Adios Amigo: Dos Equis Pitchman to Retire
He doesn’t always retire. But when he does, he prefers it to be on Mars.
Jonathan Goldsmith, the 77-year old actor best known for his role as Dos Equis’ “Most Interesting Man in the World,” will appear in his final commercial for the Mexican-themed beer brand owned by Dutch brewer Heineken
The 60-second spot, “Mission to Mars,” focuses on the Most Interesting Man’s final moments before he punches a one-way ticket to outer space. The message? He isn’t coming back to earth.
In a press release, Heineken said it is retiring Goldsmith’s character, but not the popular Dos Equis campaign itself.
“We know ‘The Most Interesting Man in the World’ will continue to endure and grow, as the character’s story is bigger than one individual,” Andrew Katz, vice president of marketing for Dos Equis said via the statement. “Stay Thirsty isn’t just a tagline – it’s a mindset Dos Equis embraces daily to connect with our consumer and inspire everything we do.”
First launched in 2006, The Most Interesting Man in the World campaign was an unlikely success. Originally pitched by marketing firm Euro RSCG (now Havas Worldwide), the idea was to attract drinkers to the brand with an old man who admitted that he doesn’t always drink beer.
At the time, it was Andy Thomas and Ken Kunze, now CEO and CMO of Craft Brew Alliance, respectively, who helped green light the project.
“Most Interesting Man influenced the way Heineken thought about even Heineken,” Thomas told Brewbound in 2013.
According to Thomas, the campaign not only boosted Dos Equis sales — it’s now a top 15 brand and dollar sales were up 9.5 percent over the last 52 weeks, according to IRI — buts it also helped Heineken executives realize they could relate to consumers without depending on more traditional marketing techniques.
It also spawned countless parodies, Internet memes and millions of YouTube views along the way (www.brewbound.com/news/adios-amigo-dos-equis-pitchman-to-retire-2). Zou Heineken in zijn eigen reclame de Man of the World Odyseus daarvan hebben?
AB InBev en MillerCoors
MillerCoors Keeping Name, Headquarters in Chicago
In a note sent to employees yesterday, CEO Gavin Hattersley said the company would keep its name, and its headquarters in Chicago, after Molson Coors acquires the 58 percent stake in the joint venture with SABMiller it does not already own.
“We remain confident we will achieve the synergy targets we announced in November, largely from opportunities within our combined procurement, supply chain and shared services operations,” he wrote in the memo.
The company, which employs about 450 people in Chicago, according to the Chicago Tribune, also plans to keep the MillerCoors name.
“The name reflects our proud heritage here in the U.S. and has strong recognition and brand equity with our customers,” Hattersley wrote. “As such, we will be ‘MillerCoors, a Molson Coors company.’ This is consistent with other Molson Coors businesses, where they lead with the established brand name in that market.” (www.brewbound.com/news/millercoors-keeping-name-headquarters-in-chicago)
Bierfestivals op nu.nl
Afgelopen maand was er weer een bierfestival in Zeeland. Nou is dat misschien niet zo nieuwswaardig, want er zijn vaker bierfestivals, maar het stond wel op nu.nl! (www.nu.nl/beveland/4233624/grote-drukte-bij-delta-bier-festival.html).
Nieuwe bieren
Op sites zoals www.craftbeer.com/category/news, http://allaboutbeer.com/news/ en http://thefullpint.com/category/beer-news/ is een hoop nieuws te vinden als brouwerij X heeft weer een nieuw bier Y uitgebracht...Zoals:
Fiction Beer Company releases four new beers!
Hi-Wire Brewing To Release New Single Barrel Series
Lone Tree Brewing and Sycamore Brewing Collaborate on Breakthrough India Pale Lager
Blackberry Farm Brewery Releases Spring Saison
Nu zijn deze bieren in nederland vast niet verkijgbaar dus dat doet al af aan de nieuwswaarde, maar is het uitbrengen van bier door brouwerijen niet per definitie geen nieuws? Het is toch een gangbaar gebruik dat brouwerijen nieuwe merken en soorten en varianten op de markt brengen? Hoe is dat ooit nog bij te houden. Al die nieuwe Nederlandse, Belgische, Duitse, Britse, Amerikaanse bieren... etc etc.... maar toch heb ik al vaker aangegeven als er weer een radlervariant kwam of een ander nieuw bier... dus het is wel min of meer relevant.
Op een site als http://beerpulse.com/ lees je dan weer over de uitbreidingen van brouwerijen:
Short’s Brewing Company announces canning line installation coming in April
Wicked Weed Brewing launching barrel house and brewery dedicated to sour ales
Ook hier zou mijn standpunt zijn dat het geen nieuws hoeft te zijn dat het goed gaat met de brouwers. Als ik echter inhoudelijker kijk valt me het volgende op:
Wicked Weed Brewing, now in their fourth year, is launching their forth expansion, a barrel house and brewery dedicated to the production of sour ales, brettanomyces farmhouse ales, and spontaneous ales located in South Asheville, North Carolina. The temperature controlled 57,000 square foot facility on 17 acres, will house a custom 30 barrel brew house specific to brewing sour and wild beers, as well as a robust barrel program that will include wine barrels, spirit barrels, puncheons, 90 hectoliter (2,500 gallon) oak foeders and several custom designed horizontal fermenters.
The new site will also house a Wicked Weed training facility dedicated to the education and training of its staff, sales team, retailers, and distributors with administrative offices for the company (http://beerpulse.com/2016/03/wicked-weed-brewing-launching-barrel-house-and-brewery-dedicated-to-sour-ales-4122/).
9.000 liter foeders? Een faciliteit van 5,295.5 vierkante meter? Dat is groot! Brouwerijen in Amerika zijn misschien wel craft, maar zeker geen kleintjes....
En wat te denken van dit :
Rodenbach Brewery, makers of world class renowned sour beers in the traditional Flanders red style, today announced a limited edition release of its legendary Alexander beer, available only in the United States beginning in April 2016.
