James Bond 007 24 Spectre

Er zijn zes andere auteurs die geautoriseerde Bond-boeken schreven na de dood van Fleming in 1964: Kingsley Amis, Christopher Wood, John Gardner, Raymond Benson, Sebastian Faulks en Jeffery Deaver. Het meest recent is het boek Solo, geschreven door William Boyd en gepubliceerd op 26 september 2013. Bovendien schreef Charlie Higson een serie boeken Young Bond en Kate Westbrook drie romans gebaseerd op de dagboeken van het terugkerend personage Miss Moneypenny.
De fictieve Britse geheim agent is ook aangepast voor televisie, radio, strips en videospellen. Verder kent men James Bond vooral uit de op één na succesvolste filmreeks aller tijden, die begon met Dr. No in 1962 met Sean Connery als Bond. Op dit moment bestaat de filmreeks uit drieëntwintig films van EON Productions en is Daniel Craig het gezicht van James Bond. Hij is de zesde acteur die Bond speelt in de EON-serie. Er zijn twee films uitgebracht door andere productiemaatschappijen.
Een belangrijk element in de meeste films zijn de auto's, wapens en gadgets die Bond krijgt van Q Branch. De bekendste Bond-auto is de zilvergrijze Aston Martin DB5, die zijn debuut maakte in Goldfinger (http://nl.wikipedia.org/wiki/James_Bond).

Flemings James Bond is spion in dienst van de MI6 van het Verenigd Koninkrijk. Hij staat bekend onder zijn nummer 007 en heeft een license to kill - een vergunning om te doden. Volgens Fleming heeft Bond echt geleefd en de Britse meesterspion Sidney George Reilly zou model gestaan hebben voor deze romanfiguur. Sidney George Reilly is bekend geworden doordat hij in de jaren 80 van de vorige eeuw werd vertolkt door Sam Neill in de Engelse televisieserie Reilly: Ace of Spies uit 1983. Volgens het boek MI6, The History Of The Secret Intelligence Service 1909-1949 van de Britse historicus Keith Jeffery (Queen's University te Belfast) is het fictieve karakter James Bond voor een belangrijk deel gebaseerd op het leven van Peter Tazelaar Zijn bekendste uitspraak is: "The name is Bond, James Bond  (http://nl.wikipedia.org/wiki/James_Bond).

Een andere zin waar Bond bekend om staat is de beschrijving van zijn lievelingsdrankje:



“VODKA MARTINI. SHAKEN NOT STIRRED”
(http://moviemiscellany.com/2010/06/vodka-martini-shaken-not-stirred/)

"Shaken, not stirred" is a catchphrase of Ian Fleming's fictional British Secret Service agent James Bond, and his preference for how he wished his martini prepared. The phrase first appears in the novel Diamonds Are Forever (1956), though Bond does not actually say the line until Dr. No (1958) but says it "shaken and not stirred" instead of "shaken, not stirred." It was first uttered by the James Bond character played by Sean Connery in Goldfinger in 1964, though the villain Dr. Julius No offers this drink and utters those words in the first film, Dr. No, in 1962. It was used in numerous Bond films thereafter with the notable exceptions of You Only Live Twice, in which the drink is offered stirred, not shaken (Bond, ever the gentleman, ignores his host's gaffe, telling him the drink is perfect), and Casino Royale, in which Bond, after losing millions of dollars in a game of poker, is asked if he wants his martini shaken or stirred, snaps, "Do I look like I give a damn?"
This phrase has become a recognisable catchphrase in western popular culture and has appeared in many films, television programmes and video games for its cliché value. In Tom Clancy's novel Without Remorse, when ex-Navy SEAL John Clark is asked his opinion of CIA operatives he worked with in the Vietnam War, he replies, "A couple were all right but most of them spent their time upstairs mixing martinis, shaken, not stirred". Roger Moore used the phrase in one episode of The Saint, eight years before he played James Bond himself. While playing Bond, Moore never ordered a martini, although he received one in The Spy Who Loved Me, Moonraker and Octopussy (http://en.wikipedia.org/wiki/Shaken,_not_stirred).

