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Meg Gill (Beerland) september 17, 2018

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Op http://biervat2.blogspot.com/2018/09/meg-gill-beerland.html plaatste ik dit bericht al. Nu ook maar weer hier:


Meg Gill presenteert en produceert Beerland (zie http://biervat2.blogspot.com/2018/08/beerland.html en https://heavy.com/entertainment/2017/04/beerland-viceland-host-meg-gill-beer/). Wie is ze?

My name is Meg Gill, and I love beer.” That how Viceland’s new show Beerland begins as host Meg Gill begins her journey across America in search of the best home brewers in the land. The best brewer will get the opportunity to make their own beer at Meg’s brewery. (https://heavy.com/entertainment/2017/04/beerland-viceland-host-meg-gill-beer/)


Meg Gill is president en (mede-)oprichter van Golden Road Brewing (https://www.linkedin.com/in/meg-gill-62015845). Daar had ik al eens aandacht voor, zie http://biervat.blogspot.com/2017/03/golden-road-brewing.html. Ze is ook te zien op Brewing Business (https://www.youtube.com/watch?v=sxDDc9srkGI) en The Full Mash (https://www.youtube.com/watch?v=uLOQQjjTB24).


Meg Gill - Margaret Bruce Gill (born February 21, 1985) is the co-founder and president of Golden Road Brewing, a subsidiary of AB InBev.
She began her career in beer as a regional sales manager for Oskar Blues Brewery (https://en.wikipedia.org/wiki/Meg_Gill).

The story for Golden Road, which was founded in 2011, starts well before that with Meg Gill, one of the Co-founders of Golden Road.  Meg went to college at Yale as an athlete but also worked as a senior manager for Associated Student Agencies that provided support for student-run businesses.  From this she gained business knowledge that would later come in handy when starting Golden Road.
After college Meg moved to Boulder, Colorado to become a professional triathlete.  But that wasn’t enough to live on, so she spent some time coordinating events, which eventually led into her joining the Oskar Blues Brewing Company team where she worked as a regional sales manager.  Through all this she slowly gained knowledge and developed relationships with people of the beer brewing and distribution world.  Meg began to find a love for the craft beer business and eventually wanted to open a brewery of her own. (http://www.happy-harrys.com/golden-road-brewery/)


Meg Gill never set out to be a craft brewer.
In fact, her career aspirations upon graduating from Yale couldn’t be further removed from the beer industry. She wanted to be a professional triathlete.
She moved from New Haven to Boulder, Colo., and on a bike ride, she stopped by the brewery that produced the leader in craft canned beer, Dale's Pale Ale. She thought she might convince the owner, Dick Dale Katechis, to sponsor an athletic event, and she did.
But in time, he brought her into his company and the world of canned beer. First, she helped with the brand's distribution. Eventually, he brought her on full time to help launch the beer on the West Coast.
(https://www.bizjournals.com/bizwomen/news/profiles-strategies/2014/07/how-dreams-of-going-pro-as-a-triathlete-pushed-meg.html?page=all)

While a student at Yale, Meg was a swimming star. Her profile remains on the school’s website. That bio gives her preferred stroke as the butterfly and her hometown as Chester Virginia. Meg tells Heavy, “I was swimming and thought I could be a professional swimmer. Turns out, that doesn’t make much money.” ..... In addition to swimming at Yale, Meg studied classics and worked various jobs to help pay for her education. Meg says, “I don’t think Yale necessarily prepared me for business or for beer but the debt Yale put me in put me in a position where I needed to figure it out.” She jokingly adds, “I can thank them for that.” Though Meg says that it does provide some gravitas and creditability when she goes into meetings with millionaire distributors. “[The Yale degree] helps because I don’t look like I should be in the beer business.”(https://heavy.com/entertainment/2017/04/beerland-viceland-host-meg-gill-beer/)

Meg Gill was on track to be an Olympic swimmer until a devastating car accident changed everything. Now she's the youngest female brewery owner in America. How did she go from swimming to making waves in the beer industry? (https://coolerlifestyle.com/longform/meg-gill-interview-swimmer-beer-golden-road-brewing#vzsReGpB6SkKUSar.97)