Rodenbach Alexander is a blend of 2/3rd aged Rodenbach (2 year matured beer from oak standing Foeders) and 1/3rd young ale, then macerated with sour cherries. With an ABV of 5.6%,
Rodenbach Alexander is offered in draught one-way kegs and 750ML bottles, adorned with the image of Alexander Rodenbach, one of the brewery’s founding brothers.
“We were inspired to brew Rodenbach Alexander over two years ago, due in large part to the popular requests among beer connoisseurs, bar owners and beer lovers throughout the United States,” said Rudi Ghequire, master brewer of Rodenbach brewery. “Rodenbach Alexander pays homage to one of our original founders, rewards our loyal customers and simultaneously allows a new generation of craft beer lovers to try our beers.”
Rodenbach Alexander is the first in a series of Limited Edition beers that will be presented in the Rodenbach Limited Edition Sour Series in 2016, a bottle and draught program with special sour brews from the Rodenbach brewery (http://beerpulse.com/2016/03/rodenbach-alexanders-return-after-15-year-hiatus-kicks-off-2016-run-of-limited-sours-4115/).
In Nederland wordt Amerikaans bier beter gewaardeerd, zo lijkt het soms. Maar in Amerika is Belgisch bier dan weer zo exclusief dat het daar speciaal voor wordt gebrouwen... Wederom beeldvorming en imago...
Amerikaanse craft beer cultuur
Op de site http://americancraftbeer.com/TheBiz gaat het niet zo zeer over nieuws, maar over bierruilen, rare brouwerijnamen en nieuwtjes. Wat voor nieuws en roddels bevatten ze?
- Door de groei aan brouwerijen in Amerika komen er ook opleidingen voor (http://americancraftbeer.com/item/american-craft-beer-newswire-9.html?category_id=5). Schools have been quick to cater to the trend by offering degrees and certifications for students to create and manage craft beer companies. College officials noted to USA TODAY College that their programs have experienced an increase in enrollment in recent years in response to the rapid growth of the industry ... few dozen community colleges that have two-year Associate of Science programs in craft brewing. Often more accessible, defintely more affordable. Examples include Asheville-Buncombe Technical Community College, Blue Ridge Community College and Rockingham Community College in North Carolina; Madison Area Technical College (WI); and Grand Rapids Community College (MI) (http://college.usatoday.com/2015/10/27/5-schools-beer-major/).
- Tavour Delivers (Seattle, WA) is a designer beer delivery service that allows you to pick only the beers that you care about, ...These we’re exotics that we’d never see out our way – the kinds of beers that serious beer collectors trade for. Bottom line – these guys are on to something, and we can't help but be fans... (http://americancraftbeer.com/item/the-american-craft-beer-rumor-mill-march-16-2016.html?category_id=5)
- Stone Brewing Leaves The Farm (Escondido, CA) - Stone Brewing has closed down its beloved 19-acre organic farming operation. The property, which was used to grow the vegetables, fruit and herbs that are used in Stone's local restaurants, just wasn’t deemed profitable, and the brewery chose to end things (http://americancraftbeer.com/item/the-american-craft-beer-rumor-mill-march-16-2016.html?category_id=5) Uiteindelijk blijken veel nieuwtjes te gaan over nieuwe bieren en zelfs bij de reclame blijkt dit:
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Overigens zijn er ook vacatures...
Amerikaanse craft beer cultuur levering
Hopsy is the first local craft beer marketplace and beer delivery service connecting local breweries with beer lovers [vraag ik me af wat Tavour is] . Hopsy’s technology enables brewers to have their fresh draft beer delivered to local customers while providing beer loving customers unprecedented access to local beer when they want and where they want. The company also has a mission to drive sustainability for local breweries by providing an alternative distribution system.
...
Hopsy, the recently launched online marketplace for local craft beer, today announced the launch of its service in San Francisco. Beginning today, San Francisco residents can get growlers of local craft beer delivered right to their doorstep....Hopsy is currently offering over 20 beers from eleven Bay Area breweries with more breweries coming. Beer enthusiasts living in San Francisco will be able to discover amazing breweries from the East Bay, Sonoma or Half Moon Bay without having to leave their neighborhood.
At its core, Hopsy’s mission is to create an alternative distribution system where customers have online access to local breweries they usually don’t find in traditional retail, and where local breweries can grow sustainably. “There are more than 150 breweries in the Bay Area, and only a fraction of them are distributed in retail, where shelf space is dominated by the big brands. The result is most of us don’t know about the amazing beers produced by our very own local breweries. And it is very challenging for those local breweries to compete and grow. That’s why we created Hopsy,” (http://beerpulse.com/2016/03/hopsy-online-beer-marketplace-launches-growler-delivery-services-in-san-francisco/). De brouwcultuur is in Amerika al zo ver dat er zelfs al gespecialiseerde distributiesystemen worden opgezet om in die niche te voorzien...
Amerikaanse of Belgische bierlegende Pierre Celis
Flemish Fox Brewery, founded by Christine Celis in Austin, Texas, brews Belgian-style ales, including the original witbier that Pierre Celis brewed in Hoegaarden. The brewery is an extension of the Celis family legacy and builds on the award-winning craft beer heritage for which the family is known.
Flemish Fox Brewery & Craftworks, a new craft brewery founded by Christine Celis, and Atwater Brewery, Detroit’s largest and fastest growing craft brewer, have entered an agreement to brew beer in a new collaboration brewery in Austin, Texas. Flemish Fox Brewery & Craftworks has acquired property in northwest Austin to develop the new brewery, which will produce beer for both Atwater Brewing and Flemish Fox Brewery & Craftworks. The brewery will have up to 27,000 square feet of usable space which will be completely refurbished to create a brewery with a capacity of more than 60,000 barrels per year. The brewery is expected to be in production by the first quarter of 2017....In addition to the state-of-the art production facility, the brewery will incorporate a spacious tasting room, an outdoor beer garden with an entertainment venue, a retail shop and a museum featuring historic brewing equipment and craft brewing memorabilia. Pierre Celis, famed Belgian brewer and founder of Celis Brewing in Austin, Texas, resurrected the witbier style in Hoegaarden, Belgium. The brewery will host outdoor concerts and festivals as well.....Flemish Fox Brewery & Craftworks, under Christine Celis’ leadership, will brew original Celis family recipes while incorporating some of the same yeast strains, methods and processes used at Pierre Celis’ first brewery in Hoegaarden, Belgium to revive witbier in Austin, Texas. It is the mission of Flemish Fox Brewery & Craftworks to re-introduce the beloved craft beers which were the inspiration for so many of the popular styles and brands that exist today in the craft beer industry in Texas and throughout the United States.
