Ik kocht laatst een Gronings bokbier van Bax en zag later de naam.... staat daar nou echt???
Ja het staat er echt!?
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Ja het staat er echt:
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Het idee voor dit bokbier ontstond toen de brouwer onder de pruimenboom zat in oma’s tuintje. Oma’s pruim stond er goed bij en de vrucht was lekker sappig met een klein zuurtje. Wij konden niets anders doen dan hier een mooi goed gerijpt bier mee te maken. Dit bokbier dankt zijn complexe mout karakter aan drie verschillende graansoorten en acht verschillende soorten mout. (http://baxbier.com/omaspruim/).
Het bier smaakt lekker. Lekker voor een bokbier. Het smaakt wat kruidig en is verwarmend. Het is zeker de moeite waard, ondanks de rare naam. Alhoewel bier en een bejaarde vrouwen kan best blijkbaar:
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What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes last week, may have seen plastered on posters on the Croisette, or being served at some of the many, many booze-soaked parties during the festival.
The product was publicized last week by someone purporting to be Seth Goldschmidt, the grandson of a raunchy octogenarian by the name "Ethel Goldschmidt," who, according to an elaborate backstory laid out in ads and on a website, created the brew to honor her dead husband's longtime dream to make his own beer—and to have some fun of her own. As it turns out, Seth Goldschmidt is actually advertising agency DDB, the product is a repackaged version of an already existing product from the French craft brewers at Brasserie Duyck, and Ethel is just a figment of imagination (www.adweek.com/news/advertising-branding/ddb-behind-ethels-brew-141498).
(http://beerstreetjournal.com/breweries/ethels-brew/)
Ethel’s Brew is a PR Scam
The website was over the top with Peggy Bundy cheetah patterns, Queens-style hot pink nails, crazy Grandma bling and an overly styled old bag drinking beer alongside her “Ethelisms” funny quotations like: “Old friends are like old boobs, even if we’re far away, we’re still connected.” Too good to be true? Yes (http://greenpointers.com/2012/06/28/and-i-thought-we-were-neighbors-ethels-brew-is-a-pr-scam/#more-7224).
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According to PR Newsire: “While the beer was positioned and marketed as the product of an eccentric elderly woman in Brooklyn, the brand and Ethel character were in fact the brainchild of Amir Kassaei, DDB Worldwide’s Chief Creative Officer, and his creative team…Buzz on websites and in social media throughout the week established the brand’s image with thousands of mentions in blogs, articles and social media about the “Ethel” character and the brew.”
The beer was actually made via a third party brewery and served to bars and restaurants during the Cannes Lions International Festival of Creativity.
Gothamist said that the campaign was “created essentially to tout the company’s expertise at successfully being able to make shit up.”(http://greenpointers.com/2012/06/28/and-i-thought-we-were-neighbors-ethels-brew-is-a-pr-scam/#more-7224).
Ja het staat er echt!?
Ja het staat er echt:
Het idee voor dit bokbier ontstond toen de brouwer onder de pruimenboom zat in oma’s tuintje. Oma’s pruim stond er goed bij en de vrucht was lekker sappig met een klein zuurtje. Wij konden niets anders doen dan hier een mooi goed gerijpt bier mee te maken. Dit bokbier dankt zijn complexe mout karakter aan drie verschillende graansoorten en acht verschillende soorten mout. (http://baxbier.com/omaspruim/).
Het bier smaakt lekker. Lekker voor een bokbier. Het smaakt wat kruidig en is verwarmend. Het is zeker de moeite waard, ondanks de rare naam. Alhoewel bier en een bejaarde vrouwen kan best blijkbaar:
Octogenarian "Ethel Goldschmidt," a figment of DDB's imagination.
What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes last week, may have seen plastered on posters on the Croisette, or being served at some of the many, many booze-soaked parties during the festival.
The product was publicized last week by someone purporting to be Seth Goldschmidt, the grandson of a raunchy octogenarian by the name "Ethel Goldschmidt," who, according to an elaborate backstory laid out in ads and on a website, created the brew to honor her dead husband's longtime dream to make his own beer—and to have some fun of her own. As it turns out, Seth Goldschmidt is actually advertising agency DDB, the product is a repackaged version of an already existing product from the French craft brewers at Brasserie Duyck, and Ethel is just a figment of imagination (www.adweek.com/news/advertising-branding/ddb-behind-ethels-brew-141498).
(http://beerstreetjournal.com/breweries/ethels-brew/)
Ethel’s Brew is a PR Scam
The website was over the top with Peggy Bundy cheetah patterns, Queens-style hot pink nails, crazy Grandma bling and an overly styled old bag drinking beer alongside her “Ethelisms” funny quotations like: “Old friends are like old boobs, even if we’re far away, we’re still connected.” Too good to be true? Yes (http://greenpointers.com/2012/06/28/and-i-thought-we-were-neighbors-ethels-brew-is-a-pr-scam/#more-7224).
According to PR Newsire: “While the beer was positioned and marketed as the product of an eccentric elderly woman in Brooklyn, the brand and Ethel character were in fact the brainchild of Amir Kassaei, DDB Worldwide’s Chief Creative Officer, and his creative team…Buzz on websites and in social media throughout the week established the brand’s image with thousands of mentions in blogs, articles and social media about the “Ethel” character and the brew.”
The beer was actually made via a third party brewery and served to bars and restaurants during the Cannes Lions International Festival of Creativity.
Gothamist said that the campaign was “created essentially to tout the company’s expertise at successfully being able to make shit up.”(http://greenpointers.com/2012/06/28/and-i-thought-we-were-neighbors-ethels-brew-is-a-pr-scam/#more-7224).