Gill attended Yale and was on the swim team, setting a record in Ivy League swimming after completing the last leg of a freestyle relay in 22.26 seconds. While working her first job out of college, in a sales position at Oskar Blues Brewing in Colorado, she still had her eyes on the 2008 Olympic trials. Unfortunately, she got into a car accident that marred her athletic goals. That's when, during recovery, she started mulling over a career change. "I couldn't swim the way I had been and just became more passionate and excited about the business side of beer," she says, "I read Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon at the time so that had a great impact on my life changing," she said. Despite no longer competing, she says the company started an in-house swim team called the Golden Road Aquatics so she swims with them. "That's an early 6 a.m. workout I like to try to do–assuming I haven't been at too many beer events the night before," she says with a laugh. (https://www.elle.com/culture/travel-food/news/a31648/meg-gill-golden-road-brewing-founder-interview/)

After school, Meg moved to Boulder, Colorado, where she worked a variety of jobs while also training for swimming Olympic trials. She says it was “seeing what beer could do in a small town in Colorado” inspired her to pursue a career in craft beer. At 22, Meg says she saw “craft beer as the American dream.” (https://heavy.com/entertainment/2017/04/beerland-viceland-host-meg-gill-beer/)

With long wavy golden hair and a surfer girl look to her, Meg is pioneering the way for female brewery owners. Last year she was picked out in Forbes 30 Under 30. Now she is one of a handful of women worldwide making a successful career after founding the largest brewery in Los Angeles, Golden Road Brewing. (https://coolerlifestyle.com/longform/meg-gill-interview-swimmer-beer-golden-road-brewing#vzsReGpB6SkKUSar.97)


Meg Gill, 28
Cofounder, Golden Road BrewingBeer, it's clear, isn't just for dudes. Women are drinking more of it. And as Meg Gill proves, they're making more of it, too. Amid America's craft beer explosion—more than 2,000 at last count—FORBES reckons that Gill, 28, is the youngest female brewery owner in the country. And her Los Angeles-based Golden Road Brewing is one of the fastest-growing; it produced 15,000 barrels last year and expects to double that output this year. "It's all about finding those relationships to help support the story behind the beer, the beer itself and all the love that goes into getting the beer into the right vessel," says Gill, who spent her time at Yale in the decidedly beer-unfriendly realms of classics study and varsity swimming. Yet she credits the former with her unique outlook on suds: "Latin is about putting pieces of the puzzle together, and the same thing is true of getting beer on the shelf." Gill, who sold beer from an R.V. before cofounding Golden Road with an industry veteran, Mohawk Bend owner Tony Yanow, reaches those shelves by putting her high-end brews—$7.99 for a 16 oz. four-pack—inside aluminum cans. Revenues exceeded $10 million in 2013, and Gill plans to expand her dozen-plus offerings outside her southern California base in 2014.
(https://www.forbes.com/pictures/eimi45eelh/meg-gill-28/#4364af5696c2)

I moved out to Colorado right after college to train for swimming and triathlons. I had several jobs, from working in a shipping department at an athletic skirt company to working at Oskar Blues Brewery, which was only about 10k bbls annually when I started there. I quickly became super passionate and interested in helping Oskar Blues grow, opening new markets. From there, I had many roles at a struggling craft brewery in San Francisco and then eventually ended up founding Golden Road in sunny LA. I wasn’t always taken seriously but I was driven to continue to progress in learning more and more about beer and the business of beer. (https://www.twohoppyblondes.com/q-meg-gill-golden-road-brewing/)


After graduating, she landed a job with Oskar Blues Brewery in Colorado.
It was early days for Oskar Blues. At the time they were brewing around 10,000 barrels of beer a year. Now they are the second largest brewery in Colorado and one of the fastest growing in America, putting out upwards of 200,000 barrels of beer a year. But Meg still dreamt of becoming a professional athlete. As she told Imbibe magazine, “Even when I first got into the craft beer scene, selling beer was something I saw as a side gig. It was a means to earn additional money, so I could swim more.”
Then in 2009, Meg survived in a horrible car accident that threatened to end her athletic career. “I was driving home from my first big open water swim at Lake Tahoe. You spend all day in a boat or in cold water without a wetsuit. I didn’t realise it at the time, but I had vertigo. I felt off balance while driving and ended up flipping the Suburu I was driving off the side of the mountain.” ... Meg was left with severe concussion and total memory loss for over a month. It took six months to properly recover.
“The brain trauma was pretty bad. I had to rebuild my memory. I wasn’t able to workout or get in the pool, so I started reading all these business books and beer industry magazines and fell in love with beer.”
It was around the same time craft beer brewing was having a revival. It went from being something Star Wars watching, bearded old men did in their garages into a new culture for the young millennial generation.
“I could see it and I could feel it,” says Meg. “I knew it was about to happen.” At the time she was working in San Francisco for an established brewery called Speakeasy but by 2011 – aged just 26 – Meg decided to set up her own brewery Golden Road with fellow entrepreneur Tony Yanow.
(https://coolerlifestyle.com/longform/meg-gill-interview-swimmer-beer-golden-road-brewing#vzsReGpB6SkKUSar.97)