Flemish Fox Brewery & Craftwork has assembled a team of seasoned brewing experts including Bert Van Hecke, the brewery engineer, a seasoned master brewer with experience at Celis Brewery, and Christine Celis’ daughter Daytona Camps, also a brewer.
“Brewing is a part of my being,” says Christine Celis, founder of Flemish Fox Brewery & Craftworks. “I’m absolutely thrilled to be opening this new brewery to carry on my father’s legacy of brewing legendary beers. Not only will we brew beer as it was in the 1900s, but also will introduce new, innovative beer styles that both craft beer enthusiasts and casual beer drinkers will love. We will focus on quality and consistency as we have in the past to produce superior quality hand-crafted beers and ales. Flemish Fox will be a venue for great experiences, craft beer discovery, and parties with a Belgian brown café and taproom, spacious beer garden, and live music venue, just like our last brewery.”
Preserving Brewing Heritage: Not only will Flemish Fox Brewery & Craftworks brew the original witbier recipe that Pierre Celis made in Brouwerij De Kluis in Hoegaarden Belgium, but it will also house his original brewing equipment. The historic open mash tun, two copper kettles, an open fermenter, heat exchanger, and coolship will be shipped from Belgium to be on display in the new brewery. Flemish Fox Brewery will also brew the original Belgian recipes from Pierre Celis in the restored equipment on special occasions.
Preserving this extraordinary piece of brewing heritage is a monumental task that comes with a hefty price tag. To cover the cost, Flemish Fox has initiated a crowdfunding campaign on Indiegogo. Beer enthusiasts are invited to have a hand in preserving the witbier brewing heritage with contributions to fund bringing the equipment from Belgium to Texas (http://allaboutbeer.com/news/flemish-fox-atwater-austin/).
Amerikaanse craft beer wetgeving
Alcoholic beverages rank fifth in a list of the top 25 food sources of calories among adult Americans ages 19 years and older, according to the FDA. As Brewbound reported last September, new menu labeling rules could cost brewers thousands of dollars annually. Smaller suppliers hoping to stay on tap at popular chain accounts like Yard House or Buffalo Wild Wings will likely be responsible for supplying an accurate nutritional analysis for their products. Those test can cost companies as much as $1,000 per item.
The U.S. Food and Drug Administration (FDA) this [month] announced plans to delay enforcement of its new menu-labeling regulations until 2017.
In a statement, Dr. Susan Mayne, who joined the FDA last January as the new director of the Center for Food Safety and Applied Nutrition, said the organization opted to move enforcement from December 1, 2016, to “the date that is one year after it issues final, Level 1 guidance,” as a result of language in the omnibus appropriations bill enacted by Congress on December 18, 2015.
The new menu labeling rules require restaurants and foodservice establishments with more than 20 locations to disclose the caloric value and supplementary health criteria of beer, as well as other food and drinks, sold on-premise.
Calling the decision to push enforcement into 2017 a “wise move,” Brewers Association director Paul Gatza said the final guidance could be released in the spring or summer (www.brewbound.com/news/fda-delays-menu-labeling-enforcement).
De wetgeving blijkt dus een stuk moeilijker dan in Nederland. Zo blijkt zelfs de verkoop bij craft brouwerijen zelf niet eens zo maar mogelijk:
The local craft beer industry was once again a subject of debate in Georgia’s state house this week. Yesterday state representative Michael Caldwell (R-Woodstock) blamed outdated regulations for limiting growth amongst the state’s craft breweries and distilleries, and asked fellow legislators to support a resolution to update the current laws.
Speaking to members of the House Special Rules Committee, Rep. Caldwell claimed that Georgia’s breweries were, on average, two-and-a-half times less profitable than those in other states. According to the Atlanta Business Chronicle, Caldwell said the lack of growth in Georgia’s craft brewing and distilling industries has prevented the creation of 12,700 jobs.
“We’re clearly missing something here,” he said.
Rep. Caldwell said he was sponsoring a resolution to form a study committee that would review Georgia’s current alcohol industry regulations and provide the legislature with recommendations on how to improve the laws (www.brewbound.com/news/last-call-georgia-lawmaker-wants-to-review-alcohol-laws-sunoco-to-open-new-york-malt-house).
Small brewers in Alabama have cleared the first major hurdle in their quest to sell beer directly to consumers. Earlier this month, congressional leaders voted 68-17 (with 15 abstentions) to pass HB 176 and the proposed legislation is in the Senate.
The Alabama Senate Fiscal Responsibility and Economic Development committee, which oversees the expansion and development of local industries and businesses, began reviewing the bill last week.
According to a March 9 tweet from Alabama Brewers Guild executive director Dan Roberts, HB 176 was given a “favorable report” by the Senate committee and is “one Senate vote away from being sent to the Governor.”
HB 176 was introduced following nine months of research conducted by the Alabama Alcohol Study Commission (AASC), which was formed last year by lawmakers to examine the state’s alcohol regulations. After reviewing laws in other states’ and consulting with brewers, wholesalers and retailers, the AASC suggested a list of changes including the allowance of limited direct-to-consumer sales at breweries.
The proposed legislation was drafted by the Alabama Law Institute in January, just before the state began its 2016 legislative session.
Efforts to pass similar direct-sales reform in Georgia and Mississippi have already failed this year, leaving small brewers in those states unable to tap into an increasingly more popular sales avenue and an important source of revenue.
“In the Deep South it’s kind of hard to get anything done; interests are very entrenched,” Roberts told Brewbound in January (www.brewbound.com/news/legislative-roundup-alabama-maine-debate-direct-sales-oklahoma-lawmaker-proposes-branch-divestiture).
