress Hill, Ice Cube & Geto Boys, MC Eiht & DJ Pooh, Ice Cube & EPMD, 2Pac & Snoop Dogg, Wu-Tang Clan, Notorious BIG en Snoop Dogg]. Chuck D once appeared in a St. Ides advertisement. Later, after he had taken a stance against malt liquor advertising he sued the brand's then-owner, the McKenzie River Brewing Company, for using his voice without his permission.
Rappers that have mentioned St. Ides in their music are Andre Nickatina, Ice Cube, 2Pac, Kool G Rap, Dr. Dre, Snoop Dogg, Warren G, Nate Dogg, Afroman, MC Eiht, Scarface, Wu-Tang Clan, Project Pat, King Tee, DJ Pooh, The Notorious B.I.G., Eric B & Rakim, EPMD, Method Man & Redman, Eazy E, Cypress Hill, RBL Posse, Luniz, Jarren Benton, Bone Thugs-N-Harmony, and the Geto Boys.
In the song, "Crooked Nigga Too" by Rap Artist 2Pac, he is heard referencing St. Ides during the line, "I don't drink St. Ides (fuck that), Genuine Draft, ganja ganja, and my fucking tech 9."
(http://en.wikipedia.org/wiki/St._Ides)
[Nate Dogg]
Just Hit the Corner store
You know what I'm looking for
St Ides
Just Hit the Corner store
You know what I'm looking for
St Ides
[Snoop Dogg]
I tip toe
Through the door with a box of 40s
Party just to bounce
And house full of hoes
No set trippin
Just sipping on S.T
That's how we do it in the L.B.C
Here ye, here ye
Come one come all
It's the first annual g nigg
And all my dogs
Are invited so go on and light it
Cause it's the first time in a longtime
And I just might
Reminisce about the fresh vest
Back in '85
When the dub and the zaniaks used to Hoo Ride
It was easy just to serve on the curve that's how I do
Ain't no slippin, dippin
Now I'm sipping on my brew
Staying true cause now I'm supposed to
Grab my little friend
Then my deuce deuce
I gets lose with my hands on my drinks
L.B.C. I see money in the bank
St. Ide's
(http://genius.com/Snoop-dogg-snoop-
st-ides-promo-lyrics)
The early '90s was a time when some of the best hip-hop music ever was being made, and the beverage of choice was malt liquor. Before rappers glorified Cristal, Ciroc and even their own branded alcohol, there were many hip-hop-inspired malt liquor ads.
St. Ides in particular enlisted several rappers to endorse the malt liquor also known as the "Crooked I," with commercials featuring remixes of the rappers' own songs or original songs. These weren't just any rappers, either - the were some of the '90s biggest-selling and most influential artists, including Notorious B.I.G., Tupac Shakur, Ice Cube, the Geto Boyz and Wu-Tang Clan, just to name a few.
The result was some catchy rap tunes, but the message some people thought these television and radio ads were sending caused some controversy. Some of the ads could be mistaken for the artists' music videos, such Snoop and Nate Dogg's commercial that shows a dog transforming into Snoop when a box of St. Ides is dropped in front of him, a similar scene to the beginning of Snoop's "Who Am I (What's My Name)" video.
In the ad, Nate Dogg sings, "Just hit the corner store you know what I'm looking for... St. Ides." Snoop and Nate Dogg help deliver the message that if you have at least $2, you can look as cool as they do.
In Tupac and Snoop's St. Ides ad, which also looks like a music video, Pac is playing craps in a lush casino, letting you know that the flavored style of the beer is specifically for people like himself with the line "Introducing a special brew made for a chosen few."
While Snoop strolls to the liquor store in a suit to pick up a bottle, his reflection displays the gangster version of Snoop in all blue including a bandana on his head. The message is that you can keep it sophisticated and real while drinking fruity-flavored cheap malt liquor.