It was while working in California in 2011 that Gill met her current business partner, Tony Yanow, and the two decided that they wanted to bring the canned craft beer movement to Los Angeles and started Golden Road Brewing.
Because if you’re still drinking beer from a bottle, you’re doing it wrong.
“Beer just tastes better out of a can,” Gill says.
It's been a good time for Gill and Golden Road to burst onto the scene. High-quality craft brews have become big business. (https://www.bizjournals.com/bizwomen/news/profiles-strategies/2014/07/how-dreams-of-going-pro-as-a-triathlete-pushed-meg.html?page=all)


In 2011, beer enthusiasts Meg Gill and Tony Yanow founded Golden Road Brewing to bring fresh beer to the local market in the most sustainable way possible. In 2015, we proudly partnered with Anheuser-Busch giving us the ability to continue to grow and bring our beers to more fans. Golden Road is committed to engaging and supporting the growing community of socially-minded beer enthusiasts. Brewed and canned in California, Golden Road’s year-round offerings include Wolf Pup Session IPA, Point the Way IPA, Golden Road Hefeweizen, Get Up Offa That Brown and Wolf Among Weeds IPA. Along with the core beers, Golden Road brewers are constantly experimenting with the freshest ingredients through a collection of rotating, seasonal and limited-edition brews.
(http://goldenroad.la/about/)

Meg, 31, is the president of Golden Road Brewing in Los Angeles. The company was founded in 2011 and in 2015 was purchased by Anheuser-Busch. That was the same year that Meg was featured in Forbes’ 30 Under 30 with the feature remarking on how she was the youngest female brewery owner in the country. The article also noted that by 2018, Golden Road was predicted to be selling 140,000 barrels of their suds across the U.S. (https://heavy.com/entertainment/2017/04/beerland-viceland-host-meg-gill-beer/)


Aside from their fresh beer, it’s Golden Road’s environmental values that stand out. Meg explains how she built this eco-awareness into the ethos of the brewery from the beginning.
“I was surfing at Santa Monica after a big rainstorm. I didn’t realise in LA you’re not supposed to surf after a storm because the water quality is so bad.
“Anything that goes down the storm drain – McDonald’s cups, all kinds of waste – gets flushed straight into the ocean. As I was getting out of the water, someone from Heal The Bay (an environmental group) explained to me what was going on.”
Golden Road now brew their own Heal The Bay IPA with one dollar from each four pack going towards the environmental charity. All of their high-end craft beer is canned, rather than bottled because aluminium is one of the most recycled materials in the world.
They don’t produce bird-choking plastic rings. Their cardboard boxes are recycled. The spent grain used to make the beer is given used as farming compost.
(https://coolerlifestyle.com/longform/meg-gill-interview-swimmer-beer-golden-road-brewing#vzsReGpB6SkKUSar.97)


"We're a very community and environmentally driven business," Gill says of Golden Road Brewing. One of their top selling seasonal beers is Heal the Bay IPA, which gives back 10% of sales to Health the Bay, which cleans up and protects watersheds of California. She discovered the organization while going on a surf break and saw hundreds of volunteers cleaning up the area of  glass bottles and other trash polluting the water. "When I was focused on athletics it was a lot about me," she says. "Focusing on business has turned me and shaped my life in away that I now can affect other people and make an impact. (https://www.elle.com/culture/travel-food/news/a31648/meg-gill-golden-road-brewing-founder-interview/)

At 30 years old, Gill is the country's youngest female brewery owner. She started Golden Road Brewing in 2011; it's now the largest craft beer brewery in L.A., with another pub/restaurant and brewery slated to open in Anaheim next year. Another milestone in Golden Road's growth happened in September, when the company joined Anheuser-Busch InBev (the folks behind Budweiser and Stella Artois, to name a few), a decision that will spread the company's reach beyond its current distribution to California, Nevada, and Arizona. "I'm not selling out. I'm not cashing in my chips and walking away. I'm rolling the dice even more," Gill says. "It's attractive to me that the company that I founded will outlast me." Here, get to know more about the leader who "doesn't believe in no." (https://www.elle.com/culture/travel-food/news/a31648/meg-gill-golden-road-brewing-founder-interview/)

