The world of craft beer is fierce and gaining swift momentum, taking over nearly 20% of the beer market in 2014 alone. This marks the first time since the 1880’s that this many microbreweries have been in operation in the United States. It’s no wonder then, that the competition has also increasingly gotten more aggressive and arguably experimental with their ingredients. With the future of craft beer firmly set to stay, Microbrewery owners will commonly tell you their beer sells not on taste alone- but the design of the beer labels on the bottle or can. Perhaps that’s a bit of a cold hard truth, but marketing your product is an important step in encouraging others to try it. Having a quality beer helps too (
http://blog.letteringonthecheap.com/just-for-fun/beer-labels-for-microbrewerys/).