Maine Brewpubs Denied Off-Premise Sales
An attempt to expand direct-sales privileges for beer makers in Maine was shot down by legislators this month. State senators voted 17-16 against an amendment that would have allowed brewpubs to also sell packaged beers to-go, without having to build a separate space for those transactions.
Maine brewery licenses holders can already sell their packaged products directly to customers for consumption on or off the premises, as long as they don’t also have a liquor license and sell other alcohol manufacturers’ products.
Brewpubs, however, are only allowed to sell growlers — refillable glass containers — of their beer to-go and must currently have a separate room and entrance for the area where six-packs and other canned and bottled packaged beers are sold (www.brewbound.com/news/legislative-roundup-alabama-maine-debate-direct-sales-oklahoma-lawmaker-proposes-branch-divestiture).
...
The amendment received bipartisan support and opposition: lawmakers in favor argued that the change would encourage small business and level the playing field for brewpubs. Opponents, however, suggested it would put other bars at a disadvantage.
“I know there is lots of rhetoric and we are going to have more of it in 2016 about who is more business friendly, who wants less regulation,” senator Justin Alfond (D-Portland), who voted in favor of the change, told the Bangor Daily News. “Well, folks, here’s an opportunity for us to all join together as one.”
Fellow democratic senator John Patrick (D-Rumford) opposed the amendment, and argued that it was not as “business friendly” as his counterpart may have suggested. In his mind the change would have unfairly given brewery-restaurants a privilege not afforded to other bars in the state.
“What if I go to a restaurant, why can’t I take out a 12-pack from there or a 30-pack after I’ve had a nice meal and either a glass of wine or a craft brew that happened to be from a local brewery?” Patrick said....Senate Joint Resolution 68 (SJR68) would give small brewers operating in the state limited self-distribution privileges, but it would prohibit a business from having “common ownership” of a manufacturer, wholesaler or retail outlet.
SJR68 is currently being reviewed by the House and, if passed, would move to a statewide vote during the upcoming election cycle this fall.
Anheuser-Busch InBev, which operates a pair of wholly-owned distributors in the state, had publicly attacked the resolution and its sponsor, Senator Clark Jolley (R-Edmond), when it was first introduced in February. According to the Southwest Times Record, ABI launched a multimedia campaign to kill SJR68 — purchasing television spots and taking out a full page advertisements in local newspapers using the social tag (www.brewbound.com/news/legislative-roundup-alabama-maine-debate-direct-sales-oklahoma-lawmaker-proposes-branch-divestiture).
Missouri state senators voted in favor of a new bill this month that would allow breweries to lease coolers to retailers, a law some legislators and smaller brewers in the state believe would give larger beer companies an unfair advantage.
In addition to the equipment-leasing provision, the bill would also give Missouri retailers the right to fill and sell growlers — between 32 oz. and 128 oz. of packaged draft beer per customer — for off premise consumption.
The state senate passed Senate Bill 919 following a close 18 – 14 vote. The bill moved to the house for its next round of reviews.
If passed, the proposed legislation would grant breweries and wholesalers the right to lease and install coolers at off-premise retail locations. Beer companies would be able to install one cooler, up to 40 cubic feet in size, per retailer and “lease” the equipment to stores at a low cost.
As you’d expect, the bill has stirred some controversy: while proponents have touted the act as a means to give consumers broader access to cold beer, those against the allowance have said it would give larger and resourced breweries an edge over smaller craft producers.
“We are basically giving Goliath more weapons to fight David,” Jeff Schrag, president of the Missouri Small Brewers Guild and founder of Mother’s Brewing Company, told CBS St. Louis. “Goliath doesn’t need more weapons.
SB 919 has already gone through two out of three rounds of review in the House without amendment. Representatives have until May 13 to pass the bill before the end of Missouri’s regular session (www.brewbound.com/news/legislative-roundup-alabama-maine-debate-direct-sales-oklahoma-lawmaker-proposes-branch-divestiture).
10 days after agreeing to pay a $2.6 million fine for violating state laws that prohibit unfair trade practices and illegal pay-to-play activities, the Craft Beer Guild of Massachusetts, which also does business as Craft Brewers Guild, has filed a complaint with the state’s Suffolk County Superior Court.
...The $2.6 million figure represents the largest fine any Massachusetts alcoholic beverage license holder – brewer, retailer, wholesaler or importer – has ever paid, an ABCC spokesperson confirmed to Brewbound last week. In 2008, the ABCC slapped Boston Wine Company Ltd. (DBA Winebow Boston) with a 27-month suspension for fraudulently selling products on behalf of an unlicensed importer. Winebow eventually settled with a superior court and agreed to pay $418,000 in fines.
It was Pretty Things Beer & Ale Project founder Dann Paquette, who has since shuttered his business, who first sparked the investigation in 2014 when he took to twitter to complain about the habit pay-to-play practices. At the time, he described Boston as a “pay to play town,” accusing bar owners of conducting under-the-table transactions and accepting incentives from wholesalers and brewers in exchange for guaranteed placement.
“Ever heard the term “committed lines”? This is what it means. Breweries buy draft lines so their lame beers aren’t irrelevant,” he tweeted at the time.
...
Calling the Massachusetts Alcoholic Beverages Control Commission’s (ABCC) decision to suspend its license “arbitrary and capricious, and an abuse of discretion constituting error of law and violation of due process,” Craft Beer Guild is asking the court asking to review and reverse the ABCC decision.
News of the company’s decision to appeal was first reported by trade publication Craft Business Daily.
In the complaint, which was obtained by Brewbound, Craft Beer Guild said the ABCC’s 90-day license suspension was “issued in excess of the statutory authority of the Commission, violated due process, was based upon error of the law, made upon unlawful procedure, unsupported by substantial evidence, unwarranted by facts found by the court on the record as submitted or as amplified, was arbitrary and capricious, an abuse of discretion, and otherwise not in accordance with the law,” the complaint reads (www.brewbound.com/news/craft-beer-guild-asks-massachusetts-superior-court-for-relief).