Als ik de pagina's van de Golden Road brouwerij doorkijk stuit ik op http://goldenroad.la/beerland/ met daarin seizoen 3:

BEERLAND SEASON 3
BEERLAND follows Golden Road Brewing founder, Meg Gill, as she sets out on a cross-country journey to meet with home-brewers and find the best brews in each city she travels to. BEERLAND, Tuesdays 10pm on Viceland.
Season 3 starts May 22nd- watch the trailer or get a peak at the season premiere FULL EPISODE below.  (http://goldenroad.la/beerland/#beerland-1)

BEERLAND S3, Episode 1 speelt zich af in New Orleans: https://youtu.be/G-62v3ilBAM.
Zie ook https://www.facebook.com/vicelandnederland/videos/611628539185991/


Taking her trailblazer + entrepreneur mindset, Gill’s next venture has been Beerland. Gill traverses across the States meeting with homebrewers + sampling craft beers. It’s a wonderful way to explore the beer scene across the country. Anyone else searching for plane tickets after watching!? (https://www.twohoppyblondes.com/q-meg-gill-golden-road-brewing/)


It’s an apt introduction to Gill and to the series. At 32, the founder of L.A.’s Golden Road Brewing is the youngest female brewery owner, according to Forbes. She’s also a Yale grad and former Olympic-bound swimmer. Point is, she’s serious business, but she speaks in an almost stoner Cali drawl (maybe the hops from all those IPAs?) that makes her instantly disarming. From what we’ve seen of “Beerland” so far — a lot of drinking, talking hops, and generally shooting the s— with amateur homebrewers — Gill has the perfect temperament for it.
In the hybrid travel and competition show, which premieres April 27 on Viceland, Gill travels to six cities around the country, meeting local homebrewers, tasting their recipes and ultimately selecting a winner who will have their beer bottled and distributed by Golden Road Brewing.
(https://www.metro.us/entertainment/tv/golden-road-brewing-founder-beerland-star-meg-gill)


Craft beer, and the beer industry in general, is constantly evolving and changing. New flavors, styles and brewing techniques are always emerging. Blowing people’s minds on what beer can be is what we work to do every day. The passion and diversity of brewers that make up the beer community is my favorite part of working in beer. This is something that I really noticed while filming BEERLAND. Traveling from coast to coast, meeting homebrewers across different regions across the U.S. really shows just how diverse the community really is. The idea that beer is an impenetrable boys club is something we tackle in BEERLAND; showcasing the variety of strong, smart, and incredibly innovate brewers who are changing the game. Season 1 winner Jess Fierro recently bought a brewery in Colorado and I’m so excited to see what she does! (https://www.twohoppyblondes.com/q-meg-gill-golden-road-brewing/)

“I knew Vice wanted to do an authentic show and would let it be more about the homebrewers and the experience of drinking beer and the community, and less about me, “ Gill, who also serves as a producer on the show, says on a call from L.A. “I’m able to be on camera but then be more like a journalist in a lot of ways.”
In each city she visits, from Sante Fe to Brooklyn, the beer infuses something about the local culture, she says.
For example, “in New Mexico, the Neomexicana hops were so different from any hops out there that I’ve ever tried,” she says. “The aroma was so different from the flavor. Those hops grow in the wild in New Mexico, you can’t buy them like that.”
In New York, the “think differently attitude” of the city, as Gill pegs it, expresses itself in the recipe of a Brooklyn-based anarchist and homebrewer she’s christened “Dailey, the log brewer.”
“Dailey’s brewing with wild yeast — not that you buy, but that you find outdoors,” she says. “He had taken a log out of a park in Brooklyn and had a hunch there’d be yeast in it, and put it in his beer.”



Ze geeft in sommige artikelen aan dat ze goede banden met haar distributeurs en dergelijke wil, maar met de buurt lijkt het wat lastiger.