The legendary James Bond Martini:
3 oz gin
1 oz vodka (Preferably Smirnoff Vodka)
1/2 oz Lillet Blanc wine
(www.jamesbondwiki.com/page/Shaken+Not+Stirred)

Directions:
Pour the gin, vodka and Lillet blanc into a cocktail shaker half-filled with cracked ice.
Shake well
Strain into a chilled cocktail glass.
Garnish with a twist of lemon
Serve!
(www.jamesbondwiki.com/page/Shaken+Not+Stirred)

James Bond called it the "Vesper," after the double agent he fell in love with in Casino Royale. After Bond was poisoned in Casino Royale he always smells his drink you know this if you watched Dr. No because Sean Connery smells his Martini to see if it's poisoned or not (www.jamesbondwiki.com/page/Shaken+Not+Stirred).

On his first trip to Jamaica to look for land, Ian Fleming went to a local club. There he was introduced to the “Vesper” cocktail. Fleming loved the name so much, he wrote the name on a napkin as to not forget it. This inspired him to name his Bond Girl in the novel Casino Royale, Vesper Lynd (www.jamesbondwiki.com/page/Shaken+Not+Stirred).

Word for word, the drink Bond orders in the Casino Royale book:
A dry martini, in a deep champagne goblet. Three measures of Gordons, one of Vodka, half measure of Kina Lillet. Shake it very well until it's ice cold, then add a thin slice of lemon peel.
Very nice, 007! (www.jamesbondwiki.com/page/Shaken+Not+Stirred)

So why does 007 prefer his Martini Shaken, and not Stirred?
When a Martini is stirred with ice the drink ends up completely clear but Bond prefers the cloudy effect and the extra chill that is given when the mixture is shaken (The shaking breaks up the ice more).
For an in-depth analysis of why Bond orders it "shaken, not stirred," visit the Straight Dope.
 (www.jamesbondwiki.com/page/Shaken+Not+Stirred)

"Shaken, not stirred." The very phrase conjures up images of Sean Connery, natty in his tuxedo, about to break the bank at baccarat before bedding the beautiful double agent, doesn't it? James Bond has probably created more martini drinkers than all the gin joints in the world.
The reason the debonair Bond wants his martini shaken is that he is an iconoclast. He's not drinking a martini at all! He's drinking a vodka martini. There's a difference, as we shall see. Pay close attention--we will not use the terms interchangeably but it's easy to get confused.
Let's start by looking at Bond's drink. He takes vodka and gin in them. Ian Fleming gives a recipe for his Bond's preferred libation in the first Bond book, Casino Royale (1953), chapter 7:
"A dry martini," he said. "One. In a deep champagne goblet."
"Oui, monsieur."
"Just a moment. Three measures of Gordon's, one of vodka, half a measure of Kina Lillet. Shake it very well until it's ice-cold, then add a large thin slice of lemon-peel. Got it?"
He calls this a vesper, after the beautiful double agent from the book (n.b.: Kina Lillet is a brand of vermouth). In other appearances, Bond requests a "medium vodka dry martini," sometimes ordered shaken not stirred. From his vesper recipe, I take "medium vodka dry" to mean he wants a "medium" amount of vodka mixed in with his gin, but who knows? Thanks to John Cork of the Ian Fleming Foundation for digging up the vesper recipe and Bond's other (vodka) martini orders.
A traditional martini (as opposed to a vodka martini) is made with gin, dry vermouth and either an olive or a lemon peel. Nothing else. (Well, they used to make them with extra-dry white wine rather than the dry-wine variant vermouth, but we shan't address that age-old argument here) And a proper martini is stirred, not shaken.
A vodka martini substitutes vodka for the gin (or adds it to the gin, as Bond does) and sometimes allows other ingredients. Why? Well, because martini purists such as your correspondent are snobs, whereas vodka martini drinkers are more open to experimentation and allow more variations to carry the name of their drink. But both martini drinkers and vodka martini drinkers agree that one is not the other. Bond is the only person whom I have come across who takes both spirits--I told you he was unique! (www.straightdope.com/columns/read/1859/why-did-james-bond-want-his-martinis-shaken-not-stirred)

Scientists, specifically biochemists, and martini connoisseurs have investigated the difference between a martini shaken and a martini stirred. The Department of Biochemistry at the University of Western Ontario in Canada conducted a study to determine if the preparation of a martini has an influence on their antioxidant capacity; the study found that the shaken gin martinis were able to break down hydrogen peroxide and leave only 0.072% of the peroxide behind, versus the stirred gin martini, which left behind 0.157% of the peroxide. Thus a shaken martini has more antioxidants than a stirred one. The study was done at the time because moderate consumption of alcohol appears to reduce the risk of cataracts, cardiovascular disease, and stroke (http://en.wikipedia.org/wiki/Shaken,_not_stirred).