In 1991, Public Enemy's Chuck D made the song "One Million Bottlebags" dissing St. Ides when the company used his voice in a radio spot without his permission. Chuck D also sued St. Ides for $5 million.
Although sales increased by 25 percent, The Wall Street Journal declared the St. Ides campaign to be one of the worst ad campaigns of the year in December 1991.
Ice Cube was another spokesperson for St. Ides was responsible for the line "Get your girl in the mood quicker, make your jimmy thicker... St. Ides." Messages like this were broadcast on commercials targeted towards urban America.
Surely artists were never get in the game to intentionally become role models but it was sometimes impossible for frequent television and radio ads with stereotypical messages like St. Ides to be avoided.
...
A 1993 St. Ides ad shows Ice Cube hopping out of a helicopter, climbing into a Porsche to rush home to his fridge for a 40 of the extremely affordable malt liquor, then returning to his chopper to fly away. Rappers have always had expensive tastes, but some still chose to endorse malt liquor.
Maybe the message was drinking malt liquor will save you enough money to own a Porsche and a helicopter. Perhaps Cube wanted us to know how important it is to never leave home without St. Ides.
Although the St. Ides campaign put out some good music in the commercials thanks to the artists who starred in them, the controversy got the best of it and it ended in 1994.
...
If there ever were a malt-liquor campaign for today's generation of rap, would major artists like Lil Wayne, Kanye West, Rick Ross and Drake endorse the drink? It might even have to take edgier artists like Das Racist or Mr. Rager himself, Kid Cudi, to sponsor a drink so cheap yet so powerful.
These men all make chart-topping songs and made lots of dough, just as the St. Ides spokesmen did, but what was the difference between what early-'90s rappers endorsed and what today's rappers will do for more money?
Perhaps malt liquor was simply a part of hip-hop culture in the '90s, and that made artists like Ice Cube and Tupac - who sometimes had pro-black lyrics - endorse St. Ides so aggressively.
Today's generation of artists are about endorsing more expensive styles of drinks. Now all we hear about is popping high-priced bottles of champagne, something you can't just go pick up at the corner store. Rappers these days are more about swag, which is doing, drinking and eating things that regular 9-5 folks can't afford.....As hip-hop culture changes by the generation, the alcohol endorsements become more sophisticated and pricier (www.houstonpress.com/music/st-ides-and-hip-hop-would-todays-rappers-endorse-malt-liquor-6769909).
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Cheeky Peak Brewery Handcrafted Beer
HIP HOP Pale Ale
Based on the classic American Pale Ales (APA’s) this beer is crisp and extremely refreshing. We have been a little cheeky with Hip Hop and thrown in a few malts to give the malt back bone to drive the hops. Like Ishana, four hops in late additions and massive dry hopping give it a burst of citrus and passionfruit/pineapple flavour and aroma. Wonderfully balanced malt/hop/bitterness profile for that hop punch that an APA needs! You'll need more than one!
ABV: 4.9% (www.cheekypeakbrewery.com.au/index.php/handcrafted-beer/hip-hop-pale-ale)
Cheeky Peak is locally owned and operated by Albury/Wodonga natives who have a love for all things beer, cider and spirits....We have one of Australia’s largest ranges of DIY equipment and ingredients of which you can shop online or in store (www.cheekypeakbrewery.com.au/
index.php/about).
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Hiphopper
IPA
‘I said a hip hop, the hippie, the hippie to the hip hip hop a you don’t stop the rock it to the bang, bang boogie say up jump the boogie to the rhythm of the boogie, the beat.’ Rapper’s Delight van The Sugarhill Gang was de eerste commercieel succesvolle rap-single ter wereld. Deze IPA, verrijkt met vier hippe Amerikaanse hopsoorten, laat zich kenmerken door fruitige aroma's en bitters in de smaak.
Alcohol percentage: 6% EBC 17 IBU 48
Ingrediënten: Water, Gerstemout (Basis en Cara), Hop (Mosaic, Chinook, Simcoe en Athanum), Gist (http://baxbier.com/hiphopper/).