He doesn’t always retire. But when he does, he prefers it to be on Mars.
Jonathan Goldsmith, the 77-year old actor best known for his role as Dos Equis’ “Most Interesting Man in the World,” will appear in his final commercial for the Mexican-themed beer brand owned by Dutch brewer Heineken
The 60-second spot, “Mission to Mars,” focuses on the Most Interesting Man’s final moments before he punches a one-way ticket to outer space. The message? He isn’t coming back to earth.
In a press release, Heineken said it is retiring Goldsmith’s character, but not the popular Dos Equis campaign itself.
“We know ‘The Most Interesting Man in the World’ will continue to endure and grow, as the character’s story is bigger than one individual,” Andrew Katz, vice president of marketing for Dos Equis said via the statement. “Stay Thirsty isn’t just a tagline – it’s a mindset Dos Equis embraces daily to connect with our consumer and inspire everything we do.”
First launched in 2006, The Most Interesting Man in the World campaign was an unlikely success. Originally pitched by marketing firm Euro RSCG (now Havas Worldwide), the idea was to attract drinkers to the brand with an old man who admitted that he doesn’t always drink beer.
At the time, it was Andy Thomas and Ken Kunze, now CEO and CMO of Craft Brew Alliance, respectively, who helped green light the project.
“Most Interesting Man influenced the way Heineken thought about even Heineken,” Thomas told Brewbound in 2013.
According to Thomas, the campaign not only boosted Dos Equis sales — it’s now a top 15 brand and dollar sales were up 9.5 percent over the last 52 weeks, according to IRI — buts it also helped Heineken executives realize they could relate to consumers without depending on more traditional marketing techniques.
It also spawned countless parodies, Internet memes and millions of YouTube views along the way (www.brewbound.com/news/adios-amigo-dos-equis-pitchman-to-retire-2). Zou Heineken in zijn eigen reclame de Man of the World Odyseus daarvan hebben?
AB InBev en MillerCoors
MillerCoors Keeping Name, Headquarters in Chicago
In a note sent to employees yesterday, CEO Gavin Hattersley said the company would keep its name, and its headquarters in Chicago, after Molson Coors acquires the 58 percent stake in the joint venture with SABMiller it does not already own.
“We remain confident we will achieve the synergy targets we announced in November, largely from opportunities within our combined procurement, supply chain and shared services operations,” he wrote in the memo.
The company, which employs about 450 people in Chicago, according to the Chicago Tribune, also plans to keep the MillerCoors name.
“The name reflects our proud heritage here in the U.S. and has strong recognition and brand equity with our customers,” Hattersley wrote. “As such, we will be ‘MillerCoors, a Molson Coors company.’ This is consistent with other Molson Coors businesses, where they lead with the established brand name in that market.” (www.brewbound.com/news/millercoors-keeping-name-headquarters-in-chicago)
Bierfestivals op nu.nl
Afgelopen maand was er weer een bierfestival in Zeeland. Nou is dat misschien niet zo nieuwswaardig, want er zijn vaker bierfestivals, maar het stond wel op nu.nl! (www.nu.nl/beveland/4233624/grote-drukte-bij-delta-bier-festival.html).
Nieuwe bieren
Op sites zoals www.craftbeer.com/category/news, http://allaboutbeer.com/news/ en http://thefullpint.com/category/beer-news/ is een hoop nieuws te vinden als brouwerij X heeft weer een nieuw bier Y uitgebracht...Zoals:
Fiction Beer Company releases four new beers!
Hi-Wire Brewing To Release New Single Barrel Series
Lone Tree Brewing and Sycamore Brewing Collaborate on Breakthrough India Pale Lager
Blackberry Farm Brewery Releases Spring Saison
Nu zijn deze bieren in nederland vast niet verkijgbaar dus dat doet al af aan de nieuwswaarde, maar is het uitbrengen van bier door brouwerijen niet per definitie geen nieuws? Het is toch een gangbaar gebruik dat brouwerijen nieuwe merken en soorten en varianten op de markt brengen? Hoe is dat ooit nog bij te houden. Al die nieuwe Nederlandse, Belgische, Duitse, Britse, Amerikaanse bieren... etc etc.... maar toch heb ik al vaker aangegeven als er weer een radlervariant kwam of een ander nieuw bier... dus het is wel min of meer relevant.
Op een site als http://beerpulse.com/ lees je dan weer over de uitbreidingen van brouwerijen:
Short’s Brewing Company announces canning line installation coming in April
Wicked Weed Brewing launching barrel house and brewery dedicated to sour ales
Ook hier zou mijn standpunt zijn dat het geen nieuws hoeft te zijn dat het goed gaat met de brouwers. Als ik echter inhoudelijker kijk valt me het volgende op:
Wicked Weed Brewing, now in their fourth year, is launching their forth expansion, a barrel house and brewery dedicated to the production of sour ales, brettanomyces farmhouse ales, and spontaneous ales located in South Asheville, North Carolina. The temperature controlled 57,000 square foot facility on 17 acres, will house a custom 30 barrel brew house specific to brewing sour and wild beers, as well as a robust barrel program that will include wine barrels, spirit barrels, puncheons, 90 hectoliter (2,500 gallon) oak foeders and several custom designed horizontal fermenters.
The new site will also house a Wicked Weed training facility dedicated to the education and training of its staff, sales team, retailers, and distributors with administrative offices for the company (http://beerpulse.com/2016/03/wicked-weed-brewing-launching-barrel-house-and-brewery-dedicated-to-sour-ales-4122/).
9.000 liter foeders? Een faciliteit van 5,295.5 vierkante meter? Dat is groot! Brouwerijen in Amerika zijn misschien wel craft, maar zeker geen kleintjes....
En wat te denken van dit :
Rodenbach Brewery, makers of world class renowned sour beers in the traditional Flanders red style, today announced a limited edition release of its legendary Alexander beer, available only in the United States beginning in April 2016.