Zie ook het British Medical Journal: Shaken, not stirred: bioanalytical study of the antioxidant activities of martinis (1999): As Mr Bond is not afflicted by cataracts or cardiovascular disease, an investigation was conducted to determine whether the mode of preparing martinis has an influence on their antioxidant capacity. Conclusions: 007's profound state of health may be due, at least in part, to compliant bartenders (www.bmj.com/content/319/7225/1600.full).

Andrew Lycett, an Ian Fleming biographer, believed that Fleming liked his martinis shaken, not stirred because Fleming thought that stirring a drink diminished its flavour. Lycett also noted that Fleming preferred gin and vermouth for his martini. It has also been said that Fleming was a fan of martinis shaken by Hans Schröder, a German bartender (http://en.wikipedia.org/wiki/Shaken,_not_stirred).

Harry Craddock's Savoy Cocktail Book (1930) prescribes shaking for all its martini recipes.However, many bartenders insist that any cocktail that involves nothing but transparent ingredients - such as martinis, manhattans, and negronis - must be stirred in order to maintain clarity and texture. The former is an aesthetic concern, the latter a matter of culinary taste. Shaking a drink is quite violent, and necessarily introduces air bubbles into the mix. This results in a cloudy appearance and a somewhat different texture on the tongue when compared to a stirred drink. However, when any of the ingredients are opaque (such as citrus juices, dairy, or eggs), aesthetically-pleasing clarity and texture are not as much of an issue. Furthermore, studies have shown that, while techniques and type of ice used to play a role in the final effect of chilling and diluting a drink, both shaking and stirring result in chilling the drink with equal effectiveness; stirring merely takes longer. In essence, then, James Bond doesn't seem to care that his martini will be ugly upon presentation, or he might prefer the "shaken" version for its texture, or for the fact that he will receive his drink slightly earlier because shaking chills a liquid faster.
Some connoisseurs believe that shaking gin is a faux pas, supposedly because the shaking "bruises" the gin (a term referring to a slight bitter taste that can allegedly occur when gin is shaken). In Fleming's novel Casino Royale, it is stated that Bond "watched as the deep glass became frosted with the pale golden drink, slightly aerated by the bruising of the shaker," suggesting that Bond was requesting it shaken because of the vodka it contained. Prior to the 1960s, vodka was, for the most part, refined from potatoes (usually cheaper brands). This element made the vodka oily. To disperse the oil, Bond ordered his martinis shaken; thus, in the same scene where he orders the martini, he tells the barman about how vodka made from grain rather than potatoes makes his drink even better. Shaking is also said to dissolve the vermouth better making it less oily tasting.
While properly called a Bradford, a shaken martini also appears cloudier than when stirred. This is caused by the small fragments of ice present in a shaken martini. This also brings into question the movie versions which are never cloudy (http://en.wikipedia.org/wiki/Shaken,_not_stirred).

There are three main differences between a martini (or a vodka martini) which has been stirred and one which has been shaken. First, a shaken martini is usually colder than one stirred, since the ice has had a chance to swish around the drink more. Second, shaking a martini dissolves air into the mix; this is the "bruising" of the gin you may have heard seasoned martini drinkers complain about--it makes a martini taste too "sharp." Third, a shaken martini will more completely dissolve the vermouth, giving a less oily mouth feel to the drink.
In a vodka martini, cold is key: a vodka martini that is not ice-cold tastes like lighter fluid. So you shake them. The experience of a traditional martini is more dependent on it being smooth and on not ruining the delicate flavors of the gin. Ergo, one stirs it. Simple enough, no? (www.straightdope.com/columns/read/1859/why-did-james-bond-want-his-martinis-shaken-not-stirred)

Hij drinkt niet enkel deze cocktail. Hij drinkt ook bier, wijn en whiskey:.

007's stunning alcoholic prowess often extendes far beyond the classic Vodka Martini and a bottle of Bollinger:
Brandy - Goldfinger
Mint Julep - Goldfinger
Rum Collins - Thunderball
Siamese Vodka - You Only Live Twice
Sake - You Only Live Twice
Sherry - Diamonds Are Forever
Foo Yuk - The Man with the Golden Gun
Gluhwein - For Your Eyes Only
Mojito - Die Another Day
It should be noted, however, that although the current film James Bond drinks Bollinger (a marketing deal with the producers of the film series), Bond originally preferred Dom Perignon, produced by Moët et Chandon. But because it is a vintage champagne, it is only produced when the grapes are at their best. Currently, the vintage for Dom Perignon is 1999 (and it's no doubt the scarcity of the production that has encouraged the producers to switch) (www.jamesbondwiki.com/page/Shaken+Not+Stirred).