Golden Road Brewing's Meg Gill Visits Oakland To Defend Controversial Plan To Open Beer Garden
Residents continue to organize against the AB InBev-owned brewery.
Meg Gill (far left) and her project manager (pointing) chats with curious neighbors last week at a meet-and-greet on the site of her proposed Golden Road beer garden in north Oakland.
A Dodger-blue tent with the slogan “brewed and canned in L.A.” emblazoned on it popped-up on a vacant asphalt lot in North Oakland last week. Standing at a table underneath was Meg Gill, president of Golden Road Brewing, which she co-founded in 2011. Golden Road wants to open a satellite location on the 40th Street lot, just west of Broadway. Gill greeted neighbors and answered questions about the proposed beer garden and restaurant last Wednesday for nearly two hours. A few hundred feet away on the sidewalk, protestors set up their own table, with signs decrying Golden Road’s arrival. The opposition goes by the name Temescal Friends — but they’re not so friendly when it comes to Golden Road.
In fact, they don’t even refer to the brewery by its name; they call it an Anheuser-Busch InBev business, since Golden Road was acquired by the corporate-beer powerhouse in the summer of 2015.
For the past months, the activists have lobbied fellow neighbors and city leaders to stop Golden Road from building an outdoor beer garden in their proverbial backyard. Some might describe their concerns — noise, parking, traffic, drunks — as run-of-the-mill NIMBY worries. But a major reason they oppose the beer garden is because it will be owned by AB InBev, a huge conglomerate that they say is notorious for cutthroat business strategies.
...
But Gill, who sat down for an interview with the Express last week, rejects the idea that Golden Road won’t be a positive addition to the neighborhood. She explained how she used to work in the Bay Area, at Speakeasy Ales & Lagers, and was an active member in the regional beer scene before moving to Los Angeles. 
“I’ve always wanted to come back. I’ve always wanted to do something creative but small, and be able to give our brewers a little playground to do that in. We’re not trying to do anything more than that” here in Oakland, Gill assured. (https://www.eastbayexpress.com/oakland/golden-road-brewings-meg-gill-visits-oakland-to-defend-controversial-plan-to-open-beer-garden/Content?oid=6790862)

Meg Gill’s bio reads more like that of a “30 Under 30″ entrepreneur than a bootstrapping basement home-brewer. She was educated at Yale. She started her first company at the ripe age of 26. And, only four years later, her business was acquired by an international conglomerate for untold millions.
But those flyover details don’t do justice to the real story of Gill and the company she co-founded, Golden Road Brewing. While many laptop pundits are quick to call her a “sell-out”—the aforementioned international conglomerate was Anheuser-Busch InBev—she didn’t set out into the beer world with a get-rich-quick scheme.
Gill is a legit beer fan, not some Ivy League-educated MBA (that Yale degree is in Classics) hell-bent on becoming a billionaire and having Aaron Sorkin write her hagiography. Her first job—after a car accident derailed her Olympic swimming dreams—was evangelizing for Colorado’s Oskar Blues, where she devised a plan to get the brewery’s canned pale ale into more markets. She quickly learned that selling hoppy beer to folks who didn’t expect to like it was perfect for her personality.
Brash, no-nonsense, and unapologetically foul-mouthed, Gill makes her presence known. As a young woman in in a burly, bearded man–dominated field, she’s learned that she has to outpace her peers twofold to stay ahead of the game. (https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

Whether or not it's actually accurate, the beer industry has maintained  its reputation for being a "boy's club": Advertisements still play to the stereotypes of bikini-clad women emerging from bodies of water or dudes in baseball caps sitting at a sports bar. Meg Gill, founder and president of Golden Road Brewing, thinks this just perpetuates the two big misconceptions about women and beer: one, that women don't like beer, two, that if they drink beer it has to be the "girly" kind. "You walk up to a bar and the bartender's like, 'Oh, here comes a girl. I'm going to pour her the lightest thing I have,'" she says. (https://www.elle.com/culture/travel-food/news/a31648/meg-gill-golden-road-brewing-founder-interview/)

A few years later Meg met Tony Yanow, a bar owner in L.A. who shared the same ambition at opening a brewery.  Seeing L.A. as a prime spot for a craft brewery, given that the market was undersaturated with craft breweries, they pushed forward in opening their own brewery there.  In 2011 they founded and opened Golden Road Brewing.
Meg was able to use her knowledge and contacts on the distribution side to get their beer into the market faster than most.  She also worked relentlessly day and night to get her beer out to as many consumers as possible.  All this hard work paid off and they quickly grew their brewery and demand.  From 2013 to 2014 they were able to double their sales from 15,000 barrels to 30,000 barrels.
This growth didn’t go unnoticed though.  Anheuser-Busch InBev approached Golden Road in 2015 with an offer to purchase their brewery.  The offer was too good to pass up to which Meg and Tony decided to sell.  Fortunately, the deal allows Golden Road to continue “business as usual” but they get to use AB’s distribution to get their product to more markets.  With this buyout Golden Road joins AB’s craft beer portfolio called “High End” where they join other breweries like Goose Island, Kona, 10 Barrel, and more. (http://www.happy-harrys.com/golden-road-brewery/)