Rodenbach Alexander is a blend of 2/3rd aged Rodenbach (2 year matured beer from oak standing Foeders) and 1/3rd young ale, then macerated with sour cherries. With an ABV of 5.6%,
Rodenbach Alexander is offered in draught one-way kegs and 750ML bottles, adorned with the image of Alexander Rodenbach, one of the brewery’s founding brothers.
“We were inspired to brew Rodenbach Alexander over two years ago, due in large part to the popular requests among beer connoisseurs, bar owners and beer lovers throughout the United States,” said Rudi Ghequire, master brewer of Rodenbach brewery. “Rodenbach Alexander pays homage to one of our original founders, rewards our loyal customers and simultaneously allows a new generation of craft beer lovers to try our beers.”
Rodenbach Alexander is the first in a series of Limited Edition beers that will be presented in the Rodenbach Limited Edition Sour Series in 2016, a bottle and draught program with special sour brews from the Rodenbach brewery (http://beerpulse.com/2016/03/rodenbach-alexanders-return-after-15-year-hiatus-kicks-off-2016-run-of-limited-sours-4115/).
In Nederland wordt Amerikaans bier beter gewaardeerd, zo lijkt het soms. Maar in Amerika is Belgisch bier dan weer zo exclusief dat het daar speciaal voor wordt gebrouwen... Wederom beeldvorming en imago...
Amerikaanse craft beer cultuur
Op de site http://americancraftbeer.com/TheBiz gaat het niet zo zeer over nieuws, maar over bierruilen, rare brouwerijnamen en nieuwtjes. Wat voor nieuws en roddels bevatten ze?
- Door de groei aan brouwerijen in Amerika komen er ook opleidingen voor (http://americancraftbeer.com/item/american-craft-beer-newswire-9.html?category_id=5). Schools have been quick to cater to the trend by offering degrees and certifications for students to create and manage craft beer companies. College officials noted to USA TODAY College that their programs have experienced an increase in enrollment in recent years in response to the rapid growth of the industry ... few dozen community colleges that have two-year Associate of Science programs in craft brewing. Often more accessible, defintely more affordable. Examples include Asheville-Buncombe Technical Community College, Blue Ridge Community College and Rockingham Community College in North Carolina; Madison Area Technical College (WI); and Grand Rapids Community College (MI) (http://college.usatoday.com/2015/10/27/5-schools-beer-major/).
- Tavour Delivers (Seattle, WA) is a designer beer delivery service that allows you to pick only the beers that you care about, ...These we’re exotics that we’d never see out our way – the kinds of beers that serious beer collectors trade for. Bottom line – these guys are on to something, and we can't help but be fans... (http://americancraftbeer.com/item/the-american-craft-beer-rumor-mill-march-16-2016.html?category_id=5)
- Stone Brewing Leaves The Farm (Escondido, CA) - Stone Brewing has closed down its beloved 19-acre organic farming operation. The property, which was used to grow the vegetables, fruit and herbs that are used in Stone's local restaurants, just wasn’t deemed profitable, and the brewery chose to end things (http://americancraftbeer.com/item/the-american-craft-beer-rumor-mill-march-16-2016.html?category_id=5) Uiteindelijk blijken veel nieuwtjes te gaan over nieuwe bieren en zelfs bij de reclame blijkt dit:
Overigens zijn er ook vacatures...
Amerikaanse craft beer cultuur levering
Hopsy is the first local craft beer marketplace and beer delivery service connecting local breweries with beer lovers [vraag ik me af wat Tavour is] . Hopsy’s technology enables brewers to have their fresh draft beer delivered to local customers while providing beer loving customers unprecedented access to local beer when they want and where they want. The company also has a mission to drive sustainability for local breweries by providing an alternative distribution system.
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Hopsy, the recently launched online marketplace for local craft beer, today announced the launch of its service in San Francisco. Beginning today, San Francisco residents can get growlers of local craft beer delivered right to their doorstep....Hopsy is currently offering over 20 beers from eleven Bay Area breweries with more breweries coming. Beer enthusiasts living in San Francisco will be able to discover amazing breweries from the East Bay, Sonoma or Half Moon Bay without having to leave their neighborhood.
At its core, Hopsy’s mission is to create an alternative distribution system where customers have online access to local breweries they usually don’t find in traditional retail, and where local breweries can grow sustainably. “There are more than 150 breweries in the Bay Area, and only a fraction of them are distributed in retail, where shelf space is dominated by the big brands. The result is most of us don’t know about the amazing beers produced by our very own local breweries. And it is very challenging for those local breweries to compete and grow. That’s why we created Hopsy,” (http://beerpulse.com/2016/03/hopsy-online-beer-marketplace-launches-growler-delivery-services-in-san-francisco/). De brouwcultuur is in Amerika al zo ver dat er zelfs al gespecialiseerde distributiesystemen worden opgezet om in die niche te voorzien...
Amerikaanse of Belgische bierlegende Pierre Celis
Flemish Fox Brewery, founded by Christine Celis in Austin, Texas, brews Belgian-style ales, including the original witbier that Pierre Celis brewed in Hoegaarden. The brewery is an extension of the Celis family legacy and builds on the award-winning craft beer heritage for which the family is known.
Flemish Fox Brewery & Craftworks, a new craft brewery founded by Christine Celis, and Atwater Brewery, Detroit’s largest and fastest growing craft brewer, have entered an agreement to brew beer in a new collaboration brewery in Austin, Texas. Flemish Fox Brewery & Craftworks has acquired property in northwest Austin to develop the new brewery, which will produce beer for both Atwater Brewing and Flemish Fox Brewery & Craftworks. The brewery will have up to 27,000 square feet of usable space which will be completely refurbished to create a brewery with a capacity of more than 60,000 barrels per year. The brewery is expected to be in production by the first quarter of 2017....In addition to the state-of-the art production facility, the brewery will incorporate a spacious tasting room, an outdoor beer garden with an entertainment venue, a retail shop and a museum featuring historic brewing equipment and craft brewing memorabilia. Pierre Celis, famed Belgian brewer and founder of Celis Brewing in Austin, Texas, resurrected the witbier style in Hoegaarden, Belgium. The brewery will host outdoor concerts and festivals as well.....Flemish Fox Brewery & Craftworks, under Christine Celis’ leadership, will brew original Celis family recipes while incorporating some of the same yeast strains, methods and processes used at Pierre Celis’ first brewery in Hoegaarden, Belgium to revive witbier in Austin, Texas. It is the mission of Flemish Fox Brewery & Craftworks to re-introduce the beloved craft beers which were the inspiration for so many of the popular styles and brands that exist today in the craft beer industry in Texas and throughout the United States.