Bond's drinking habits mirror those of his creator, Ian Fleming. Fleming as well as Bond throughout the novels had a preference for bourbon.
In several of the Bond films, he is known to prefer Bollinger and Dom Perignon champagne. Never primarily a red wine drinker, Bond tended to favour Château Mouton Rothschild; a 1947 vintage with Goldfinger, and half a bottle On Her Majesty’s Secret Service, a 1934 ordered by M in Moonraker, and a ’55 in Diamonds are Forever—where Bond unveiled the assassin Wint posing as a waiter because the latter didn’t know that Mouton-Rothschild is a claret. In the Jeffery Deaver novel Carte Blanche, Bond expresses a knowledge and appreciation of South African wine.
In the film of Diamonds Are Forever, Bond savors a glass of sherry and fools M into thinking 007 has made a mistake when he pronounces a year of make ("'51"). When Bond is informed that sherry has no vintage, he replies (to a non-plussed M) that he was discerning the vintage of the wine on which the distilled spirit[citation needed] is based—1851.
In You Only Live Twice, Bond opts for sake over his usual martini, indicating that he especially likes it when it's served at the correct temperature of 98.6 degrees Fahrenheit (37° Celsius, normal body temperature). Tiger, his host, is impressed and tells Bond he is exceptionally cultured—for a European.
Outside of alcoholic beverages, Bond is a coffee drinker and eschews tea with a passion (http://en.wikipedia.org/wiki/Shaken,_not_stirred).

James Bond’s consumption and in depth knowledge of a wide variety of alcoholic drinks is well documented. What has been unclear to date is whether he was more a connoisseur or a chronic alcoholic (www.bmj.com/content/347/bmj.f7255)

[Is] Casino Royale the one and only novel in which Bond chooses beer?
In Diamonds Are Forever, Fleming’s fourth Bond novel, 007 takes Bill Tanner to lunch at Scotts where he orders a Black Velvet, which is a mixed pint of champagne and Guinness.
Later in the same novel, while driving to Saratoga with C.I.A. compatriot Felix Leiter, they stop at roadside greasy spoon called “Chicken in a Basket” where Leiter and Bond have Miller High Life with their lunch.
In Goldfinger, the seventh novel, while chasing the villian through Europe, Bond washed down his lunch at Geneva’s Bavaria brasserie with Löwenbräu beer.
In The Hildebrand Rarity, one of the short stories in the collection published under the title For Your Eyes Only, after circling an island in a boat Bond stops for a chicken salad sandwich and a “cold beer” from a cooler. This story first appeared in Playboy magazine in 1960.
In On Her Majesty’s Secret Service, the 11th novel (excluding the short stories), Bond has four steins of Franziskaner at the Franziskaner Keller with his taxi driver to celebrate his engagement to Tracy. It is in effect his bachelor party and when he’s reunited with his fiancee, she accuses him of smelling “like a pig of beer and sausages.”
In The Man With the Golden Gun, Fleming’s 13th novel, while searching for Scaramanga, Bond orders a Red Stripe in the Dreamland Cafe and has two more before he leaves.
In The Living Daylights, part of a second short story collection, this one published under the title Octopussy and the Living Daylights, Bond has a lunch of salted herring and two draft Löwenbräus.
Bond has also had beer on screen before, too. In the film On Her Majesty’s Secret Service, after escaping from Piz Gloria, Bond orders and drinks a beer from an outdoor stand while trying to blend into the crowd (http://brookstonbeerbulletin.com/james-bonds-beer/).