“The notion that Anheuser-Busch coming into Golden Road is a tragedy, it’s outlandish to me.”
“When I started in this industry, I didn’t have many resources,” she told Meredith Heil of Lenny. “So I overcompensated. I worked harder and learned more because I knew I wouldn’t be taken seriously unless I armed myself with tons and tons of knowledge.”
She soon figured it was silly to work her ass off for a company she didn’t own. Luckily, Gill had begun attracting attention from people like Tony Yanow, owner of Burbank’s famed Tony’s Darts Away. “She had quite a reputation in the craft beer scene in California,” Yanow told Imbibe. “And it’s funny, because I didn’t hear, ‘Oh, she’s young and cute and sporty.’ I heard, ‘powerhouse in the beer industry.’”
Gill, Yanow, and a silent partner started Golden Road in 2011, creating Los Angeles’ first production brewery in what had become known as a beer desert. Their ambitions were never to be small—something Gill seems incapable of. Golden Road’s opening event drew 1,000 eager drinkers, and within months its beers were on tap at 400 metro-area locations; four years later, it was producing 40,000 barrels annually.
Still, Gill claims Golden Road was never “built to sell.” But by mid-2015, she realized ownership by a behemoth like InBev would ease the burden of getting popular brews like the Wolf Among Weeds IPA into more states. Gill seemed almost surprised that such a savvy business play would produce detractors, asking me last November, “How many people care who owns my beer?”
She’s learned that many do, but she remains pleased with the bed she’s made, continuing to bet on herself in her role as brewery president.
“The notion that Anheuser-Busch coming into Golden Road is a tragedy, it’s outlandish to me,” Gill told Forbes. “They have the resources to really amplify the brand. I’m not cashing out. I’m rolling the dice again.” (https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

While speaking recently at UCLA Anderson, the business school, Gill tells us a young woman asked about her fears in the Anheuser-Busch acquisition. "I couldn't understand it," Gill says, "I'm like 'No, I don't have any fear. Why would I?' And the girl kept on insisting 'You have got to have a fear,' and said so in front of like three hundred people. I'm like 'No! I'm not afraid of anything.' You've got to be fearless to do this crazy shit that it takes to start a business and affect this many people's lives. You've just got to go for it." (https://www.elle.com/culture/travel-food/news/a31648/meg-gill-golden-road-brewing-founder-interview/)

Since the September 2015 sale of Golden Road to Anheuser Busch, Meg says there’s been something of a backlash from beer nerds. “A lot of those same nerds drink beers by companies that have private equity firms and big banks backing them,” Meg tells me. She adds, “But for me to sell to strategic partner is a problem for them.” Meg doesn’t seem too deterred by the haters. She believes that as long as the passion and excitement remains for the beer and the brand, then it doesn’t matter who the investors are. Not to mention the fact that beer nerds make up a small part of Golden Road’s customer base. (https://heavy.com/entertainment/2017/04/beerland-viceland-host-meg-gill-beer/)

Golden Road started out as a locally-owned brewery with the goal to brew sustainable beers to share with friends + family.  Founders, Tony Yanow + Meg Gill, began the brewery in 2011, when craft breweries were few + far between in LA.
Gill + Yanow partnered with Anheuser-Busch in 2015. Their goal? To bring their beers to more people. With financial partnerships already in place for a brewery with a big vision from day one, Golden Road already had the infrastructure for a bigger partnership.
Many craft breweries have financial backing from silent partners. Investors often invest in a brewery + take some of the stakes in it. While AbinBev has controversies in the craft brewing industry, which you can explore in this well-written article [https://valleyadvocate.com/2018/03/07/beerhunter-fight-big-beer/], some breweries like Golden Road decide to swap one financial investor for another.  
As Gill put it to Forbes, “They have the resources to really amplify the brand. I was in tears, delighted, when I told employees. I’m not cashing out. I’m rolling the dice again.” (https://www.twohoppyblondes.com/q-meg-gill-golden-road-brewing/)