Flemish Fox Brewery & Craftwork has assembled a team of seasoned brewing experts including Bert Van Hecke, the brewery engineer, a seasoned master brewer with experience at Celis Brewery, and Christine Celis’ daughter Daytona Camps, also a brewer.
“Brewing is a part of my being,” says Christine Celis, founder of Flemish Fox Brewery & Craftworks. “I’m absolutely thrilled to be opening this new brewery to carry on my father’s legacy of brewing legendary beers. Not only will we brew beer as it was in the 1900s, but also will introduce new, innovative beer styles that both craft beer enthusiasts and casual beer drinkers will love. We will focus on quality and consistency as we have in the past to produce superior quality hand-crafted beers and ales. Flemish Fox will be a venue for great experiences, craft beer discovery, and parties with a Belgian brown café and taproom, spacious beer garden, and live music venue, just like our last brewery.”
Preserving Brewing Heritage: Not only will Flemish Fox Brewery & Craftworks brew the original witbier recipe that Pierre Celis made in Brouwerij De Kluis in Hoegaarden Belgium, but it will also house his original brewing equipment. The historic open mash tun, two copper kettles, an open fermenter, heat exchanger, and coolship will be shipped from Belgium to be on display in the new brewery. Flemish Fox Brewery will also brew the original Belgian recipes from Pierre Celis in the restored equipment on special occasions.
Preserving this extraordinary piece of brewing heritage is a monumental task that comes with a hefty price tag. To cover the cost, Flemish Fox has initiated a crowdfunding campaign on Indiegogo. Beer enthusiasts are invited to have a hand in preserving the witbier brewing heritage with contributions to fund bringing the equipment from Belgium to Texas (http://allaboutbeer.com/news/flemish-fox-atwater-austin/).
Amerikaanse craft beer wetgeving
Alcoholic beverages rank fifth in a list of the top 25 food sources of calories among adult Americans ages 19 years and older, according to the FDA. As Brewbound reported last September, new menu labeling rules could cost brewers thousands of dollars annually. Smaller suppliers hoping to stay on tap at popular chain accounts like Yard House or Buffalo Wild Wings will likely be responsible for supplying an accurate nutritional analysis for their products. Those test can cost companies as much as $1,000 per item.
The U.S. Food and Drug Administration (FDA) this [month] announced plans to delay enforcement of its new menu-labeling regulations until 2017.
In a statement, Dr. Susan Mayne, who joined the FDA last January as the new director of the Center for Food Safety and Applied Nutrition, said the organization opted to move enforcement from December 1, 2016, to “the date that is one year after it issues final, Level 1 guidance,” as a result of language in the omnibus appropriations bill enacted by Congress on December 18, 2015.
The new menu labeling rules require restaurants and foodservice establishments with more than 20 locations to disclose the caloric value and supplementary health criteria of beer, as well as other food and drinks, sold on-premise.
Calling the decision to push enforcement into 2017 a “wise move,” Brewers Association director Paul Gatza said the final guidance could be released in the spring or summer (www.brewbound.com/news/fda-delays-menu-labeling-enforcement).
De wetgeving blijkt dus een stuk moeilijker dan in Nederland. Zo blijkt zelfs de verkoop bij craft brouwerijen zelf niet eens zo maar mogelijk:
The local craft beer industry was once again a subject of debate in Georgia’s state house this week. Yesterday state representative Michael Caldwell (R-Woodstock) blamed outdated regulations for limiting growth amongst the state’s craft breweries and distilleries, and asked fellow legislators to support a resolution to update the current laws.
Speaking to members of the House Special Rules Committee, Rep. Caldwell claimed that Georgia’s breweries were, on average, two-and-a-half times less profitable than those in other states. According to the Atlanta Business Chronicle, Caldwell said the lack of growth in Georgia’s craft brewing and distilling industries has prevented the creation of 12,700 jobs.
“We’re clearly missing something here,” he said.
Rep. Caldwell said he was sponsoring a resolution to form a study committee that would review Georgia’s current alcohol industry regulations and provide the legislature with recommendations on how to improve the laws (www.brewbound.com/news/last-call-georgia-lawmaker-wants-to-review-alcohol-laws-sunoco-to-open-new-york-malt-house).
Small brewers in Alabama have cleared the first major hurdle in their quest to sell beer directly to consumers. Earlier this month, congressional leaders voted 68-17 (with 15 abstentions) to pass HB 176 and the proposed legislation is in the Senate.
The Alabama Senate Fiscal Responsibility and Economic Development committee, which oversees the expansion and development of local industries and businesses, began reviewing the bill last week.
According to a March 9 tweet from Alabama Brewers Guild executive director Dan Roberts, HB 176 was given a “favorable report” by the Senate committee and is “one Senate vote away from being sent to the Governor.”
HB 176 was introduced following nine months of research conducted by the Alabama Alcohol Study Commission (AASC), which was formed last year by lawmakers to examine the state’s alcohol regulations. After reviewing laws in other states’ and consulting with brewers, wholesalers and retailers, the AASC suggested a list of changes including the allowance of limited direct-to-consumer sales at breweries.
The proposed legislation was drafted by the Alabama Law Institute in January, just before the state began its 2016 legislative session.
Efforts to pass similar direct-sales reform in Georgia and Mississippi have already failed this year, leaving small brewers in those states unable to tap into an increasingly more popular sales avenue and an important source of revenue.
“In the Deep South it’s kind of hard to get anything done; interests are very entrenched,” Roberts told Brewbound in January (www.brewbound.com/news/legislative-roundup-alabama-maine-debate-direct-sales-oklahoma-lawmaker-proposes-branch-divestiture).