Did Bond drink a beer in the novel Casino Royale? I grabbed my dog-eared copy of Casino Royale from the attic in search of the answer and read it again, because it had been years since I’d cracked it open although I certainly couldn’t remember any reference to beer. I still have my old “complete and unabridged” Signet paperback that was in my parents house growing up. It’s a sixth printing from October 1962. Here’s what I found:
- In Chapter 5, on page 30, Bond orders his first drink in the book, an Americano. An Americano is a cocktail made with bitters, sweet vermouth, and soda water.
- In Chapter 7, on page 40, Bond orders C.I.A. man Felix Leiter a “Haig-and-Haig” (which is scotch whisky) and himself a “A dry martini” … “One. In a deep champagne goblet.” Then he gives the bartender more detailed instructions on how to make it. “Three measures of Gordon’s, one of vodka, half a measure of Kina Lillet. Shake it very well until it’s ice-cold, then add a large thin slice of lemon-peel.” Have I stumbled upon the origin of Bond’s famous “shaken not stirred” predilection? Bond tells Leiter that the drink is his “own invention” and that he plans “to patent it when [he] can think of a good name” demonstrating there are some subjects on which Bond is quite ignorant, patent law for example.
- In Chapter 8, on page 46, Bond shared a “cold carafe of vodka, very cold” with fellow agent and Bond girl “Vesper Lynd.”
- Later in the same chapter, on pages 47-48, Bond orders a bottle of champagne, a “Taittinger 45″ but the waiter persuades him that the “Brut Blanc de Blanc 1943″ would be better and Bond agrees.
After long expositions about playing baccarat, Bond returns to drinking finally in Chapter 13, on page 75, when he ordered a bottle of champagne for himself and Felix Leiter to celebrate his victory at cards....[en nog voorbeelden van champagne] So unless I missed it somehow, there’s not one mention of beer in the novel I can find, much less a scene in which Bond actually drinks one. I skimmed through the book many times before resorting to re-reading the whole thing cover to cover trying to be thorough and not miss finding a bottle in a haystack. It was an awful lot of trouble just to prove a point. (The wonderful website Make mine a 007 also details the drinks Bond has in Casino Royale and reaches the same conclusion) (http://brookstonbeerbulletin.com/james-bonds-beer/).

Heineken is al sinds Tomorrow Never Dies (1998) partner in de James Bond film franchise, maar James Bond zelf drinkt het Nederlandse bier pas in de nieuwste film, SkyFall (2012). Hoewel het drinken van bier voor 007 een radicale ommezwaai lijkt, is het niet de eerste keer dat hij een biertje drinkt, zowel op papier als op het witte doek. Het romanpersonage bestelde wel degelijk af en toe een biertje (onder andere Löwenbräu, Miller High Life en Red Stripe), met een kenmerkende voorkeur voor bier van het pilsener-type. In de film Licence to Kill bestelt hij een Budweiser met limoen (al krijgt hij geen kans hem op te drinken), en in Quantum of Solace drinkt hij een biertje met Felix Leiter in een bar in Bolivia (www.jamesbondlifestyle.nl/product/heineken-bier).


Red Stripe Lager komt voor in de romans The Man with the Golden Gun en Dr. No, en in de film Dr. No.
In de roman The Man with the Golden Gun van Ian Fleming drinkt James Bond, terwijl hij op Jamaica op jacht is naar Dr. Scaramanga in een bordeel een paar flesjes Red Stripe Jamaican Lager. In het Dreamland Café (dat deel uitmaakt van een huis van bedenkelijke reputatie) bestelt Bond een Red Stripe bier. Tiffy opent het flesje vakkundig en „zet het op de bar naast een bijna schoon glas”. Op het moment dat Scaramanga binnenkomt, vraagt Tiffy of Bond nog een Red Stripe wil. Hij zegt: „Dat is goed.” Later, wanneer Bond Scaramanga spottend een biertje aanbiedt, schiet de moordenaar een paartje vogels waar Tiffy erg op gesteld is dood. Ze pakt Bond’s flesje bier en gooit het door het café. Bond drinkt de rest van zijn glas bier op en probeert dan Tiffy te troosten, die snikkend achter de bar staat. Later, wanneer Scaramanga Bond ondervraagt bestelt hij twee Red Stripes. Tiffy brengt de flesjes bier (en twee glazen) op een blikken dienblad. Nadat hij heeft betaald, schenken beide mannen hun bier in en nemen een slok (www.jamesbondlifestyle.nl/product/red-stripe-bier).

Red Stripe is een licht lager-bier (te vergelijken met pilsener), bekend om het bruine, buikige flesje en het op de fles geprinte etiket. Het is licht van smaak, moutig, zoet, en niet te zwaar met zijn alcoholpercentage van 4,7%. Het wordt vaak geassocieerd met reggae en West-Indische cultuur. Tegenwoordig wordt het bier gebrouwen door Desnoes & Geddes Limited, dat eigendom is van Diageo, eigenaar van verscheidenen succesvolle merken alcoholische dranken, zoals Guinness en Smirnoff (www.jamesbondlifestyle.nl/product/red-stripe-bier).