In de tekst die ik er over las:
Een echte Belgische stijl IPA met een mooie balans tussen zoete en bittere tonen.
Hoe kan een Belgische IPA, nu een hiphopper zijn?
Ik vond het bier wel hopbitter smaken, met wat citrusserigs er in.
Wat vinden anderen?
tricksta_p (1761) - Steenwijk, NETHERLANDS - MAY 23, 2015
Aroma of strong floral notes, light citrus, fruity notes, mild hops. Flavour is light sweet with a moderate bitter finish. Decent but a bit too tame for my taste (www.ratebeer.com/beer/bax-bier-hiphopper/331075/).
Douberd (3052) - Arnhem, NETHERLANDS - MAY 15, 2015
ABV 5.7% Deeep orange colour on the bidy, clear, with a tall off-white head, somewhat thin and frothy but with good retention eventualy. Minimal lacing on the glass. Aroma is nicely hoppy, some herbs, light citrus, pineapple, tropical fruits. A bit heavy taste, with light citrus, tropical fruits, some grass, pineaple, mango. Quite bitter finish and aftertaste. Medium thin body, very dry palate. Carbonation on the high side. Good one, nice to see other hop varieties being used too (www.ratebeer.com/beer/bax-bier-hiphopper/331075/).
De twee vrienden, Jeroen Bax en Sepp Jansen, brouwen al langer toen ze op een gegeven moment samen van één van hun gebrouwen biertjes aan het nuttigen waren zeiden ze: 'die is wel erg lekker. Dit kunnen we gewoon gaan verkopen. Vanaf April 2014 komen zij dan ook als brouwerij met hun eigen bieren. Als Brouwerijhuurder Bax Bier (www.biernet.nl/bier/brouwerijen/nederland/
groningen/groningen/bax-bier). De één theoretisch en bedachtzaam, de ander intuïtief en ongedwongen. Ze vullen elkaar goed aan. Jeroen is een doener. Hij stapt enthousiast af op potentiële klanten, is creatief en heeft een paar goed functionerende zintuigen. Hij bepaalt dan ook grotendeels de smaken. Zodra die gekozen zijn duikt Sepp achter de computer om te achterhalen hoe je tot die smaken komt. “Toen ik begon met brouwen, struinde ik allerlei forums af om te leren van mensen met praktijkervaring. Inmiddels brouw ik meer vanuit de theorie.” (www.proeflokaalmout.nl/
blog/bax-bier-groningen-proeflokaal-mout/). Zie hier wat etiketten.
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Hiphop is bij het grote publiek vooral bekend als muziekstroming, maar voor de leden van de subcultuur gaat hiphop meestal verder dan alleen muziek maken. De samenleving een spiegel voorhouden kan een van de aspecten zijn die hiphoppers naar buiten willen brengen. Verschillende teksten van hiphopnummers zijn daarom een aanklacht tegen de samenleving in het algemeen, of de levenssituatie van de rapper in het bijzonder.
Het was mede daardoor dat hiphop een stem kon geven aan een bepaald gedeelte van de Amerikaanse onderklasse, van oudsher vooral de Afro-Amerikaanse gemeenschap die leefde in de getto's van de Amerikaanse steden, maar later ook aan andere etnische bevolkingsgroepen, en niet langer alleen in de Verenigde Staten. Hiphop werd zo onderdeel van een emancipatiebeweging van de bewoners van de getto's, en deze oorsprong heeft een stempel gedrukt op hiphopcultuur in brede zin (http://nl.wikipedia.org/wiki/Hiphop).
Hip hop culture (or hip-hop) is a cultural movement that formed during the late 1960s among African American youths residing in the South Bronx in New York City. It is characterized by four distinct elements, all of which represent the different manifestations of the culture: rap music (oral), turntablism or "DJing" (aural), b-boying (physical) and graffiti art (visual). Even while it continues to develop globally in myriad styles, these four foundational elements provide coherence to hip hop culture.