As Gill and her brewery continue expanding in this brave new world of mergers and acquisitions, she looks back on the ten beers that have shaped her career so far.  (https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers):

Franziskaner Hefe-Weisse
Towards the end of my senior year in college, I distinctly remember drinking Franziskaner out of a yard glass at one of my favorite local New Haven pubs, Richter’s (sadly closed now). My parents were in town from Chester, Virginia for my final season on the swim team, and for my 21st birthday, so we toasted a couple of beers to celebrate. Maybe it was the momentous occasion (who doesn’t look back fondly, or not-so-fondly, on the beer we drink on our 21st?), but it left such an impression that it would go on to inspire Golden Road’s own Hefeweizen—the first beer we ever brewed. To this day, I revisit true-to-style beers more than any others. Franziskaner is one of the truest-to-style Bavarian “hefes” out there, with a perfect balance of clove and banana. (https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

New Belgium Fat Tire
The day after I graduated from college—broke, homeless, and without a paid job—I packed up and drove from New Haven to Boulder to make a go of my athletic dreams and use all those “start-up business skills” I learned in college to pay for said dreams. (The optimism of a liberal-arts education.) I’ll never forget the first beer I ordered when we made it to Boulder after a couple long days on the road: a Fat Tire at Foolish Craig’s. With that first sip, I got my first fix of hops. The hops and malt are super well-balanced in this beer. It’s an amber ale, not an IPA, but it was still the first time I really understood how hops could be at the forefront of a beer’s flavor profile. 
(https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

Oskar Blues Dale’s Pale Ale
Later that same night at Foolish Craig’s (it was a good night), I asked the bartender what else I should try. This is where it could’ve all gone wrong, but it went completely, utterly right. He poured me a Dale’s Pale Ale. Piney resin, hoppy goodness. Well-balanced. At 6.5% ABV, it’s also drinkable, and after you get past that first hoppy hit you taste those orange-lemon citrus notes. I was still remembering how tasty that beer was when I stopped in to Oskar Blues’ brewpub in Lyons, Colorado on a long bike ride. That’s when I met Jeremy Rudolf, one of my best friends to this day, in a barn next door to the pub. He was hand-canning Dale’s Pale Ale on a two-head can filler and told me to take the “low fills” home. I remember thinking, “Holy shit—a free case of beer!” He probably packaged about 30 cases that day—nowadays he packages around 3,000 in half a day. Dale Katechis, the owner, was also kind enough to introduce me to the brewing process that day over some beers and a great Southern meal. His advice? “If it ain’t fun, I ain’t doing it.” Hearing his passion in putting the very first canned craft beer out into the world, I knew that I was on the path I was meant to be on. We shared a passion for wanting to do things bigger and better—to do the best we can in everything we do. And it led to the best year of my life, discovering everything the beer industry would bring into my world. (https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

Cantillon Rosé De Gambrinus
...Founded in 1900, the brewery is now run by a fourth-generation family member. I first discovered them on the black market through a homebrewer friend of mine. He traded his award-winning homebrews for a bottle of Rosé De Gambrinus, and we drank it on my 27th birthday after surfing San Onofre in San Diego. One of my favorite beers to have after a day on the water and a few IPAs. This is absolutely a special-occasion beer. 
(https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

New Glarus Wisconsin Belgian Red
While on a trip to Germany, I ran into Dan Carey, the owner of New Glarus, at Weihenstephaner. Dan’s advice I’ll never forget: “Own your home market and the rest will come.” New Glarus was the brewery that influenced me the most when building the business plan for Golden Road; I was so inspired by how beloved they are in their home state. We work tirelessly to build and maintain that hometown affinity at Golden Road. On top of their killer business sense, New Glarus’ beers are some of my favorites, especially the fruit beers. I’ve never spent more money on beer in my life than during my trip to Wisconsin last year. Fact: I had to build a new cellar at my house just to store the New Glarus Wisconsin Belgian Red. The beer is the most well-rounded and approachable sour that I’ve encountered. The mouthfeel is much smoother than typical sour beers, and the carbonation level is a bit lower, which works well when I’m looking to end my night with a ton of flavor but don’t want to need Tums.  (https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