In the novel Diamonds Are Forever, James Bond and Felix Leiter consume several bottles of High Life at a roadside restaurant called Chicken in the Basket en route to Saratoga. Bond enjoys his beer with a meal of scrambled eggs, sausages, and rye toast (chapter 10, although curiously, the reference is edited out of some American paperback editions).
Later, in Fleming’s short story 007 In New York Bond mentions Miller High Life as one of the components of the “best meal in New York,” which consists of oyster stew and crackers along with bottles of the beer at the Grand Central Oyster Bar.
Called the “Champagne of Beers” for its golden colour, high carbonation, and elegantly shaped clear-glass bottle, Miller High Life is an American icon. Brewed primarily in Milwaukee, Wisconsin by the Miller Brewing Co. (now MillerCoors) since 1903, High Life is an American-style pale lager beer that is approachable, refreshing and sessionable at 4.7%ABV. High Life is unpretentious and easy to drink, but produced with an exacting standard of quality. It has a consistent, smooth taste, white, lacy head, and an iconic heritage (www.jamesbondlifestyle.com/product/miller-high-life).

007 drinks Löwenbräu beer in the novel Goldfinger and the short story The Living Daylights.
Ian Fleming’s short story The Living Daylights finds James Bond on assignment in Berlin, where he must protect an important defector by staking out and eliminating the KGB sniper known as “Trigger.”
While passing away the boredom in Berlin, Bond travels to a German café and drinks “Moll emit Korn,” a double-schnapps with a stein of draught Löwenbräu as a chaser. Although this German boilermaker may not seem to be a particularly Bondian combination, he frequently indulges in the local customs, including drinking as the locals do.
In the novel Goldfinger, Bond washes down a Enzian ("the firewater distilled from gentian that is responsible for Switzerland's chronic alcoholism") with "pale Löwenbräu" (Goldfinger, chapter 14).
While in Munich at the end of On Her Majesty’s Secret Service, Bond has an impromptu bachelor party in the company of an ex-Luftwaffe pilot, and together they drink several steins of unnamed German beer in the Franziskaner bar in Munich. As the beer is produced in Munich and the bar (currently) only serves Löwenbräu, it is very likely that they are drinking Löwenbräu,
Löwenbräu, German for “Lion’s Brew,” has a rich history dating back to 1383.
Löwenbräu is a sweet, pale lager with a clean and refreshing hop finish, weighing in at 5.2%ABV. Today Löwenbräu is owned by beer conglomerate Anheuser-Busch InBev (www.jamesbondlifestyle.com/product/l%C3%B6wenbr%C3%A4u).

Heineken bier is te zien in de film Die Another Day, maar James Bond drinkt het zelf niet. De luidruchtige toeristen die aan een tafeltje op het terras van de Hotel de los Organos bar zitten, drinken allemaal Heineken. Heineken wordt ook genoemd in de aftiteling. Een grappige reclamefilmpje met John Cleese als Q was ook te zien toen de film in de bioscopen draaide...Ook in Casino Royale zijn flesjes Heineken te zien, bijvoorbeeld in het winkelcentrum van het vliegveld van Miami, maar ook hier drinkt Bond het bier niet zelf (www.jamesbondlifestyle.nl/product/heineken-bier).

Heineken werkt al vijftien jaar samen met James Bond, voor het eerst in 1997 voor Tomorrow Never Dies. 'We zijn erg tevreden over deze samenwerking. Na iedere film evalueren we de campagne en kijken we of we ermee doorgaan.' (www.volkskrant.nl/economie/heineken-betaalde-60-miljoen-voor-james-bond-was-dat-het-ook-waard~a3352553/, www.biernet.nl/nieuws/biertje-van-james-bond-kost-heineken-miljoenen).

Heineken has struck a deal for a Bond campaign. There will be a new Heineken ad tied to the Bond film [Skyfall] and Bond will reportedly be shown drinking Heineken in at least one scene in the movie itself (http://ohnotheydidnt.livejournal.com/67930651.html,
http://biervat.blogspot.nl/2013/02/skyfall.html, http://blogs.ubc.ca/shivamkar/2012/10/08/heineken-replaces-bonds-shaken-martini/). Ik heb scherp opgelet, maar nergens in Tomorrow Never Dies zag ik Heineken in beeld. 'En toch zijn we in de film te zien', reageert Heineken-woordvoerder Jur Raatjes. Hij wijst op een spectaculaire achtervolgingsscène over Vietnamese daken, waarbij Bond op een BMW-motorfiets wordt achternagezeten door werknemers van zijn grote vijand. Daarbij worden, aldus Raatjes, achtereenvolgens een stapel Heineken-blikjes en een stapel Heineken-vaten omver gereden. 'Maar het gaat inderdaad heel snel. Als je even opzij kijkt, is het voorbij (www.reclamearsenaal.nl/index.php?id=247). Zie hier ook wat filmpjes van de actie ´crack the case´.
(www.gamona.de/kino-dvd/james-bond-007-skyfall,james-bond-trinkt-jetzt-bier-statt-martini:news,2091059.html) (www.jamesbondlifestyle.nl/product/heineken-bier, www.welingelichtekringen.nl/media/38812/james-bond-drinkt-voortaan-een-nederlands-biertje.html)