The origin of the hip hop culture stems from the block parties of the Ghetto Brothers, when they plugged the amps for their instruments and speakers into the lampposts on 163rd Street and Prospect Avenue and used music to break down racial barriers, and from DJ Kool Herc at 1520 Sedgwick Avenue, where Herc mixed samples of existing records with his own shouts to the crowd and dancers. Kool Herc is credited as the "father" of hip hop. DJ Afrika Bambaataa of the hip hop collective Zulu Nation outlined the pillars of hip hop culture, to which he coined the terms: MCing or "Emceein", DJing or "Deejayin", B-boying and graffiti writing or "Aerosol Writin".
...
Keith "Cowboy" Wiggins, a member of Grandmaster Flash and the Furious Five, has been credited with coining the term in 1978 while teasing a friend who had just joined the US Army by scat singing the words "hip/hop/hip/hop" in a way that mimicked the rhythmic cadence of marching soldiers. Cowboy later worked the "hip hop" cadence into his stage performance. The group frequently performed with disco artists who would refer to this new type of music by calling them "hip hoppers". The name was originally meant as a sign of disrespect, but soon came to identify this new music and culture.
The song "Rapper's Delight", by The Sugarhill Gang, released in 1979, begins with the phrase "I said a hip, hop the hippie the hippie to the hip hip hop, a you don't stop" ...Hip hop pioneer and South Bronx community leader Afrika Bambaataa also credits Lovebug Starski as the first to use the term "hip hop", as it relates to the culture. Bambaataa, former leader of the Black Spades gang, also did much to further popularize the term (http://en.wikipedia.org/wiki/Hip_hop).
The 90s were a glorious time for, what we then called, “Gangsta Rap.” Following the lead of artists like N.W.A., the genre took on a whole new sound and image that was much less politically correct than its origins. Say what you will about the constant glorification of drug use, alcoholism, misogyny, homophobia, gun violence and materialism that were unfortunate byproducts of Gangsta Rap’s golden age, but there is no denying that it was the best decade of music the rap game has produced in its short history (http://club937.com/the-best-1990s-rap-commercials-for-st-ides-malt-liquor/).
Hiphop is waarschijnlijk ontstaan uit dub maar werd een eigen stroming in The Bronx tijdens zogeheten block parties (wijkfeesten). Dit heeft ook een grote invloed gehad op de rapmuziek. ...Op de block parties in de jaren zeventig mixten dj's, zoals DJ Kool Herc, met twee kopieën van eenzelfde funk- of electro-plaat de drumsolo's (of breakdowns) aan elkaar. Als de breakdown (of break) op de eerste plaat eindigde, mixten ze de tweede kopie erdoor enzovoort. Op deze manier ontstond een nieuw nummer met uitsluitend drums, waar de dj overheen scratchte.
De MC (Master of Ceremony) of rapper is de uitvoerende artiest. Veel artiestennamen van rappers beginnen met "MC" (spreek uit: em-sie). De oorsprong van rappen ligt in het toasten, waarmee bedoeld wordt een soort half zingend praten of min of meer rijmend opzeggen over een nummer heen.
Breakdance en graffiti zijn twee ondersteunende kunstvormen. De eerste is een vorm van dans, de tweede is het maken van visuele kunstwerken met behulp van spuitbussen. Graffiti wordt vaak op muren in de openbare ruimte gespoten, waardoor het ook als overlast beschouwd wordt.
Bij turntablism zijn strakke overgangen niet voldoende (zoals bij beatmixen). De technieken (zoals cutting, scratching, spinnen en juggling) zijn hier veel belangrijker. Een vertaling van turntablism is: one who uses the turntable in the spirit of a musical instrument, oftewel: ‘iemand die een draaitafel gebruikt in de geest van een muziekinstrument’.
(http://nl.wikipedia.org/wiki/Hiphop).