Golden Road Berliner ITA
We got the tanks for our first 15-barrel brewhouse from a guy nicknamed Freddy who owned a brewery and distillery in Mexico. When we drove down to check out the tanks, Freddy got to talking about all these tequila barrels he had no use for. We hadn’t yet formulated any real plans for barrel-aging (we’d yet to brew our first beer), but that conversation with Freddy was fateful. No other brewery we knew of had aged beer in tequila barrels. Then, about two years ago, our head brewer had the brilliant idea to age our Berliner Weisse in the barrels. The result, affectionately named Berliner ITA, was phenomenal. The Weisse morphs from a light and refreshing 3.3% ABV to the 8% of the ITA—a fierce and complex beer. The barrels transform the Berliner while still honoring its roots as a light, refreshing style. It’s the perfect match. The ITA will change your perception of what a beer can be. (https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

3 Floyds Gumballhead
...3 Floyds Gumballhead is the hoppy wheat beer that’s most special to me; the hops and the wheat interact in a way that taught me that you can attain a wheat sweetness from malt in any beer that has hops. Seriously, it has this hint of brown sugar that drives me crazy. It’s like tasting a dragon in a beer, because I just want to find that flavor. 
(https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

Golden Road Wolf Pup Session IPA
Okay, fine, this is my favorite beer. It exemplifies the philosophy that Golden Road’s maintained since we started in 2011: We exist to ignite ambition and optimism, to embody the California ethos of enjoying every day (usually in the sun). In doing so, we create more occasions for drinking craft beer. I’m an IPA fan, an outdoor fan, and a getting-shit-done fan, so I want to be able to sip IPAs all the time, But when you look at the alcohol content in a lot of IPAs, that just isn’t doable. It was a career highlight to work with our brewmaster Victor Novak to create Wolf Pup, a beer that has all the hops of a full double IPA but lower alcohol. This is the California gold-rush beer. We chase our dreams while drinking Wolf Pup.
(https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

Firestone Walker Pale Ale 31
Pale Ale 31 is my favorite pale ale on the planet—bold statement, but 100% true. This beer has the perfect balance of malty sweetness and hoppy goodness. The mouthfeel really takes it away—creamy, lightly carbonated. Beers like Pale Ale 31, which have great hop variety but lower alcohol content—those are the beers that showed me how much flavor and impeccable balance can be achieved at a sessionable ABV. ...
(https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

Golden Road Tin Tin
Victor’s only brewed this specialty beer once at Golden Road, but it was so good that we’re all pressuring him to brew it again. Using Westmalle Trappist yeast dry-hopped with Amarillo, Jarrylo and Citra, the combination results in juicy flavors with aromas of peach, apricot, and mango. This beer gets some fancy cred with the Belgian yeast, but still has that hoppy swagger.
(https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)



(https://firstwefeast.com/drink/2016/04/meg-gill-golden-road-brewing-career-changing-beers)

Eerder had ik al geschreven over haar programma:

Op Vice kwam ik een bierprogramma tegen!? Wat doet een bierprogramma bij een misdaadzender????? De serie is overigens wel interessant omdat het gaat over thuisbrouwers. Ze worden thuis bezocht en laten hun opstelling zien en vertellen hun brouwopvattingen. Zo laat iemand zijn houtblok zien waarmee hij brouwt vanwege het gist dat erin zit. En een ander laat een bagelbier proeven.



In Beerland neemt bierbrouwer Meg Gill je mee door Amerika, op zoek naar unieke brouwprocessen en bieren. (https://viceland.nl/show/beerland/)



Beerland follows Golden Road Brewing founder, Meg Gill, as she sets out on a cross-country journey to meet with home-brewers and find the best brews in each city she travels to. (https://www.viceland.com/en_us/show/beerland) (https://www.imdb.com/title/tt6997450/)



Meg Gill is ook de producent van de serie (zie https://www.imdb.com/name/nm9054321/?ref_=tt_ov_st_sm).



Op https://www.viceland.com/en_us/show/beerland staan ook afleveringen.



Elke aflevering worden er 3 thuisbrouwers kort bezocht, waarna een winnaar wordt gekozen. De aandacht voor thuisbrouwers vind ik mooi, maar ik vind de Amerikaanse reality-docu erg irritant. In de aftiteling blijkt ook dat sommige delen van de aflevering zijn geënsceneerd. Het is ook vel minder sfeervol dan het (Belgische) leven in de brouwerij. Desalniettemin vind ik het wel een aanrader.

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