Interesting facts on the ‘Crack the Case’ Television Commercial:
· The film was primarily shot at Shepperton Studios in the UK. Elements were also filmed at a train station in Timișoara, Romania, with a team who were able to transform a 82 degree set into a snowy landscape.
- Shot in the United Kingdom, the interactive campaign pays homage to the James Bond franchise with a series of subtle nods towards previous films. The train carriages were inspired by classic Ken Adam Bond film sets and replica James Bond film props were used throughout the campaign ad.
· Replica James Bond film props were used throughout the film as a tribute to the franchise and fans alike. Eagle-eye spectators will also spot the Spectre ring from ‘Dr. No’, the Zorin industries and Spectre logos and the Faberge Egg used in ‘From Russia with Love’ and ‘Goldeneye’ (http://beerpulse.com/2012/09/heineken-launches-james-bond-skyfall-marketing-campaign-with-first-video/).

In SkyFall drinkt Bond eindelijk zelf Heineken bier. In de barscène waarin Bond „van het dood zijn geniet” en een drinkspelletje speelt, zijn er op de bar verscheidene Heinekenflesjes te zien en worden er een paar kratjes Heineken achter de bar gezet. Regisseur Sam Mendes vertelde in GQ Magazine in juni 2012: „Er is een moment waarop hij Heineken drinkt, of liever gezegd een biertje. Maar daarvoor is een reden die uit het verhaal voortkomt. En hij drinkt ook andere drankjes…”. In SkyFall zien we ook Bill Tanner (Rory Kinnear) Heineken bier drinken (www.jamesbondlifestyle.nl/product/heineken-bier).

James Bond just sold out: Daniel Craig swaps Vodka Martini for a bottle of Heineken to star in controversial new 007 beer ad
Deal to swap Vodka Martinis for a Heineken beer is 'worth £28MILLION'
James Bond has always drunk Vodka Martinis 'shaken, not stirred' since the line first appeared in Ian Fleming's novel Diamonds are Forever in 1956
Daniel Craig said the film could not have been made without the deal
'The great thing is that Bond is a drinker, he always has been, it's part of who he is, rightly or wrongly, you can make your own judgement about it, having a beer is no bad thing, in the movie it just happens to be Heineken.'
Bond has always drunk Vodka Martinis 'shaken, not stirred' since the line appeared in Ian Fleming's 1956 novel Diamonds are Forever.
The film makers insist he has drunk beer in the past so remains true to his routes, and he will still be seen drinking a Vodka Martini in the upcoming movie (www.dailymail.co.uk/news/article-2206593/James-Bond-swaps-Vodka-Martini-pint-Heineken-controversial-product-placement-deal-new-film.html).



Heineken is niet de enige brouwer die met James Bond een commercieel voordeel zag:


James Bond's 007 Special Blend
The National Brewing Co.
Phoenix, AZ
Can Type: Self-Opening info
Can Class: Bank Top info
Can Contents: 12 oz
Scarcity: 4.5 = Very Elusive info
Beverage Type: Malt Liquor
IRTP Info: Non-IRTP
Year (best estimate): 1960s
Can Material: Steel
Paint Type: Enamel
Can Maker: American
(www.ebeercans.com/James-Bonds-007-Special-Blend/1291/)
Grade A1+. Rare white stripe version. Air sealed.
National Brewing, Baltimore, MD(
www.artsbeercans.com/product/james-bond-007-special-blend-82-35/)
Can is unopened and depicts the Tower Bridge in London, England. It is an extremely clean example with nice crisp paint and detail. There is some ver minor wear along the seam. Condition (Excellent). Size 4 - 3/4" T (www.liveauctioneers.com/item/29007404_james-bond-007-special-blend-pull-tab-beer-can).