Ook is er een kledingstijl voor (zie www.cultkanaal.nl/Muziek/hip-hop-kleding.html).
There is a new teaching technique that has been sweeping the nation- it’s called hip hop education. There has been an urgent need to bring life into our classrooms, empowering the students to help create their education and want to participate. The aim of this new approach is to teach students in a new way, that they can easily understand, and retain interest in. Using pedagogical practices along with hip hop it is possible to learn and have students learn more about society and themselves. Changing the interpretive framework our schools use is a great start to realizing our full potential- it is the foundation for critical thinking and the beginning of the development of a critical pedagogy. Morrell (2004) said “hip-hop texts are rich in imagery and metaphor and can be used to teach irony, tone, diction, and point of view. Hip-hop texts can also be analyzed for theme, motif, plot, and character development. It can teach us about social justice while still fighting for it (https://controlledchaosmmp.wordpress.com/tag/hip-hop/).
Nu is dit geen cultuurblog, maar een bier blog, dus daar gaan we...
St. Ides gained prominence during the late 1980s and early 1990s through the use of celebrity endorsements by rap artists. The beer is also available in a number of "St. Ides Special Brews" which have a variety of flavorings, including mint and various fruit flavors (http://en.wikipedia.org/wiki/St._Ides).
The St. Ides brand has used celebrity endorsements by rappers [zoals Da Lench Mob, Eric B. & Rakim, Cypress Hill, Ice Cube & Geto Boys, MC Eiht & DJ Pooh, Ice Cube & EPMD, 2Pac & Snoop Dogg, Wu-Tang Clan, Notorious BIG en Snoop Dogg]. Chuck D once appeared in a St. Ides advertisement. Later, after he had taken a stance against malt liquor advertising he sued the brand's then-owner, the McKenzie River Brewing Company, for using his voice without his permission.
Rappers that have mentioned St. Ides in their music are Andre Nickatina, Ice Cube, 2Pac, Kool G Rap, Dr. Dre, Snoop Dogg, Warren G, Nate Dogg, Afroman, MC Eiht, Scarface, Wu-Tang Clan, Project Pat, King Tee, DJ Pooh, The Notorious B.I.G., Eric B & Rakim, EPMD, Method Man & Redman, Eazy E, Cypress Hill, RBL Posse, Luniz, Jarren Benton, Bone Thugs-N-Harmony, and the Geto Boys.
In the song, "Crooked Nigga Too" by Rap Artist 2Pac, he is heard referencing St. Ides during the line, "I don't drink St. Ides (fuck that), Genuine Draft, ganja ganja, and my fucking tech 9."
(http://en.wikipedia.org/wiki/St._Ides)
[Nate Dogg]
Just Hit the Corner store
You know what I'm looking for
St Ides
Just Hit the Corner store
You know what I'm looking for
St Ides
[Snoop Dogg]
I tip toe
Through the door with a box of 40s
Party just to bounce
And house full of hoes
No set trippin
Just sipping on S.T
That's how we do it in the L.B.C
Here ye, here ye
Come one come all
It's the first annual g nigg
And all my dogs
Are invited so go on and light it
Cause it's the first time in a longtime
And I just might
Reminisce about the fresh vest
Back in '85
When the dub and the zaniaks used to Hoo Ride
It was easy just to serve on the curve that's how I do
Ain't no slippin, dippin
Now I'm sipping on my brew
Staying true cause now I'm supposed to
Grab my little friend
Then my deuce deuce
I gets lose with my hands on my drinks
L.B.C. I see money in the bank
St. Ide's
(http://genius.com/Snoop-dogg-snoop-
st-ides-promo-lyrics)
The early '90s was a time when some of the best hip-hop music ever was being made, and the beverage of choice was malt liquor. Before rappers glorified Cristal, Ciroc and even their own branded alcohol, there were many hip-hop-inspired malt liquor ads.