Maine Brewpubs Denied Off-Premise Sales
An attempt to expand direct-sales privileges for beer makers in Maine was shot down by legislators this month. State senators voted 17-16 against an amendment that would have allowed brewpubs to also sell packaged beers to-go, without having to build a separate space for those transactions.
Maine brewery licenses holders can already sell their packaged products directly to customers for consumption on or off the premises, as long as they don’t also have a liquor license and sell other alcohol manufacturers’ products.
Brewpubs, however, are only allowed to sell growlers — refillable glass containers — of their beer to-go and must currently have a separate room and entrance for the area where six-packs and other canned and bottled packaged beers are sold (www.brewbound.com/news/legislative-roundup-alabama-maine-debate-direct-sales-oklahoma-lawmaker-proposes-branch-divestiture).
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The amendment received bipartisan support and opposition: lawmakers in favor argued that the change would encourage small business and level the playing field for brewpubs. Opponents, however, suggested it would put other bars at a disadvantage.
“I know there is lots of rhetoric and we are going to have more of it in 2016 about who is more business friendly, who wants less regulation,” senator Justin Alfond (D-Portland), who voted in favor of the change, told the Bangor Daily News. “Well, folks, here’s an opportunity for us to all join together as one.”
Fellow democratic senator John Patrick (D-Rumford) opposed the amendment, and argued that it was not as “business friendly” as his counterpart may have suggested. In his mind the change would have unfairly given brewery-restaurants a privilege not afforded to other bars in the state.
“What if I go to a restaurant, why can’t I take out a 12-pack from there or a 30-pack after I’ve had a nice meal and either a glass of wine or a craft brew that happened to be from a local brewery?” Patrick said....Senate Joint Resolution 68 (SJR68) would give small brewers operating in the state limited self-distribution privileges, but it would prohibit a business from having “common ownership” of a manufacturer, wholesaler or retail outlet.
SJR68 is currently being reviewed by the House and, if passed, would move to a statewide vote during the upcoming election cycle this fall.
Anheuser-Busch InBev, which operates a pair of wholly-owned distributors in the state, had publicly attacked the resolution and its sponsor, Senator Clark Jolley (R-Edmond), when it was first introduced in February. According to the Southwest Times Record, ABI launched a multimedia campaign to kill SJR68 — purchasing television spots and taking out a full page advertisements in local newspapers using the social tag (www.brewbound.com/news/legislative-roundup-alabama-maine-debate-direct-sales-oklahoma-lawmaker-proposes-branch-divestiture).
Missouri state senators voted in favor of a new bill this month that would allow breweries to lease coolers to retailers, a law some legislators and smaller brewers in the state believe would give larger beer companies an unfair advantage.
In addition to the equipment-leasing provision, the bill would also give Missouri retailers the right to fill and sell growlers — between 32 oz. and 128 oz. of packaged draft beer per customer — for off premise consumption.
The state senate passed Senate Bill 919 following a close 18 – 14 vote. The bill moved to the house for its next round of reviews.
If passed, the proposed legislation would grant breweries and wholesalers the right to lease and install coolers at off-premise retail locations. Beer companies would be able to install one cooler, up to 40 cubic feet in size, per retailer and “lease” the equipment to stores at a low cost.
As you’d expect, the bill has stirred some controversy: while proponents have touted the act as a means to give consumers broader access to cold beer, those against the allowance have said it would give larger and resourced breweries an edge over smaller craft producers.
“We are basically giving Goliath more weapons to fight David,” Jeff Schrag, president of the Missouri Small Brewers Guild and founder of Mother’s Brewing Company, told CBS St. Louis. “Goliath doesn’t need more weapons.
SB 919 has already gone through two out of three rounds of review in the House without amendment. Representatives have until May 13 to pass the bill before the end of Missouri’s regular session (www.brewbound.com/news/legislative-roundup-alabama-maine-debate-direct-sales-oklahoma-lawmaker-proposes-branch-divestiture).
10 days after agreeing to pay a $2.6 million fine for violating state laws that prohibit unfair trade practices and illegal pay-to-play activities, the Craft Beer Guild of Massachusetts, which also does business as Craft Brewers Guild, has filed a complaint with the state’s Suffolk County Superior Court.
...The $2.6 million figure represents the largest fine any Massachusetts alcoholic beverage license holder – brewer, retailer, wholesaler or importer – has ever paid, an ABCC spokesperson confirmed to Brewbound last week. In 2008, the ABCC slapped Boston Wine Company Ltd. (DBA Winebow Boston) with a 27-month suspension for fraudulently selling products on behalf of an unlicensed importer. Winebow eventually settled with a superior court and agreed to pay $418,000 in fines.
It was Pretty Things Beer & Ale Project founder Dann Paquette, who has since shuttered his business, who first sparked the investigation in 2014 when he took to twitter to complain about the habit pay-to-play practices. At the time, he described Boston as a “pay to play town,” accusing bar owners of conducting under-the-table transactions and accepting incentives from wholesalers and brewers in exchange for guaranteed placement.
“Ever heard the term “committed lines”? This is what it means. Breweries buy draft lines so their lame beers aren’t irrelevant,” he tweeted at the time.
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Calling the Massachusetts Alcoholic Beverages Control Commission’s (ABCC) decision to suspend its license “arbitrary and capricious, and an abuse of discretion constituting error of law and violation of due process,” Craft Beer Guild is asking the court asking to review and reverse the ABCC decision.
News of the company’s decision to appeal was first reported by trade publication Craft Business Daily.
In the complaint, which was obtained by Brewbound, Craft Beer Guild said the ABCC’s 90-day license suspension was “issued in excess of the statutory authority of the Commission, violated due process, was based upon error of the law, made upon unlawful procedure, unsupported by substantial evidence, unwarranted by facts found by the court on the record as submitted or as amplified, was arbitrary and capricious, an abuse of discretion, and otherwise not in accordance with the law,” the complaint reads (www.brewbound.com/news/craft-beer-guild-asks-massachusetts-superior-court-for-relief).