During the 1960s spy boom, many products including clothing and accessories, were branded with James Bond or 007. One of the more fascinating items is the James Bond's 007 Special Blend. This blend of malt liquor and beer was produced in 1968 by the National Brewing Company of Baltimore, Maryland. National, which also owned plants in Detroit, Miami, and Phoenix, is better known for Colt 45 malt liquor and National Bohemian beer.
The James Bond's 007 Special Blend cans featured attractive women posing in front of famous London backdrops. The brand was pulled when National Brewing learned that it might have been a good idea to check with the estate of Ian Fleming about using its trademarks for a commercial product. The cans are highly valued by collectors, and currently can fetch more than $500 (www.jamesbondlifestyle.com/product/james-bonds-007-special-blend).







Heineken? Not Heineken. Bond’s character would never drink such swill. He wouldn’t be a snob about wine, food, clothes, cars and practically everything else and then drink such a pedestrian beer. In fact, in the novel Casino Royale, in Chapter 8, just after ordering champagne, Bond makes the following pronouncement:
“You must forgive me,” he said. “I take a ridiculous pleasure in what I eat and drink. It comes partly from being a bachelor, but mostly from a habit of taking a lot of trouble over details. It’s very pernickety and old-maidish really, but then when I’m working I generally have to eat my meals alone and it makes them more interesting when one takes trouble.”
So there is absolutely no way someone who would say that would turn around and order a skunked green-bottle of Heineken. Maybe a Thomas Hardy 1968, a Samuel Adams Utopias, a Deus, or a Cantillon Rose de Gambrinus. He’d more likely order something showy, expensive and impressive; something that showed he had good taste. And that would never be a Heineken. Often Bond orders local specialties in the novels and films, and Casino Royale takes place in northern France. The fictional resort town where most of the novel takes place is supposedly near the mouth of the Somme River in the Picardie region, which is only about two hours from Belgium. So while France is not known for its beers, a good selection of Belgian beers would likely be available at the casino and area restaurants. That’s what a beer savvy Bond would order (http://brookstonbeerbulletin.com/james-bonds-beer/).

Het wordt nog erger:

James Bond consumed four times the recommended weekly alcohol limit while serving his country putting him at risk of liver disease and impotence, researchers find.
James Bond’s love of martinis would have left him both shaken and stirred as he consumed four times the weekly recommended alcohol limit, doctors have said.
Despite his dangerous exploits, the famous spy was more at risk of dying from liver disease or drink driving than a bullet, according to a study in the British Medical Journal.
The team read all 14 of Ian Fleming’s novels over six months to test whether the secret agent would have been able to cope with his high octane profession while drinking heavily.
They noted down every time 007 drank alcohol and calculated the number of units he consumed.
The most he drank in one day was 49.8 units.
The NHS advises that men should not regularly consume more than three or four units a day, while women should not exceed two to three.
Bond had just 12.5 alcohol-free days out of the 87.5 days he was able to drink and frequently drove when over the limit.
They said Bond was at "considerable risk of developing alcoholic liver disease, cirrhosis, impotence, and other alcohol-related health problems, together with being at serious risk of injury or death because of his drinking.
"We conclude that James Bond was unlikely to be able to stir his drinks, even if he would have wanted to, because of likely alcohol-induced tremor." (www.telegraph.co.uk/culture/film/jamesbond/10515184/James-Bonds-alcohol-intake-leaves-doctors-shaken-and-stirred.html)

Were James Bond’s drinks shaken because of alcohol induced tremor? (2013)
Objective To quantify James Bond’s consumption of alcohol as detailed in the series of novels by Ian Fleming.
Design Retrospective literature review.
Setting The study authors’ homes, in a comfy chair.
Methods All 14 James Bond books were read by two of the authors. Contemporaneous notes were taken detailing every alcoholic drink taken. Predefined alcohol unit levels were used to calculate consumption. Days when Bond was unable to consume alcohol (such as through incarceration) were noted.
Results After exclusion of days when Bond was unable to drink, his weekly alcohol consumption was 92 units a week, over four times the recommended amount. His maximum daily consumption was 49.8 units. He had only 12.5 alcohol free days out of 87.5 days on which he was able to drink.
Conclusions James Bond’s level of alcohol intake puts him at high risk of multiple alcohol related diseases and an early death. The level of functioning as displayed in the books is inconsistent with the physical, mental, and indeed sexual functioning expected from someone drinking this much alcohol. We advise an immediate referral for further assessment and treatment, a reduction in alcohol consumption to safe levels, and suspect that the famous catchphrase “shaken, not stirred” could be because of alcohol induced tremor affecting his hands (www.bmj.com/content/347/bmj.f7255).