St. Ides in particular enlisted several rappers to endorse the malt liquor also known as the "Crooked I," with commercials featuring remixes of the rappers' own songs or original songs. These weren't just any rappers, either - the were some of the '90s biggest-selling and most influential artists, including Notorious B.I.G., Tupac Shakur, Ice Cube, the Geto Boyz and Wu-Tang Clan, just to name a few.
The result was some catchy rap tunes, but the message some people thought these television and radio ads were sending caused some controversy. Some of the ads could be mistaken for the artists' music videos, such Snoop and Nate Dogg's commercial that shows a dog transforming into Snoop when a box of St. Ides is dropped in front of him, a similar scene to the beginning of Snoop's "Who Am I (What's My Name)" video.
In the ad, Nate Dogg sings, "Just hit the corner store you know what I'm looking for... St. Ides." Snoop and Nate Dogg help deliver the message that if you have at least $2, you can look as cool as they do.
In Tupac and Snoop's St. Ides ad, which also looks like a music video, Pac is playing craps in a lush casino, letting you know that the flavored style of the beer is specifically for people like himself with the line "Introducing a special brew made for a chosen few."
While Snoop strolls to the liquor store in a suit to pick up a bottle, his reflection displays the gangster version of Snoop in all blue including a bandana on his head. The message is that you can keep it sophisticated and real while drinking fruity-flavored cheap malt liquor.
In 1991, Public Enemy's Chuck D made the song "One Million Bottlebags" dissing St. Ides when the company used his voice in a radio spot without his permission. Chuck D also sued St. Ides for $5 million.
Although sales increased by 25 percent, The Wall Street Journal declared the St. Ides campaign to be one of the worst ad campaigns of the year in December 1991.
Ice Cube was another spokesperson for St. Ides was responsible for the line "Get your girl in the mood quicker, make your jimmy thicker... St. Ides." Messages like this were broadcast on commercials targeted towards urban America.
Surely artists were never get in the game to intentionally become role models but it was sometimes impossible for frequent television and radio ads with stereotypical messages like St. Ides to be avoided.
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A 1993 St. Ides ad shows Ice Cube hopping out of a helicopter, climbing into a Porsche to rush home to his fridge for a 40 of the extremely affordable malt liquor, then returning to his chopper to fly away. Rappers have always had expensive tastes, but some still chose to endorse malt liquor.
Maybe the message was drinking malt liquor will save you enough money to own a Porsche and a helicopter. Perhaps Cube wanted us to know how important it is to never leave home without St. Ides.
Although the St. Ides campaign put out some good music in the commercials thanks to the artists who starred in them, the controversy got the best of it and it ended in 1994.
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If there ever were a malt-liquor campaign for today's generation of rap, would major artists like Lil Wayne, Kanye West, Rick Ross and Drake endorse the drink? It might even have to take edgier artists like Das Racist or Mr. Rager himself, Kid Cudi, to sponsor a drink so cheap yet so powerful.
These men all make chart-topping songs and made lots of dough, just as the St. Ides spokesmen did, but what was the difference between what early-'90s rappers endorsed and what today's rappers will do for more money?
Perhaps malt liquor was simply a part of hip-hop culture in the '90s, and that made artists like Ice Cube and Tupac - who sometimes had pro-black lyrics - endorse St. Ides so aggressively.
Today's generation of artists are about endorsing more expensive styles of drinks. Now all we hear about is popping high-priced bottles of champagne, something you can't just go pick up at the corner store. Rappers these days are more about swag, which is doing, drinking and eating things that regular 9-5 folks can't afford.....As hip-hop culture changes by the generation, the alcohol endorsements become more sophisticated and pricier (www.houstonpress.com/music/st-ides-and-hip-hop-would-todays-rappers-endorse-malt-liquor-6769909).
Cheeky Peak Brewery Handcrafted Beer
HIP HOP Pale Ale
Based on the classic American Pale Ales (APA’s) this beer is crisp and extremely refreshing. We have been a little cheeky with Hip Hop and thrown in a few malts to give the malt back bone to drive the hops. Like Ishana, four hops in late additions and massive dry hopping give it a burst of citrus and passionfruit/pineapple flavour and aroma. Wonderfully balanced malt/hop/bitterness profile for that hop punch that an APA needs! You'll need more than one!
ABV: 4.9% (www.cheekypeakbrewery.com.au/index.php/handcrafted-beer/hip-hop-pale-ale)
Cheeky Peak is locally owned and operated by Albury/Wodonga natives who have a love for all things beer, cider and spirits....We have one of Australia’s largest ranges of DIY equipment and ingredients of which you can shop online or in store (www.cheekypeakbrewery.com.au/
index.php/about).
Hiphopper
IPA
‘I said a hip hop, the hippie, the hippie to the hip hip hop a you don’t stop the rock it to the bang, bang boogie say up jump the boogie to the rhythm of the boogie, the beat.’ Rapper’s Delight van The Sugarhill Gang was de eerste commercieel succesvolle rap-single ter wereld. Deze IPA, verrijkt met vier hippe Amerikaanse hopsoorten, laat zich kenmerken door fruitige aroma's en bitters in de smaak.
Alcohol percentage: 6% EBC 17 IBU 48
Ingrediënten: Water, Gerstemout (Basis en Cara), Hop (Mosaic, Chinook, Simcoe en Athanum), Gist (http://baxbier.com/hiphopper/).
In de tekst die ik er over las:
Een echte Belgische stijl IPA met een mooie balans tussen zoete en bittere tonen.
Hoe kan een Belgische IPA, nu een hiphopper zijn?
Ik vond het bier wel hopbitter smaken, met wat citrusserigs er in.
Wat vinden anderen?
tricksta_p (1761) - Steenwijk, NETHERLANDS - MAY 23, 2015
Aroma of strong floral notes, light citrus, fruity notes, mild hops. Flavour is light sweet with a moderate bitter finish. Decent but a bit too tame for my taste (www.ratebeer.com/beer/bax-bier-hiphopper/331075/).
ABV 5.7% Deeep orange colour on the bidy, clear, with a tall off-white head, somewhat thin and frothy but with good retention eventualy. Minimal lacing on the glass. Aroma is nicely hoppy, some herbs, light citrus, pineapple, tropical fruits. A bit heavy taste, with light citrus, tropical fruits, some grass, pineaple, mango. Quite bitter finish and aftertaste. Medium thin body, very dry palate. Carbonation on the high side. Good one, nice to see other hop varieties being used too (www.ratebeer.com/beer/bax-bier-hiphopper/331075/).
De twee vrienden, Jeroen Bax en Sepp Jansen, brouwen al langer toen ze op een gegeven moment samen van één van hun gebrouwen biertjes aan het nuttigen waren zeiden ze: 'die is wel erg lekker. Dit kunnen we gewoon gaan verkopen. Vanaf April 2014 komen zij dan ook als brouwerij met hun eigen bieren. Als Brouwerijhuurder Bax Bier (www.biernet.nl/bier/brouwerijen/nederland/
groningen/groningen/bax-bier). De één theoretisch en bedachtzaam, de ander intuïtief en ongedwongen. Ze vullen elkaar goed aan. Jeroen is een doener. Hij stapt enthousiast af op potentiële klanten, is creatief en heeft een paar goed functionerende zintuigen. Hij bepaalt dan ook grotendeels de smaken. Zodra die gekozen zijn duikt Sepp achter de computer om te achterhalen hoe je tot die smaken komt. “Toen ik begon met brouwen, struinde ik allerlei forums af om te leren van mensen met praktijkervaring. Inmiddels brouw ik meer vanuit de theorie.” (www.proeflokaalmout.nl/
blog/bax-bier-groningen-proeflokaal-mout/). Zie hier wat etiketten.
